--- title: "Usborne: search popularity worldwide" description: "Usborne is a sticker books brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/usborne" publisher: "Brandwave" --- # Usborne: search popularity worldwide Usborne is a sticker books brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Usborne - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sticker books brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sticker books brands | 6 | 1.2% | 18.1K | - [Sticker books brands](/demand/global-en/categories/sticker-books-brands) ## Top sticker books brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Usborne was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Usborne is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Usborne | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | DK | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fashion Angels | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | National Geographic | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | The Works | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bendon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sticker books brands - Asked ChatGPT "Which sticker books brand should I buy?": 1. Fashion Angels, 2. DK, 3. Melissa & Doug - Asked ChatGPT "What are the best sticker books brands?": 1. Melissa & Doug, 2. Usborne, 3. DK, 4. Fashion Angels - Asked ChatGPT "What's the best sticker books brand for kids?": 1. Melissa & Doug, 2. Usborne, 3. DK - Searched Google, AI Overview "sticker books": named none of the brands we track - Searched Google, AI Overview "sticker activity books": 1. Usborne, 2. National Geographic Not named in any answer: The Works and Bendon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Usborne changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Usborne worldwide fell from 22.2K to 18.1K. - Across the 12 months ending September 2026, Usborne fell from 5th to 6th among sticker books brands worldwide. ## How did search popularity change for sticker books brands worldwide in September 2026? - In September 2026, National Geographic overtook The Works to become the leader among sticker books brands worldwide, with 43.7% of the searches. - In September 2026, The Works lost share of searches among sticker books brands worldwide, from 47.6% to 43.7%. - In September 2026, Melissa & Doug lost share of searches among sticker books brands worldwide, from 9.6% to 8.8%. - Estimated monthly branded searches for DK worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for Usborne worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sticker books brands | 22.2K | 1.1% | 5 | | Nov 2025 | Sticker books brands | 27.1K | 1.2% | 4 | | Dec 2025 | Sticker books brands | 22.2K | 1.1% | 5 | | Jan 2026 | Sticker books brands | 22.2K | 1.2% | 5 | | Feb 2026 | Sticker books brands | 18.1K | 1% | 5 | | Mar 2026 | Sticker books brands | 18.1K | 0.87% | 6 | | Apr 2026 | Sticker books brands | 18.1K | 1.2% | 6 | | May 2026 | Sticker books brands | 18.1K | 1.2% | 6 | | Jun 2026 | Sticker books brands | 14.8K | 1.2% | 6 | | Jul 2026 | Sticker books brands | 18.1K | 1.3% | 5 | | Aug 2026 | Sticker books brands | 18.1K | 1.3% | 6 | | Sep 2026 | Sticker books brands | 18.1K | 1.2% | 6 | ## How are Usborne’s branded searches counted? Brandwave collects information about searches that people make online using Usborne’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “usborne” ## Which sticker books brands compete with Usborne? - [National Geographic](/demand/global-en/brands/national-geographic) - [The Works](/demand/global-en/brands/the-works): Head-to-head: /demand/global-en/compare/the-works-vs-usborne - [Melissa & Doug](/demand/global-en/brands/melissa-and-doug): Head-to-head: /demand/global-en/compare/melissa-and-doug-vs-usborne - [Bendon](/demand/global-en/brands/bendon): Head-to-head: /demand/global-en/compare/bendon-vs-usborne - [DK](/demand/global-en/brands/dk): Head-to-head: /demand/global-en/compare/dk-vs-usborne - [Fashion Angels](/demand/global-en/brands/fashion-angels): Head-to-head: /demand/global-en/compare/fashion-angels-vs-usborne ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Usborne: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/usborne This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/usborne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.