--- title: "UpLead: search popularity worldwide" description: "A B2B contact data and lead generation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/uplead" publisher: "Brandwave" --- # UpLead: search popularity worldwide A B2B contact data and lead generation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: UpLead - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among B2B contact data providers**: 0.72% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | B2B contact data providers | 5 | 0.72% | 5.4K | - [B2B contact data providers](/demand/global-en/categories/b2b-contact-data-providers) ## Top B2B contact data providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, UpLead was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. UpLead is the joint fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Cognism | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Lusha | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | UpLead | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Clay | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about B2B contact data providers - Asked ChatGPT "Which B2B contact data provider should I use?": 1. Apollo, 2. ZoomInfo, 3. Cognism, 4. Lusha, 5. UpLead, 6. Clay - Asked ChatGPT "What are the best B2B contact data providers?": 1. ZoomInfo, 2. Apollo, 3. Cognism, 4. UpLead, 5. Lusha, 6. Clay - Asked ChatGPT "What's the best B2B contact data provider for a sales team?": 1. Apollo, 2. ZoomInfo, 3. Cognism, 4. UpLead - Searched Google, AI Overview "b2b contact data": 1. Apollo, 2. ZoomInfo, 3. Cognism, 4. Lusha - Searched Google, AI Overview "contact data providers": 1. Apollo, 2. ZoomInfo, 3. Cognism, 4. Clay Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for UpLead changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for UpLead worldwide fell from 14.8K to 5.4K. - Across the 12 months ending September 2026, UpLead’s share of searches among B2B contact data providers worldwide decreased from 2.2% to 0.72%. ## How did search popularity change for B2B contact data providers worldwide in September 2026? - In September 2026, Apollo gained share of searches among B2B contact data providers worldwide, from 39.5% to 41.8%. - In September 2026, Lusha gained share of searches among B2B contact data providers worldwide, from 25.2% to 26.7%. - In September 2026, ZoomInfo lost share of searches among B2B contact data providers worldwide, from 30.7% to 26.8%. - UpLead’s share of searches among B2B contact data providers worldwide has lost ground for 3 months in a row, from 1.6% to 0.72% in September 2026. - Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | B2B contact data providers | 14.8K | 2.2% | 5 | | Nov 2025 | B2B contact data providers | 12.1K | 1.8% | 5 | | Dec 2025 | B2B contact data providers | 9.9K | 1.7% | 5 | | Jan 2026 | B2B contact data providers | 12.1K | 1.7% | 5 | | Feb 2026 | B2B contact data providers | 9.9K | 1.4% | 5 | | Mar 2026 | B2B contact data providers | 9.9K | 1.1% | 5 | | Apr 2026 | B2B contact data providers | 8.1K | 0.87% | 5 | | May 2026 | B2B contact data providers | 8.1K | 1% | 5 | | Jun 2026 | B2B contact data providers | 12.1K | 1.6% | 5 | | Jul 2026 | B2B contact data providers | 6.6K | 0.89% | 5 | | Aug 2026 | B2B contact data providers | 5.4K | 0.82% | 5 | | Sep 2026 | B2B contact data providers | 5.4K | 0.72% | 5 | ## How are UpLead’s branded searches counted? Brandwave collects information about searches that people make online using UpLead’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “uplead” ## Which B2B contact data providers compete with UpLead? - [Apollo](/demand/global-en/brands/apollo-io): Head-to-head: /demand/global-en/compare/apollo-io-vs-uplead - [ZoomInfo](/demand/global-en/brands/zoominfo): Head-to-head: /demand/global-en/compare/uplead-vs-zoominfo - [Lusha](/demand/global-en/brands/lusha): Head-to-head: /demand/global-en/compare/lusha-vs-uplead - [Cognism](/demand/global-en/brands/cognism): Head-to-head: /demand/global-en/compare/cognism-vs-uplead - [Clay](/demand/global-en/brands/clay): Head-to-head: /demand/global-en/compare/clay-vs-uplead ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "UpLead: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/uplead This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/uplead. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.