--- title: "Vanicream: search popularity worldwide" description: "An American skincare brand of fragrance-free cleansers and moisturisers for sensitive skin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/vanicream" publisher: "Brandwave" --- # Vanicream: search popularity worldwide An American skincare brand of fragrance-free cleansers and moisturisers for sensitive skin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vanicream - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among skincare brands**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Skincare brands | 18 | 1.4% | 201K | | Face cleanser brands | 14 | 1.8% | 201K | | Moisturizer brands | 10 | 2.2% | 201K | | Face wash brands | 6 | 3.3% | 201K | | Sensitive skin brands | 6 | 4% | 201K | | Face moisturizer brands | 5 | 4.1% | 201K | | Body wash and soap brands | 5 | 4.7% | 201K | | Deodorant and body care brands | 6 | 7.6% | 201K | - [Skincare brands](/demand/global-en/categories/skincare-brands) - [Face cleanser brands](/demand/global-en/categories/face-cleanser-brands) - [Moisturizer brands](/demand/global-en/categories/moisturizer-brands) - [Face wash brands](/demand/global-en/categories/face-wash-brands) - [Sensitive skin brands](/demand/global-en/categories/sensitive-skin-brands) - [Face moisturizer brands](/demand/global-en/categories/face-moisturizer-brands) - [Body wash and soap brands](/demand/global-en/categories/body-wash-and-soap-brands) - [Deodorant and body care brands](/demand/global-en/categories/deodorant-brands) ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vanicream was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vanicream is the fourth most recommended of the 22. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | The Ordinary | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vanicream | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Avène | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Cetaphil | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dermalogica | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | SkinCeuticals | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Drunk Elephant | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | COSRX | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Medik8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIN1004 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trilogy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Antipodes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The INKEY List | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Vanicream - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Vanicream, 6. SkinCeuticals, 7. Avène, 8. COSRX - Asked ChatGPT "What's the best skincare brand for sensitive skin?": 1. La Roche-Posay, 2. Vanicream, 3. Avène, 4. CeraVe - Searched Google, AI Overview "skincare brands": 1. The Ordinary, 2. CeraVe, 3. Cetaphil, 4. La Roche-Posay, 5. Dermalogica, 6. Paula's Choice, 7. Drunk Elephant - Searched Google, AI Overview "skin care for sensitive skin": 1. CeraVe, 2. La Roche-Posay Not named in any answer: Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, Medik8, SKIN1004, Trilogy, Antipodes and The INKEY List. