--- title: "Vaseline: search popularity and Share of Search worldwide" description: "Vaseline makes body care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/vaseline" publisher: "Brandwave" --- # Vaseline: search popularity and Share of Search worldwide Vaseline makes body care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vaseline - **Owned by**: Unilever - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among body lotion**: 24.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Body lotion | 2 | 24.9% | 1M | | Lip balm brands | 1 | 53.4% | 1M | - [Body lotion](/demand/global-en/categories/body-lotion) - [Lip balm brands](/demand/global-en/categories/lip-balm-brands) ## How has branded search demand for Vaseline changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Vaseline worldwide held steady at 1M. - Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body lotion worldwide decreased from 25.5% to 24.9%. - Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body lotion worldwide peaked at 28.8% in December 2025 and was lowest at 20.6% in July 2026. - Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among lip balm brands worldwide decreased from 54% to 53.4%. - Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among lip balm brands worldwide peaked at 57.1% in December 2025 and was lowest at 44.6% in July 2026. ## How did search popularity change for body lotion worldwide in August 2026? - In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%. - In August 2026, Nivea lost estimated Share of Search among body lotion worldwide, from 20.6% to 16.8%. - Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026. - Estimated monthly branded searches for Jergens worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for lip balm brands worldwide in August 2026? - In August 2026, Vaseline overtook Nivea to take the highest estimated Share of Search among lip balm brands worldwide, at 53.4%. - In August 2026, Nivea lost estimated Share of Search among lip balm brands worldwide, from 44.6% to 35.9%. - Carmex’s estimated Share of Search among lip balm brands worldwide has lost ground for 3 months in a row, from 6.8% to 4.8% in August 2026. - Estimated monthly branded searches for Burt's Bees worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026. - Estimated monthly branded searches for PRLaw worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Body lotion | 1M | 25.5% | 2 | | Nov 2025 | Body lotion | 1.2M | 26.6% | 2 | | Dec 2025 | Body lotion | 1.2M | 28.8% | 2 | | Jan 2026 | Body lotion | 1.2M | 26.6% | 2 | | Feb 2026 | Body lotion | 1M | 25.7% | 2 | | Mar 2026 | Body lotion | 1M | 24.8% | 2 | | Apr 2026 | Body lotion | 1M | 24.8% | 2 | | May 2026 | Body lotion | 823K | 22.9% | 2 | | Jun 2026 | Body lotion | 823K | 23.1% | 2 | | Jul 2026 | Body lotion | 823K | 20.6% | 3 | | Aug 2026 | Body lotion | 1M | 24.9% | 2 | | Sep 2026 | Body lotion | — | — | — | | Oct 2025 | Lip balm brands | 1M | 54% | 1 | | Nov 2025 | Lip balm brands | 1.2M | 52.9% | 1 | | Dec 2025 | Lip balm brands | 1.2M | 57.1% | 1 | | Jan 2026 | Lip balm brands | 1.2M | 54.9% | 1 | | Feb 2026 | Lip balm brands | 1M | 54.9% | 1 | | Mar 2026 | Lip balm brands | 1M | 54.9% | 1 | | Apr 2026 | Lip balm brands | 1M | 55.7% | 1 | | May 2026 | Lip balm brands | 823K | 50.9% | 1 | | Jun 2026 | Lip balm brands | 823K | 53% | 1 | | Jul 2026 | Lip balm brands | 823K | 44.6% | 2 | | Aug 2026 | Lip balm brands | 1M | 53.4% | 1 | | Sep 2026 | Lip balm brands | — | — | — | ## How is Vaseline measured? Brandwave collects information about searches that people make online using Vaseline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vaseline” ## Which body lotion compete with Vaseline? - [Cetaphil](/demand/global-en/brands/cetaphil): Head-to-head: /demand/global-en/compare/cetaphil-vs-vaseline - [Nivea](/demand/global-en/brands/nivea): Head-to-head: /demand/global-en/compare/nivea-vs-vaseline - [Aveeno](/demand/global-en/brands/aveeno): Head-to-head: /demand/global-en/compare/aveeno-vs-vaseline - [E45](/demand/global-en/brands/e45): Head-to-head: /demand/global-en/compare/e45-vs-vaseline - [Jergens](/demand/global-en/brands/jergens): Head-to-head: /demand/global-en/compare/jergens-vs-vaseline ## Who owns Vaseline? Vaseline is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Dr. Squatch, Lipton, Magnum, Omo, Persil, Sunlight, TRESemmé and Wild, owned by the same company, worldwide. - [Unilever](/demand/global-en/companies/unilever): Owns 17 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Vaseline? Vaseline is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Dr. Squatch, Lipton, Magnum, Omo, Persil, Sunlight, TRESemmé and Wild, owned by the same company, worldwide. ## Cite this page Brandwave. "Vaseline: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/vaseline This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vaseline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.