---
title: "UPL: search popularity worldwide"
description: "UPL makes crop protection products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/upl"
publisher: "Brandwave"
---

# UPL: search popularity worldwide

UPL makes crop protection products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: UPL
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among crop protection brands**: 22.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Crop protection brands | 3 | 22.5% | 135K |

- [Crop protection brands](/demand/global-en/categories/crop-protection-brands)

## How has branded search demand for UPL changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for UPL worldwide held steady at 135K.
- Across the 12 months ending September 2026, UPL’s estimated Share of Search among crop protection brands worldwide increased from 19.3% to 22.5%.
- Across the 12 months ending September 2026, UPL’s estimated Share of Search among crop protection brands worldwide peaked at 39.1% in April 2026 and was lowest at 19% in June 2026.

## How did search popularity change for crop protection brands worldwide in September 2026?

- Estimated monthly branded searches for Corteva Agriscience worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
- Estimated monthly branded searches for Nufarm worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
- Estimated monthly branded searches for FMC worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
- Estimated monthly branded searches for Syngenta worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crop protection brands | 135K | 19.3% | 3 |
| Nov 2025 | Crop protection brands | 110K | 19.7% | 3 |
| Dec 2025 | Crop protection brands | 110K | 19.1% | 3 |
| Jan 2026 | Crop protection brands | 135K | 22.3% | 3 |
| Feb 2026 | Crop protection brands | 135K | 21.6% | 3 |
| Mar 2026 | Crop protection brands | 201K | 28.5% | 2 |
| Apr 2026 | Crop protection brands | 301K | 39.1% | 1 |
| May 2026 | Crop protection brands | 301K | 39.1% | 1 |
| Jun 2026 | Crop protection brands | 110K | 19% | 3 |
| Jul 2026 | Crop protection brands | 110K | 19.1% | 3 |
| Aug 2026 | Crop protection brands | 135K | 22.5% | 3 |
| Sep 2026 | Crop protection brands | 135K | 22.5% | 3 |

## How is UPL measured?

Brandwave collects information about searches that people make online using UPL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “upl”

## Which crop protection brands compete with UPL?

- [Syngenta](/demand/global-en/brands/syngenta): Head-to-head: /demand/global-en/compare/syngenta-vs-upl
- [FMC](/demand/global-en/brands/fmc): Head-to-head: /demand/global-en/compare/fmc-vs-upl
- [Adama](/demand/global-en/brands/adama): Head-to-head: /demand/global-en/compare/adama-vs-upl
- [Corteva Agriscience](/demand/global-en/brands/corteva): Head-to-head: /demand/global-en/compare/corteva-vs-upl
- [Nufarm](/demand/global-en/brands/nufarm): Head-to-head: /demand/global-en/compare/nufarm-vs-upl

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "UPL: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/upl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/upl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.