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Vanicream changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Vanicream worldwide rose from 165K to 201K. - Across the 12 months ending September 2026, Vanicream rose from 20th to 18th among skincare brands worldwide. - Across the 12 months ending September 2026, Vanicream rose from 15th to 14th among face cleanser brands worldwide. - Across the 12 months ending September 2026, Vanicream’s share of searches among moisturizer brands worldwide increased from 1.6% to 2.2%. - Across the 12 months ending September 2026, Vanicream rose from 11th to 10th among moisturizer brands worldwide. - Across the 12 months ending September 2026, Vanicream’s share of searches among face wash brands worldwide increased from 2.7% to 3.3%. - Across the 12 months ending September 2026, Vanicream’s share of searches among face wash brands worldwide peaked at 3.3% in September 2026 and was lowest at 2.3% in May 2026. - Across the 12 months ending September 2026, Vanicream’s share of searches among sensitive skin brands worldwide increased from 3.1% to 4%. - Across the 12 months ending September 2026, Vanicream’s share of searches among sensitive skin brands worldwide peaked at 4% in September 2026 and was lowest at 2.7% in May 2026. - Across the 12 months ending September 2026, Vanicream’s share of searches among face moisturizer brands worldwide increased from 3.2% to 4.1%. - Across the 12 months ending September 2026, Vanicream’s share of searches among face moisturizer brands worldwide peaked at 4.1% in September 2026 and was lowest at 2.7% in May 2026. - Across the 12 months ending September 2026, Vanicream’s share of searches among body wash and soap brands worldwide increased from 3.6% to 4.7%. - Across the 12 months ending September 2026, Vanicream’s share of searches among body wash and soap brands worldwide peaked at 4.8% in February 2026 and was lowest at 3.6% in October 2025. - Across the 12 months ending September 2026, Vanicream rose from 6th to 5th among body wash and soap brands worldwide. - Across the 12 months ending September 2026, Vanicream’s share of searches among deodorant and body care brands worldwide increased from 6.3% to 7.6%. - Across the 12 months ending September 2026, Vanicream’s share of searches among deodorant and body care brands worldwide peaked at 8.4% in February 2026 and was lowest at 6.1% in May 2026. ## How did search popularity change for skincare brands worldwide in September 2026? - In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among skincare brands worldwide, with 14.7% of the searches. - In September 2026, The Ordinary gained share of searches among skincare brands worldwide, from 9.3% to 10.2%. - In September 2026, La Roche-Posay lost share of searches among skincare brands worldwide, from 14.7% to 13.2%. - In September 2026, CeraVe lost share of searches among skincare brands worldwide, from 15.1% to 13.8%. - In September 2026, Neutrogena lost share of searches among skincare brands worldwide, from 7.7% to 6.7%. - In September 2026, COSRX rose from 15th to 14th among skincare brands worldwide. ## How did search popularity change for face cleanser brands worldwide in September 2026? - In September 2026, Cetaphil overtook Neutrogena to rank 4th among face cleanser brands worldwide, with 9.2% of the searches. - In September 2026, The Ordinary gained share of searches among face cleanser brands worldwide, from 10.1% to 11.2%. - In September 2026, Beauty of Joseon gained share of searches among face cleanser brands worldwide, from 5.6% to 6.2%. - In September 2026, Eucerin gained share of searches among face cleanser brands worldwide, from 5.6% to 6.2%. - In September 2026, La Roche-Posay lost share of searches among face cleanser brands worldwide, from 18.6% to 16.8%. - In September 2026, CeraVe lost share of searches among face cleanser brands worldwide, from 15.2% to 13.7%. ## How did search popularity change for moisturizer brands worldwide in September 2026? - In September 2026, Nivea overtook Neutrogena to rank 3rd among moisturizer brands worldwide, with 12.4% of the searches. - In September 2026, Cetaphil overtook Neutrogena to rank 4th among moisturizer brands worldwide, with 11.1% of the searches. - In September 2026, Estée Lauder gained share of searches