--- title: "Vacasa: search popularity worldwide" description: "A holiday rental management and booking company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/vacasa" publisher: "Brandwave" --- # Vacasa: search popularity worldwide A holiday rental management and booking company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vacasa - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among holiday rental platforms**: 0.09% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Holiday rental platforms | 5 | 0.09% | 40.5K | - [Holiday rental platforms](/demand/global-en/categories/holiday-rental-platforms) ## Top holiday rental platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vacasa did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airbnb | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Vrbo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Booking.com | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | HomeToGo | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Plum Guide | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Vacasa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about holiday rental platforms - Asked ChatGPT "Which holiday rental platform should I book?": 1. Airbnb, 2. Vrbo, 3. Booking.com - Asked ChatGPT "What are the best holiday rental platforms?": 1. Airbnb, 2. Vrbo, 3. Booking.com, 4. HomeToGo, 5. Plum Guide - Asked ChatGPT "What's the best holiday rental platform for a family holiday?": 1. Vrbo, 2. Airbnb, 3. Booking.com, 4. HomeToGo - Searched Google, AI Overview "vacation rental site": 1. Airbnb, 2. Vrbo, 3. Booking.com, 4. HomeToGo - Searched Google, AI Overview "family holiday rentals": 1. Vrbo, 2. Airbnb, 3. Booking.com, 4. HomeToGo, 5. Plum Guide Not named in any answer: Vacasa. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Vacasa changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Vacasa worldwide fell from 74K to 40.5K. - Across the 12 months ending September 2026, Vacasa’s share of searches among holiday rental platforms worldwide held steady, from 0.17% to 0.09%. ## How did search popularity change for holiday rental platforms worldwide in September 2026? - Estimated monthly branded searches for Booking.com worldwide rose 80.8% over 12 measured months, from 4.2M to 7.5M in September 2026. - Estimated monthly branded searches for Vacasa worldwide fell 45.3% over 12 measured months, from 74K to 40.5K in September 2026. - Estimated monthly branded searches for HomeToGo worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Holiday rental platforms | 74K | 0.17% | 5 | | Nov 2025 | Holiday rental platforms | 60.5K | 0.14% | 5 | | Dec 2025 | Holiday rental platforms | 60.5K | 0.14% | 5 | | Jan 2026 | Holiday rental platforms | 90.5K | 0.16% | 5 | | Feb 2026 | Holiday rental platforms | 90.5K | 0.19% | 5 | | Mar 2026 | Holiday rental platforms | 90.5K | 0.16% | 5 | | Apr 2026 | Holiday rental platforms | 74K | 0.13% | 5 | | May 2026 | Holiday rental platforms | 74K | 0.13% | 5 | | Jun 2026 | Holiday rental platforms | 74K | 0.13% | 5 | | Jul 2026 | Holiday rental platforms | 60.5K | 0.09% | 5 | | Aug 2026 | Holiday rental platforms | 49.5K | 0.08% | 5 | | Sep 2026 | Holiday rental platforms | 40.5K | 0.09% | 5 | ## How are Vacasa’s branded searches counted? Brandwave collects information about searches that people make online using Vacasa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vacasa” ## Which holiday rental platforms compete with Vacasa? - [Airbnb](/demand/global-en/brands/airbnb): Head-to-head: /demand/global-en/compare/airbnb-vs-vacasa - [Booking.com](/demand/global-en/brands/booking-com): Head-to-head: /demand/global-en/compare/booking-com-vs-vacasa - [Vrbo](/demand/global-en/brands/vrbo): Head-to-head: /demand/global-en/compare/vacasa-vs-vrbo - [HomeToGo](/demand/global-en/brands/hometogo): Head-to-head: /demand/global-en/compare/hometogo-vs-vacasa - [Plum Guide](/demand/global-en/brands/plum-guide): Head-to-head: /demand/global-en/compare/plum-guide-vs-vacasa ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vacasa: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/vacasa This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vacasa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.