--- title: "Vanguard: search popularity and Share of Search worldwide" description: "Vanguard is an investment company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/vanguard" publisher: "Brandwave" --- # Vanguard: search popularity and Share of Search worldwide Vanguard is an investment company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vanguard - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among financial advisers**: 33.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Financial advisers | 2 | 33.4% | 2.7M | | Investment platforms | 1 | 65.1% | 2.7M | | Tripods | 1 | 96.7% | 2.7M | - [Financial advisers](/demand/global-en/categories/financial-advisers) - [Investment platforms](/demand/global-en/categories/investment-platforms) - [Tripods](/demand/global-en/categories/tripods) ## How has branded search demand for Vanguard changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Vanguard worldwide held steady at 2.7M. - Across the 11 months ending August 2026, Vanguard’s estimated Share of Search among financial advisers worldwide increased from 29.6% to 33.4%. - Across the 11 months ending August 2026, Vanguard’s estimated Share of Search among financial advisers worldwide peaked at 33.5% in April 2026 and was lowest at 28.6% in November 2025. - Across the 11 months ending August 2026, Vanguard’s estimated Share of Search among investment platforms worldwide increased from 60.4% to 65.1%. - Across the 11 months ending August 2026, Vanguard’s estimated Share of Search among investment platforms worldwide peaked at 66.7% in June 2026 and was lowest at 58.5% in November 2025. - Across the 11 months ending August 2026, Vanguard’s estimated Share of Search among tripods worldwide increased from 94.8% to 96.7%. - Across the 11 months ending August 2026, Vanguard’s estimated Share of Search among tripods worldwide peaked at 96.7% in January 2026 and was lowest at 94.8% in October 2025. ## How did search popularity change for financial advisers worldwide in August 2026? - In August 2026, Vanguard gained estimated Share of Search among financial advisers worldwide, from 29% to 33.4%. - In August 2026, Charles Schwab lost estimated Share of Search among financial advisers worldwide, from 43.4% to 40.9%. - In August 2026, Edward Jones lost estimated Share of Search among financial advisers worldwide, from 10.7% to 10%. - Estimated monthly branded searches for St James's Place worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026. - Estimated monthly branded searches for Hargreaves Lansdown worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026. ## How did search popularity change for investment platforms worldwide in August 2026? - In August 2026, Vanguard gained estimated Share of Search among investment platforms worldwide, from 60.4% to 65.1%. - In August 2026, Fidelity lost estimated Share of Search among investment platforms worldwide, from 18.1% to 16%. - In August 2026, Acorns lost estimated Share of Search among investment platforms worldwide, from 14.8% to 13.1%. - Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## How did search popularity change for tripods worldwide in August 2026? - In August 2026, Vanguard gained estimated Share of Search among tripods worldwide, from 96% to 96.7%. - Joby’s estimated Share of Search among tripods worldwide has lost ground for 3 months in a row, from 3.1% to 1.7% in August 2026. - Estimated monthly branded searches for Manfrotto worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026. - Estimated monthly branded searches for Benro worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026. - Estimated monthly branded searches for Sirui worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Financial advisers | 2.7M | 29.6% | 2 | | Nov 2025 | Financial advisers | 2.2M | 28.6% | 2 | | Dec 2025 | Financial advisers | 2.7M | 32.7% | 2 | | Jan 2026 | Financial advisers | 3.4M | 33% | 2 | | Feb 2026 | Financial advisers | 2.7M | 29.6% | 2 | | Mar 2026 | Financial advisers | 2.7M | 29.6% | 2 | | Apr 2026 | Financial advisers | 3.4M | 33.5% | 2 | | May 2026 | Financial advisers | 2.7M | 30.1% | 2 | | Jun 2026 | Financial advisers | 2.7M | 29.7% | 2 | | Jul 2026 | Financial advisers | 2.2M | 29% | 2 | | Aug 2026 | Financial advisers | 2.7M | 33.4% | 2 | | Sep 2026 | Financial advisers | — | — | — | | Oct 2025 | Investment platforms | 2.7M | 60.4% | 1 | | Nov 2025 | Investment platforms | 2.2M | 58.5% | 1 | | Dec 2025 | Investment platforms | 2.7M | 64.7% | 1 | | Jan 2026 | Investment platforms | 3.4M | 64.3% | 1 | | Feb 2026 | Investment platforms | 2.7M | 63.3% | 1 | | Mar 2026 | Investment platforms | 2.7M | 63.3% | 1 | | Apr 2026 | Investment platforms | 3.4M | 64.3% | 1 | | May 2026 | Investment platforms | 2.7M | 65.1% | 1 | | Jun 2026 | Investment platforms | 2.7M | 66.7% | 1 | | Jul 2026 | Investment platforms | 2.2M | 60.4% | 1 | | Aug 2026 | Investment platforms | 2.7M | 65.1% | 1 | | Sep 2026 | Investment platforms | — | — | — | | Oct 2025 | Tripods | 2.7M | 94.8% | 1 | | Nov 2025 | Tripods | 2.2M | 94.9% | 1 | | Dec 2025 | Tripods | 2.7M | 96.4% | 1 | | Jan 2026 | Tripods | 3.4M | 96.7% | 1 | | Feb 2026 | Tripods | 2.7M | 96.1% | 1 | | Mar 2026 | Tripods | 2.7M | 95.9% | 1 | | Apr 2026 | Tripods | 3.4M | 96.5% | 1 | | May 2026 | Tripods | 2.7M | 95.1% | 1 | | Jun 2026 | Tripods | 2.7M | 96.4% | 1 | | Jul 2026 | Tripods | 2.2M | 96% | 1 | | Aug 2026 | Tripods | 2.7M | 96.7% | 1 | | Sep 2026 | Tripods | — | — | — | ## How is Vanguard measured? Brandwave collects information about searches that people make online using Vanguard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vanguard” ## Which financial advisers compete with Vanguard? - [Charles Schwab](/demand/global-en/brands/charles-schwab): Head-to-head: /demand/global-en/compare/charles-schwab-vs-vanguard - [Edward Jones](/demand/global-en/brands/edward-jones): Head-to-head: /demand/global-en/compare/edward-jones-vs-vanguard - [Fidelity](/demand/global-en/brands/fidelity-investments): Head-to-head: /demand/global-en/compare/fidelity-investments-vs-vanguard - [Hargreaves Lansdown](/demand/global-en/brands/hargreaves-lansdown): Head-to-head: /demand/global-en/compare/hargreaves-lansdown-vs-vanguard - [St James's Place](/demand/global-en/brands/st-james-s-place): Head-to-head: /demand/global-en/compare/st-james-s-place-vs-vanguard ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vanguard: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/vanguard This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vanguard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.