among moisturizer brands worldwide, from 8.2% to 9.2%. - In September 2026, Clinique gained share of searches among moisturizer brands worldwide, from 6.7% to 7.5%. - In September 2026, Kiehl's gained share of searches among moisturizer brands worldwide, from 5.5% to 6.1%. - In September 2026, La Roche-Posay lost share of searches among moisturizer brands worldwide, from 22.4% to 20.4%. ## How did search popularity change for face wash brands worldwide in September 2026? - In September 2026, Cetaphil overtook Neutrogena to rank 3rd among face wash brands worldwide, with 16.6% of the searches. - In September 2026, Simple gained share of searches among face wash brands worldwide, from 6.9% to 9.5%. - In September 2026, La Roche-Posay lost share of searches among face wash brands worldwide, from 32.4% to 30.3%. - In September 2026, CeraVe lost share of searches among face wash brands worldwide, from 26.4% to 24.8%. - In September 2026, Neutrogena lost share of searches among face wash brands worldwide, from 17% to 15.5%. - Estimated monthly branded searches for Vanicream worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026. ## How did search popularity change for sensitive skin brands worldwide in September 2026? - In September 2026, Cetaphil gained share of searches among sensitive skin brands worldwide, from 17.4% to 20%. - In September 2026, Dermalogica gained share of searches among sensitive skin brands worldwide, from 4.3% to 4.9%. - In September 2026, Aveeno gained share of searches among sensitive skin brands worldwide, from 3.9% to 4.5%. - In September 2026, Vanicream gained share of searches among sensitive skin brands worldwide, from 3.5% to 4%. - In September 2026, La Roche-Posay lost share of searches among sensitive skin brands worldwide, from 39% to 36.6%. - In September 2026, CeraVe lost share of searches among sensitive skin brands worldwide, from 31.9% to 30%. ## How did search popularity change for face moisturizer brands worldwide in September 2026? - In September 2026, Cetaphil gained share of searches among face moisturizer brands worldwide, from 17.8% to 20.5%. - In September 2026, Aveeno gained share of searches among face moisturizer brands worldwide, from 6% to 6.9%. - In September 2026, Vanicream gained share of searches among face moisturizer brands worldwide, from 3.6% to 4.1%. - In September 2026, La Roche-Posay lost share of searches among face moisturizer brands worldwide, from 40% to 37.6%. - In September 2026, CeraVe lost share of searches among face moisturizer brands worldwide, from 32.6% to 30.8%. ## How did search popularity change for body wash and soap brands worldwide in September 2026? - In September 2026, Dove overtook CeraVe to become the leader among body wash and soap brands worldwide, with 38.6% of the searches. - In September 2026, Lux gained share of searches among body wash and soap brands worldwide, from 7.9% to 8.6%. - In September 2026, CeraVe lost share of searches among body wash and soap brands worldwide, from 39.3% to 34.9%. - Estimated monthly branded searches for Vanicream worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026. - Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## How did search popularity change for deodorant and body care brands worldwide in September 2026? - In September 2026, Dove gained share of searches among deodorant and body care brands worldwide, from 35.4% to 37.8%. - In September 2026, Dr. Squatch gained share of searches among deodorant and body care brands worldwide, from 13.8% to 14.4%. - In September 2026, Wild lost share of searches among deodorant and body care brands worldwide, from 11.6% to 10.1%. - In September 2026, SALT & STONE lost share of searches among deodorant and body care brands