---
title: "Upstart: search popularity worldwide"
description: "Upstart is personal lender. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/upstart"
publisher: "Brandwave"
---

# Upstart: search popularity worldwide

Upstart is personal lender. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Upstart
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among personal loan platforms**: 18%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Personal loan platforms | 2 | 18% | 165K |

- [Personal loan platforms](/demand/global-en/categories/personal-loan-platforms)

## How has branded search demand for Upstart changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Upstart worldwide rose from 90.5K to 165K.
- Across the 11 months ending August 2026, Upstart’s estimated Share of Search among personal loan platforms worldwide increased from 9.2% to 18%.
- Across the 11 months ending August 2026, Upstart rose from 4th to 2nd among personal loan platforms worldwide.

## How did search popularity change for personal loan platforms worldwide in August 2026?

- In August 2026, Upstart overtook LendingClub to rank 2nd among personal loan platforms worldwide, at 18%.
- In August 2026, Avant gained estimated Share of Search among personal loan platforms worldwide, from 38.2% to 40.1%.
- In August 2026, LightStream gained estimated Share of Search among personal loan platforms worldwide, from 14% to 14.7%.
- In August 2026, LendingClub lost estimated Share of Search among personal loan platforms worldwide, from 20.9% to 14.7%.
- In August 2026, Prosper lost estimated Share of Search among personal loan platforms worldwide, from 5.1% to 4.4%.
- SoFi’s estimated Share of Search among personal loan platforms worldwide has gained ground for 3 months in a row, from 6.3% to 8.1% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Personal loan platforms | 90.5K | 9.2% | 4 |
| Nov 2025 | Personal loan platforms | 90.5K | 10% | 4 |
| Dec 2025 | Personal loan platforms | 90.5K | 9.9% | 4 |
| Jan 2026 | Personal loan platforms | 90.5K | 9.6% | 4 |
| Feb 2026 | Personal loan platforms | 90.5K | 9.7% | 4 |
| Mar 2026 | Personal loan platforms | 110K | 10.8% | 4 |
| Apr 2026 | Personal loan platforms | 110K | 10.8% | 4 |
| May 2026 | Personal loan platforms | 110K | 11.5% | 4 |
| Jun 2026 | Personal loan platforms | 110K | 10.7% | 4 |
| Jul 2026 | Personal loan platforms | 135K | 14% | 4 |
| Aug 2026 | Personal loan platforms | 165K | 18% | 2 |
| Sep 2026 | Personal loan platforms | — | — | — |

## How is Upstart measured?

Brandwave collects information about searches that people make online using Upstart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “upstart loans”

## Which personal loan platforms compete with Upstart?

- [Avant](/demand/global-en/brands/avant): Head-to-head: /demand/global-en/compare/avant-vs-upstart
- [LendingClub](/demand/global-en/brands/lendingclub): Head-to-head: /demand/global-en/compare/lendingclub-vs-upstart
- [LightStream](/demand/global-en/brands/lightstream): Head-to-head: /demand/global-en/compare/lightstream-vs-upstart
- [SoFi](/demand/global-en/brands/sofi): Head-to-head: /demand/global-en/compare/sofi-vs-upstart
- [Prosper](/demand/global-en/brands/prosper): Head-to-head: /demand/global-en/compare/prosper-vs-upstart

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Upstart: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/upstart

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/upstart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.