---
title: "Upwork: search popularity and Share of Search worldwide"
description: "Upwork is a freelance marketplace used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/upwork"
publisher: "Brandwave"
---

# Upwork: search popularity and Share of Search worldwide

Upwork is a freelance marketplace used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Upwork
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among freelance marketplaces**: 30.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Freelance marketplaces | 2 | 30.6% | 2.7M |

- [Freelance marketplaces](/demand/global-en/categories/freelance-marketplaces)

## How has branded search demand for Upwork changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Upwork worldwide held steady at 2.7M.
- Across the 11 months ending August 2026, Upwork’s estimated Share of Search among freelance marketplaces worldwide increased from 27.6% to 30.6%.
- Across the 11 months ending August 2026, Upwork’s estimated Share of Search among freelance marketplaces worldwide peaked at 31.9% in March 2026 and was lowest at 27.6% in October 2025.

## How did search popularity change for freelance marketplaces worldwide in August 2026?

- Estimated monthly branded searches for Fiverr worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.
- Estimated monthly branded searches for Toptal worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
- Estimated monthly branded searches for PeoplePerHour worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Freelance marketplaces | 2.7M | 27.6% | 2 |
| Nov 2025 | Freelance marketplaces | 2.7M | 27.8% | 2 |
| Dec 2025 | Freelance marketplaces | 2.7M | 30.6% | 2 |
| Jan 2026 | Freelance marketplaces | 3.4M | 31.8% | 2 |
| Feb 2026 | Freelance marketplaces | 2.7M | 30.6% | 2 |
| Mar 2026 | Freelance marketplaces | 3.4M | 31.9% | 2 |
| Apr 2026 | Freelance marketplaces | 3.4M | 31.9% | 2 |
| May 2026 | Freelance marketplaces | 2.7M | 30.5% | 2 |
| Jun 2026 | Freelance marketplaces | 2.7M | 30.6% | 2 |
| Jul 2026 | Freelance marketplaces | 2.7M | 30.6% | 2 |
| Aug 2026 | Freelance marketplaces | 2.7M | 30.6% | 2 |
| Sep 2026 | Freelance marketplaces | — | — | — |

## How is Upwork measured?

Brandwave collects information about searches that people make online using Upwork’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “upwork”

## Which freelance marketplaces compete with Upwork?

- [Fiverr](/demand/global-en/brands/fiverr): Head-to-head: /demand/global-en/compare/fiverr-vs-upwork
- [Freelancer](/demand/global-en/brands/freelancer): Head-to-head: /demand/global-en/compare/freelancer-vs-upwork
- [PeoplePerHour](/demand/global-en/brands/peopleperhour): Head-to-head: /demand/global-en/compare/peopleperhour-vs-upwork
- [Toptal](/demand/global-en/brands/toptal): Head-to-head: /demand/global-en/compare/toptal-vs-upwork

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Upwork: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/upwork

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/upwork. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.