---
title: "Veet: search popularity worldwide"
description: "Veet makes hair removal products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/veet"
publisher: "Brandwave"
---

# Veet: search popularity worldwide

Veet makes hair removal products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Veet
- **Owned by**: Reckitt
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among hair removal brands**: 27.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair removal brands | 2 | 27.5% | 165K |

- [Hair removal brands](/demand/global-en/categories/hair-removal-brands)

## How has branded search demand for Veet changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Veet worldwide held steady at 165K.
- Across the 12 months ending September 2026, Veet’s estimated Share of Search among hair removal brands worldwide peaked at 28.4% in April 2026 and was lowest at 21.2% in November 2025.

## How did search popularity change for hair removal brands worldwide in September 2026?

- In September 2026, Emjoi overtook SmoothSkin to rank 5th among hair removal brands worldwide, with 2% estimated Share of Search.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair removal brands | 165K | 27.6% | 2 |
| Nov 2025 | Hair removal brands | 165K | 21.2% | 2 |
| Dec 2025 | Hair removal brands | 165K | 23.7% | 2 |
| Jan 2026 | Hair removal brands | 165K | 22.8% | 3 |
| Feb 2026 | Hair removal brands | 165K | 23.4% | 3 |
| Mar 2026 | Hair removal brands | 201K | 27.8% | 2 |
| Apr 2026 | Hair removal brands | 201K | 28.4% | 2 |
| May 2026 | Hair removal brands | 201K | 25.7% | 2 |
| Jun 2026 | Hair removal brands | 201K | 25.7% | 2 |
| Jul 2026 | Hair removal brands | 201K | 27.7% | 2 |
| Aug 2026 | Hair removal brands | 201K | 27.7% | 2 |
| Sep 2026 | Hair removal brands | 165K | 27.5% | 2 |

## How is Veet measured?

Brandwave collects information about searches that people make online using Veet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “veet”

## Which hair removal brands compete with Veet?

- [Philips Lumea](/demand/global-en/brands/philips-lumea): Head-to-head: /demand/global-en/compare/philips-lumea-vs-veet
- [Nair](/demand/global-en/brands/nair): Head-to-head: /demand/global-en/compare/nair-vs-veet
- [Ulike](/demand/global-en/brands/ulike): Head-to-head: /demand/global-en/compare/ulike-vs-veet
- [Emjoi](/demand/global-en/brands/emjoi): Head-to-head: /demand/global-en/compare/emjoi-vs-veet
- [SmoothSkin](/demand/global-en/brands/smoothskin): Head-to-head: /demand/global-en/compare/smoothskin-vs-veet

## Who owns Veet?

Veet is owned by Reckitt. Brandwave also tracks Finish, Dettol, Disprin, Gaviscon and Nurofen, owned by the same company, worldwide.

- [Reckitt](/demand/global-en/companies/reckitt): Owns 6 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Veet?

Veet is owned by Reckitt. Brandwave also tracks Finish, Dettol, Disprin, Gaviscon and Nurofen, owned by the same company, worldwide.

## Cite this page

Brandwave. "Veet: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/veet

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/veet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.