--- title: "USPS: search popularity worldwide" description: "The United States Postal Service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/usps" publisher: "Brandwave" --- # USPS: search popularity worldwide The United States Postal Service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: USPS - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among courier services**: 23.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Courier services | 3 | 23.4% | 9.1M | | Parcel collection brands | 3 | 26.2% | 9.1M | - [Courier services](/demand/global-en/categories/courier-services) - [Parcel collection brands](/demand/global-en/categories/parcel-collection-brands) ## Top courier services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, USPS appeared in all four answers. USPS is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | UPS | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | USPS | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | FedEx | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | DHL | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Hermès | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Evri | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Yodel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about courier services - Asked ChatGPT "Which courier service should I use?": 1. USPS, 2. UPS, 3. FedEx, 4. DHL - Asked ChatGPT "What are the best courier services?": 1. UPS, 2. FedEx, 3. USPS, 4. DHL - Asked ChatGPT "What's the best courier service for sending parcels?": 1. USPS, 2. UPS, 3. FedEx - Searched Google, AI Overview "international courier services": 1. DHL, 2. FedEx, 3. UPS, 4. USPS Not named in any answer: Hermès, Evri and Yodel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for USPS changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for USPS worldwide fell from 11.1M to 9.1M. - Across the 12 months ending September 2026, USPS’s share of searches among courier services worldwide peaked at 24.5% in December 2025 and was lowest at 20.1% in November 2025. - Across the 12 months ending September 2026, USPS’s share of searches among parcel collection brands worldwide peaked at 27.5% in December 2025 and was lowest at 22.6% in November 2025. ## How did search popularity change for courier services worldwide in September 2026? - In September 2026, DHL gained share of searches among courier services worldwide, from 22.9% to 23.4%. - In September 2026, UPS gained share of searches among courier services worldwide, from 22.9% to 23.4%. - In September 2026, USPS gained share of searches among courier services worldwide, from 22.9% to 23.4%. - In September 2026, Hermès lost share of searches among courier services worldwide, from 12.5% to 10.5%. - Estimated monthly branded searches for Yodel worldwide fell 75.8% over 12 measured months, from 9.9K to 2.4K in September 2026. - Estimated monthly branded searches for Evri worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. ## How did search popularity change for parcel collection brands worldwide in September 2026? - Estimated monthly branded searches for FedEx worldwide fell 18.2% over 12 measured months, from 9.1M to 7.5M in September 2026. - Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026. - Estimated monthly branded searches for UPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026. - Estimated monthly branded searches for USPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Courier services | 11.1M | 23.4% | 3 | | Nov 2025 | Courier services | 9.1M | 20.1% | 4 | | Dec 2025 | Courier services | 13.6M | 24.5% | 2 | | Jan 2026 | Courier services | 11.1M | 23.4% | 3 | | Feb 2026 | Courier services | 9.1M | 23.4% | 3 | | Mar 2026 | Courier services | 11.1M | 24.4% | 2 | | Apr 2026 | Courier services | 9.1M | 22.9% | 3 | | May 2026 | Courier services | 9.1M | 22.9% | 3 | | Jun 2026 | Courier services | 9.1M | 22.9% | 3 | | Jul 2026 | Courier services | 9.1M | 22.9% | 3 | | Aug 2026 | Courier services | 9.1M | 22.9% | 3 | | Sep 2026 | Courier services | 9.1M | 23.4% | 3 | | Oct 2025 | Parcel collection brands | 11.1M | 26.2% | 3 | | Nov 2025 | Parcel collection brands | 9.1M | 22.6% | 4 | | Dec 2025 | Parcel collection brands | 13.6M | 27.5% | 2 | | Jan 2026 | Parcel collection brands | 11.1M | 26.2% | 3 | | Feb 2026 | Parcel collection brands | 9.1M | 26.2% | 3 | | Mar 2026 | Parcel collection brands | 11.1M | 27.4% | 2 | | Apr 2026 | Parcel collection brands | 9.1M | 26.2% | 3 | | May 2026 | Parcel collection brands | 9.1M | 26.2% | 3 | | Jun 2026 | Parcel collection brands | 9.1M | 26.2% | 3 | | Jul 2026 | Parcel collection brands | 9.1M | 26.2% | 3 | | Aug 2026 | Parcel collection brands | 9.1M | 26.2% | 3 | | Sep 2026 | Parcel collection brands | 9.1M | 26.2% | 3 | ## How are USPS’s branded searches counted? Brandwave collects information about searches that people make online using USPS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “usps” ## Which courier services compete with USPS? - [DHL](/demand/global-en/brands/dhl): Head-to-head: /demand/global-en/compare/dhl-vs-usps - [UPS](/demand/global-en/brands/ups): Head-to-head: /demand/global-en/compare/ups-vs-usps - [FedEx](/demand/global-en/brands/fedex): Head-to-head: /demand/global-en/compare/fedex-vs-usps - [Hermès](/demand/global-en/brands/hermes): Head-to-head: /demand/global-en/compare/hermes-vs-usps - [Evri](/demand/global-en/brands/evri): Head-to-head: /demand/global-en/compare/evri-vs-usps - [Yodel](/demand/global-en/brands/yodel) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "USPS: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/usps This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/usps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.