worldwide, from 13.5% to 12.1%. - Native’s share of searches among deodorant and body care brands worldwide has lost ground for 3 months in a row, from 10.8% to 9.4% in September 2026. - Lume’s share of searches among deodorant and body care brands worldwide has lost ground for 3 months in a row, from 4.2% to 3.3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Skincare brands | 165K | 1.1% | 20 | | Nov 2025 | Skincare brands | 201K | 1.1% | 19 | | Dec 2025 | Skincare brands | 201K | 1.2% | 19 | | Jan 2026 | Skincare brands | 201K | 1.2% | 19 | | Feb 2026 | Skincare brands | 201K | 1.3% | 18 | | Mar 2026 | Skincare brands | 201K | 1.2% | 18 | | Apr 2026 | Skincare brands | 201K | 1.2% | 18 | | May 2026 | Skincare brands | 165K | 1% | 18 | | Jun 2026 | Skincare brands | 201K | 1.4% | 18 | | Jul 2026 | Skincare brands | 201K | 1.4% | 18 | | Aug 2026 | Skincare brands | 201K | 1.3% | 18 | | Sep 2026 | Skincare brands | 201K | 1.4% | 18 | | Oct 2025 | Face cleanser brands | 165K | 1.5% | 15 | | Nov 2025 | Face cleanser brands | 201K | 1.4% | 15 | | Dec 2025 | Face cleanser brands | 201K | 1.7% | 15 | | Jan 2026 | Face cleanser brands | 201K | 1.6% | 15 | | Feb 2026 | Face cleanser brands | 201K | 1.8% | 14 | | Mar 2026 | Face cleanser brands | 201K | 1.5% | 15 | | Apr 2026 | Face cleanser brands | 201K | 1.5% | 15 | | May 2026 | Face cleanser brands | 165K | 1.3% | 15 | | Jun 2026 | Face cleanser brands | 201K | 1.7% | 14 | | Jul 2026 | Face cleanser brands | 201K | 1.7% | 14 | | Aug 2026 | Face cleanser brands | 201K | 1.7% | 14 | | Sep 2026 | Face cleanser brands | 201K | 1.8% | 14 | | Oct 2025 | Moisturizer brands | 165K | 1.6% | 11 | | Nov 2025 | Moisturizer brands | 201K | 1.6% | 11 | | Dec 2025 | Moisturizer brands | 201K | 1.8% | 11 | | Jan 2026 | Moisturizer brands | 201K | 1.9% | 11 | | Feb 2026 | Moisturizer brands | 201K | 2% | 10 | | Mar 2026 | Moisturizer brands | 201K | 1.8% | 10 | | Apr 2026 | Moisturizer brands | 201K | 1.8% | 10 | | May 2026 | Moisturizer brands | 165K | 1.6% | 10 | | Jun 2026 | Moisturizer brands | 201K | 2.1% | 10 | | Jul 2026 | Moisturizer brands | 201K | 2.1% | 10 | | Aug 2026 | Moisturizer brands | 201K | 2% | 10 | | Sep 2026 | Moisturizer brands | 201K | 2.2% | 10 | | Oct 2025 | Face wash brands | 165K | 2.7% | 6 | | Nov 2025 | Face wash brands | 201K | 2.9% | 6 | | Dec 2025 | Face wash brands | 201K | 3% | 6 | | Jan 2026 | Face wash brands | 201K | 2.9% | 6 | | Feb 2026 | Face wash brands | 201K | 3% | 6 | | Mar 2026 | Face wash brands | 201K | 2.7% | 6 | | Apr 2026 | Face wash brands | 201K | 2.7% | 6 | | May 2026 | Face wash brands | 165K | 2.3% | 6 | | Jun 2026 | Face wash brands | 201K | 3% | 6 | | Jul 2026 | Face wash brands | 201K | 3% | 6 | | Aug 2026 | Face wash brands | 201K | 2.9% | 6 | | Sep 2026 | Face wash brands | 201K | 3.3% | 6 | | Oct 2025 | Sensitive skin brands | 165K | 3.1% | 6 | | Nov 2025 | Sensitive skin brands | 201K | 3.3% | 6 | | Dec 2025 | Sensitive skin brands | 201K | 3.5% | 6 | | Jan 2026 | Sensitive skin brands | 201K | 3.3% | 6 | | Feb 2026 | Sensitive skin brands | 201K | 3.5% | 6 | | Mar 2026 | Sensitive skin brands | 201K | 3.1% | 6 | | Apr 2026 | Sensitive skin brands | 201K | 3.1% | 6 | | May 2026 | Sensitive skin brands | 165K | 2.7% | 6 | | Jun 2026 | Sensitive skin brands | 201K | 3.5% | 6 | | Jul 2026 | Sensitive skin brands | 201K | 3.5% | 6 | | Aug 2026 | Sensitive skin brands | 201K | 3.5% | 6 | | Sep 2026 | Sensitive skin brands | 201K | 4% | 6 | | Oct 2025 | Face moisturizer brands | 165K | 3.2% | 5 | | Nov 2025 | Face moisturizer brands | 201K | 3.4% | 5 | | Dec 2025 | Face moisturizer brands | 201K | 3.6% | 5 | | Jan 2026 | Face moisturizer brands | 201K | 3.4% | 5 | | Feb 2026 | Face moisturizer brands | 201K | 3.6% | 5 | | Mar 2026 | Face moisturizer brands | 201K | 3.2% | 5 | | Apr 2026 | Face moisturizer brands | 201K | 3.2% | 5 | | May 2026 | Face moisturizer brands | 165K | 2.7% | 5 | | Jun 2026 | Face moisturizer brands | 201K | 3.6% | 5 | | Jul 2026 | Face moisturizer brands | 201K | 3.6% | 5 | | Aug 2026 | Face moisturizer brands | 201K | 3.6% | 5 | | Sep 2026 | Face moisturizer brands | 201K | 4.1% | 5 | | Oct 2025 | Body wash and soap brands | 165K | 3.6% | 6 | | Nov 2025 | Body wash and soap brands | 201K | 4.4% | 6 | | Dec 2025 | Body wash and soap brands | 201K | 4.6% | 6 | | Jan 2026 | Body wash and soap brands | 201K | 4.6% | 6 | | Feb 2026 | Body wash and soap brands | 201K | 4.8% | 5 | | Mar 2026 | Body wash and soap brands | 201K | 4.4% | 6 | | Apr 2026 | Body wash and soap brands | 201K | 4.6% | 6 | | May 2026 | Body wash and soap brands | 165K | 3.7% | 6 | | Jun 2026 | Body wash and soap brands | 201K | 4.6% | 5 | | Jul 2026 | Body wash and soap brands | 201K | 4.6% | 5 | | Aug 2026 | Body wash and soap brands | 201K | 4.3% | 5 | | Sep 2026 | Body wash and soap brands | 201K | 4.7% | 5 | | Oct 2025 | Deodorant and body care brands | 165K | 6.3% | 6 | | Nov 2025 | Deodorant and body care brands | 201K | 7.1% | 6 | | Dec 2025 | Deodorant and body care brands | 201K | 7.4% | 6 | | Jan 2026 | Deodorant and body care brands | 201K | 8.1% | 6 | | Feb 2026 | Deodorant and body care brands | 201K | 8.4% | 6 | | Mar 2026 | Deodorant and body care brands | 201K | 7.4% | 6 | | Apr 2026 | Deodorant and body care brands | 201K | 8.2% | 6 | | May 2026 | Deodorant and body care brands | 165K | 6.1% | 6 | | Jun 2026 | Deodorant and body care brands | 201K | 8% | 6 | | Jul 2026 | Deodorant and body care brands | 201K | 7.6% | 6 | | Aug 2026 | Deodorant and body care brands | 201K | 7.1% | 6 | | Sep 2026 | Deodorant and body care brands | 201K | 7.6% | 6 | ## How are Vanicream’s branded searches counted? Brandwave collects information about searches that people make online using Vanicream’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vanicream” ## Which skincare brands compete with Vanicream? - [Cetaphil](/demand/global-en/brands/cetaphil) - [CeraVe](/demand/global-en/brands/cerave) - [La Roche-Posay](/demand/global-en/brands/la-roche-posay) - [The Ordinary](/demand/global-en/brands/the-ordinary-skincare) - [Neutrogena](/demand/global-en/brands/neutrogena) - [Beauty of Joseon](/demand/global-en/brands/beauty-of-joseon) - [Clinique](/demand/global-en/brands/clinique) - [Bioderma](/demand/global-en/brands/bioderma) - [Kiehl's](/demand/global-en/brands/kiehl-s) - [Laneige](/demand/global-en/brands/laneige) - [SkinCeuticals](/demand/global-en/brands/skinceuticals) - [Paula's Choice](/demand/global-en/brands/paula-s-choice) - [Medik8](/demand/global-en/brands/medik8) - [COSRX](/demand/global-en/brands/cosrx) - [Avène](/demand/global-en/brands/avene): Head-to-head: /demand/global-en/compare/avene-vs-vanicream - [Dermalogica](/demand/global-en/brands/dermalogica): Head-to-head: /demand/global-en/compare/dermalogica-vs-vanicream - [SKIN1004](/demand/global-en/brands/skin1004): Head-to-head: /demand/global-en/compare/skin1004-vs-vanicream - [Trilogy](/demand/global-en/brands/trilogy): Head-to-head: /demand/global-en/compare/trilogy-vs-vanicream - [Drunk Elephant](/demand/global-en/brands/drunk-elephant): Head-to-head: /demand/global-en/compare/drunk-elephant-vs-vanicream - [Antipodes](/demand/global-en/brands/antipodes) - [The INKEY List](/demand/global-en/brands/the-inkey-list) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vanicream: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/vanicream This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vanicream. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.