---
title: "UPS: search popularity and Share of Search worldwide"
description: "UPS is courier service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ups"
publisher: "Brandwave"
---

# UPS: search popularity and Share of Search worldwide

UPS is courier service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: UPS
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among courier services**: 29.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Courier services | 2 | 29.7% | 9.1M |

- [Courier services](/demand/global-en/categories/courier-services)

## How has branded search demand for UPS changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for UPS worldwide fell from 11.1M to 9.1M.
- Across the 11 months ending August 2026, UPS’s estimated Share of Search among courier services worldwide decreased from 30.5% to 29.7%.
- Across the 11 months ending August 2026, UPS’s estimated Share of Search among courier services worldwide peaked at 30.6% in February 2026 and was lowest at 26.5% in December 2025.

## How did search popularity change for courier services worldwide in August 2026?

- Estimated monthly branded searches for Yodel worldwide fell 75.8% over 11 measured months, from 9.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Evri worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
- Estimated monthly branded searches for FedEx worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
- Estimated monthly branded searches for DHL worldwide fell 17.7% over 11 measured months, from 11.1M to 9.1M in August 2026.
- Estimated monthly branded searches for UPS worldwide fell 17.7% over 11 measured months, from 11.1M to 9.1M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Courier services | 11.1M | 30.5% | 2 |
| Nov 2025 | Courier services | 11.1M | 30.5% | 2 |
| Dec 2025 | Courier services | 11.1M | 26.5% | 3 |
| Jan 2026 | Courier services | 11.1M | 30.5% | 2 |
| Feb 2026 | Courier services | 9.1M | 30.6% | 2 |
| Mar 2026 | Courier services | 9.1M | 26.6% | 3 |
| Apr 2026 | Courier services | 9.1M | 29.7% | 2 |
| May 2026 | Courier services | 9.1M | 29.7% | 2 |
| Jun 2026 | Courier services | 9.1M | 29.7% | 2 |
| Jul 2026 | Courier services | 9.1M | 29.7% | 2 |
| Aug 2026 | Courier services | 9.1M | 29.7% | 2 |
| Sep 2026 | Courier services | — | — | — |

## How is UPS measured?

Brandwave collects information about searches that people make online using UPS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ups”

## Which courier services compete with UPS?

- [DHL](/demand/global-en/brands/dhl): Head-to-head: /demand/global-en/compare/dhl-vs-ups
- [FedEx](/demand/global-en/brands/fedex): Head-to-head: /demand/global-en/compare/fedex-vs-ups
- [Hermès](/demand/global-en/brands/hermes): Head-to-head: /demand/global-en/compare/hermes-vs-ups
- [Evri](/demand/global-en/brands/evri): Head-to-head: /demand/global-en/compare/evri-vs-ups
- [Yodel](/demand/global-en/brands/yodel): Head-to-head: /demand/global-en/compare/ups-vs-yodel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "UPS: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ups

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ups. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.