--- title: "UTM: search popularity worldwide" description: "UTM is virtual machine software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/utm" publisher: "Brandwave" --- # UTM: search popularity worldwide UTM is virtual machine software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: UTM - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among virtual machine software**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Virtual machine software | 7 | 1.1% | 18K | - [Virtual machine software](/demand/global-en/categories/virtual-machine-software) ## Top virtual machine software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, UTM was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. UTM is the seventh most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | VirtualBox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | VMware | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Parallels | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hyper-V | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | QEMU | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Proxmox VE | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | UTM | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about virtual machine software - Asked ChatGPT "Which virtual machine software should I use?": 1. VirtualBox, 2. VMware, 3. Parallels, 4. Hyper-V, 5. UTM, 6. QEMU - Asked ChatGPT "What are the best virtual machine software options?": 1. VMware, 2. Parallels, 3. VirtualBox, 4. Hyper-V, 5. UTM, 6. QEMU, 7. Proxmox VE - Asked ChatGPT "What's the best virtual machine software for running test systems?": 1. VMware, 2. VirtualBox, 3. Proxmox VE, 4. Hyper-V - Searched Google, AI Overview "virtual machine software": 1. VirtualBox, 2. VMware, 3. Hyper-V, 4. Parallels, 5. UTM, 6. QEMU - Searched Google, AI Overview "linux vm software": 1. QEMU, 2. Proxmox VE, 3. VirtualBox, 4. VMware Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for UTM changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for UTM worldwide fell from 19.8K to 18K. - Across the 12 months ending September 2026, UTM’s share of searches among virtual machine software worldwide held steady, from 1% to 1.1%. ## How did search popularity change for virtual machine software worldwide in September 2026? - In September 2026, VirtualBox gained share of searches among virtual machine software worldwide, from 50.5% to 52.6%. - In September 2026, VMware gained share of searches among virtual machine software worldwide, from 27.6% to 28.7%. - In September 2026, Parallels lost share of searches among virtual machine software worldwide, from 6.8% to 5.8%. - In September 2026, Hyper-V lost share of searches among virtual machine software worldwide, from 5.5% to 4.7%. - In September 2026, QEMU lost share of searches among virtual machine software worldwide, from 4.5% to 3.9%. - In September 2026, Proxmox VE lost share of searches among virtual machine software worldwide, from 3.7% to 3.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Virtual machine software | 19.8K | 1% | 7 | | Nov 2025 | Virtual machine software | 18K | 0.94% | 7 | | Dec 2025 | Virtual machine software | 16.5K | 0.97% | 7 | | Jan 2026 | Virtual machine software | 19.8K | 1.1% | 7 | | Feb 2026 | Virtual machine software | 19.8K | 1.2% | 7 | | Mar 2026 | Virtual machine software | 22K | 1.3% | 7 | | Apr 2026 | Virtual machine software | 20.2K | 1.3% | 7 | | May 2026 | Virtual machine software | 18K | 1.4% | 7 | | Jun 2026 | Virtual machine software | 18K | 1.4% | 7 | | Jul 2026 | Virtual machine software | 18K | 1.4% | 7 | | Aug 2026 | Virtual machine software | 18K | 1.3% | 7 | | Sep 2026 | Virtual machine software | 18K | 1.1% | 7 | ## How are UTM’s branded searches counted? Brandwave collects information about searches that people make online using UTM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “utm mac” - “utm virtual machine” ## Which virtual machine software compete with UTM? - [VirtualBox](/demand/global-en/brands/virtualbox) - [VMware](/demand/global-en/brands/vmware): Head-to-head: /demand/global-en/compare/utm-vs-vmware - [Parallels](/demand/global-en/brands/parallels): Head-to-head: /demand/global-en/compare/parallels-vs-utm - [Hyper-V](/demand/global-en/brands/hyper-v): Head-to-head: /demand/global-en/compare/hyper-v-vs-utm - [QEMU](/demand/global-en/brands/qemu): Head-to-head: /demand/global-en/compare/qemu-vs-utm - [Proxmox VE](/demand/global-en/brands/proxmox-ve): Head-to-head: /demand/global-en/compare/proxmox-ve-vs-utm ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "UTM: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/utm This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/utm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.