---
title: "Urban Decay: search popularity and Share of Search worldwide"
description: "Urban Decay is a cosmetics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/urban-decay"
publisher: "Brandwave"
---

# Urban Decay: search popularity and Share of Search worldwide

Urban Decay is a cosmetics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Urban Decay
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among eyeshadow brands**: 9.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Eyeshadow brands | 3 | 9.6% | 110K |

- [Eyeshadow brands](/demand/global-en/categories/eyeshadow-brands)

## How has branded search demand for Urban Decay changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Urban Decay worldwide fell from 135K to 110K.
- Across the 11 months ending August 2026, Urban Decay’s estimated Share of Search among eyeshadow brands worldwide peaked at 9.8% in October 2025 and was lowest at 8.1% in July 2026.

## How did search popularity change for eyeshadow brands worldwide in August 2026?

- In August 2026, Urban Decay gained estimated Share of Search among eyeshadow brands worldwide, from 8.1% to 9.6%.
- In August 2026, Maybelline lost estimated Share of Search among eyeshadow brands worldwide, from 73.3% to 72.1%.
- Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
- Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Eyeshadow brands | 135K | 9.8% | 3 |
| Nov 2025 | Eyeshadow brands | 165K | 9.6% | 3 |
| Dec 2025 | Eyeshadow brands | 135K | 9.1% | 3 |
| Jan 2026 | Eyeshadow brands | 110K | 9.1% | 3 |
| Feb 2026 | Eyeshadow brands | 90.5K | 8.1% | 3 |
| Mar 2026 | Eyeshadow brands | 110K | 9.4% | 3 |
| Apr 2026 | Eyeshadow brands | 110K | 9.6% | 3 |
| May 2026 | Eyeshadow brands | 110K | 9.4% | 3 |
| Jun 2026 | Eyeshadow brands | 110K | 9.7% | 3 |
| Jul 2026 | Eyeshadow brands | 90.5K | 8.1% | 3 |
| Aug 2026 | Eyeshadow brands | 110K | 9.6% | 3 |
| Sep 2026 | Eyeshadow brands | — | — | — |

## How is Urban Decay measured?

Brandwave collects information about searches that people make online using Urban Decay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “urban decay”

## Which eyeshadow brands compete with Urban Decay?

- [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/maybelline-vs-urban-decay
- [Too Faced](/demand/global-en/brands/too-faced): Head-to-head: /demand/global-en/compare/too-faced-vs-urban-decay
- [MAC](/demand/global-en/brands/mac-cosmetics): Head-to-head: /demand/global-en/compare/mac-cosmetics-vs-urban-decay
- [NARS](/demand/global-en/brands/nars-cosmetics): Head-to-head: /demand/global-en/compare/nars-cosmetics-vs-urban-decay

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Urban Decay: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/urban-decay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/urban-decay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.