---
title: "UserTesting: search popularity and Share of Search worldwide"
description: "UserTesting is a user research platform that helps marketing teams test digital experiences with research participants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/usertesting"
publisher: "Brandwave"
---

# UserTesting: search popularity and Share of Search worldwide

UserTesting is a user research platform that helps marketing teams test digital experiences with research participants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: UserTesting
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among user research platforms**: 27.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| User research platforms | 2 | 27.3% | 15.1K |

- [User research platforms](/demand/global-en/categories/user-research-platforms)

## How has branded search demand for UserTesting changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for UserTesting worldwide rose from 10.1K to 15.1K.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user research platforms worldwide increased from 18.2% to 27.3%.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user research platforms worldwide peaked at 38.2% in December 2025 and was lowest at 18.2% in October 2025.
- Across the 11 months ending August 2026, UserTesting rose from 3rd to 2nd among user research platforms worldwide.

## How did search popularity change for user research platforms worldwide in August 2026?

- In August 2026, dscout gained estimated Share of Search among user research platforms worldwide, from 46.5% to 50%.
- In August 2026, Lyssna gained estimated Share of Search among user research platforms worldwide, from 14.3% to 15.4%.
- In August 2026, UserTesting lost estimated Share of Search among user research platforms worldwide, from 31.8% to 27.3%.
- Maze’s estimated Share of Search among user research platforms worldwide has lost ground for 3 months in a row, from 2.7% to 1.8% in August 2026.
- Estimated monthly branded searches for Optimal Workshop worldwide fell 44.6% over 11 measured months, from 5.5K to 3.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | User research platforms | 10.1K | 18.2% | 3 |
| Nov 2025 | User research platforms | 10.1K | 21.1% | 2 |
| Dec 2025 | User research platforms | 22.4K | 38.2% | 2 |
| Jan 2026 | User research platforms | 22.4K | 36.5% | 2 |
| Feb 2026 | User research platforms | 15.2K | 29% | 2 |
| Mar 2026 | User research platforms | 15.7K | 25.8% | 2 |
| Apr 2026 | User research platforms | 15.7K | 26.2% | 2 |
| May 2026 | User research platforms | 19.7K | 32.1% | 2 |
| Jun 2026 | User research platforms | 20K | 35.3% | 2 |
| Jul 2026 | User research platforms | 19K | 31.8% | 2 |
| Aug 2026 | User research platforms | 15.1K | 27.3% | 2 |
| Sep 2026 | User research platforms | — | — | — |

## How is UserTesting measured?

Brandwave collects information about searches that people make online using UserTesting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “usertesting usability testing”
- “usertesting user research”
- “usertesting.com”

## Which user research platforms compete with UserTesting?

- [dscout](/demand/global-en/brands/dscout): Head-to-head: /demand/global-en/compare/dscout-vs-usertesting
- [Lyssna](/demand/global-en/brands/lyssna): Head-to-head: /demand/global-en/compare/lyssna-vs-usertesting
- [Optimal Workshop](/demand/global-en/brands/optimal-workshop): Head-to-head: /demand/global-en/compare/optimal-workshop-vs-usertesting
- [Maze](/demand/global-en/brands/maze): Head-to-head: /demand/global-en/compare/maze-vs-usertesting

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "UserTesting: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/usertesting

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/usertesting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.