---
title: "Unsplash: search popularity worldwide"
description: "Unsplash is a stock image library used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/unsplash"
publisher: "Brandwave"
---

# Unsplash: search popularity worldwide

Unsplash is a stock image library used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Unsplash
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among stock image sites**: 17.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stock image sites | 4 | 17.5% | 1.5M |

- [Stock image sites](/demand/global-en/categories/stock-image-sites)

## How has branded search demand for Unsplash changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Unsplash worldwide fell from 2.2M to 1.5M.
- Across the 12 months ending September 2026, Unsplash’s estimated Share of Search among stock image sites worldwide decreased from 18.4% to 17.5%.
- Across the 12 months ending September 2026, Unsplash’s estimated Share of Search among stock image sites worldwide peaked at 20.3% in November 2025 and was lowest at 16% in June 2026.

## How did search popularity change for stock image sites worldwide in September 2026?

- In September 2026, Getty Images gained estimated Share of Search among stock image sites worldwide, from 9.9% to 11.8%.
- In September 2026, iStock gained estimated Share of Search among stock image sites worldwide, from 3.8% to 4.5%.
- In September 2026, Shutterstock lost estimated Share of Search among stock image sites worldwide, from 19.9% to 18.6%.
- In September 2026, Pexels lost estimated Share of Search among stock image sites worldwide, from 26.7% to 26.2%.
- Estimated monthly branded searches for Adobe Stock worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.
- Estimated monthly branded searches for Unsplash worldwide fell 33% over 12 measured months, from 2.2M to 1.5M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stock image sites | 2.2M | 18.4% | 4 |
| Nov 2025 | Stock image sites | 2.2M | 20.3% | 3 |
| Dec 2025 | Stock image sites | 1.8M | 17.4% | 4 |
| Jan 2026 | Stock image sites | 1.8M | 17.4% | 4 |
| Feb 2026 | Stock image sites | 1.8M | 18% | 4 |
| Mar 2026 | Stock image sites | 2.2M | 19.3% | 3 |
| Apr 2026 | Stock image sites | 1.8M | 18% | 4 |
| May 2026 | Stock image sites | 1.8M | 18.2% | 4 |
| Jun 2026 | Stock image sites | 1.5M | 16% | 4 |
| Jul 2026 | Stock image sites | 1.5M | 17.4% | 4 |
| Aug 2026 | Stock image sites | 1.5M | 17.9% | 4 |
| Sep 2026 | Stock image sites | 1.5M | 17.5% | 4 |

## How is Unsplash measured?

Brandwave collects information about searches that people make online using Unsplash’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “unsplash”

## Which stock image sites compete with Unsplash?

- [Pexels](/demand/global-en/brands/pexels): Head-to-head: /demand/global-en/compare/pexels-vs-unsplash
- [Adobe Stock](/demand/global-en/brands/adobe-stock): Head-to-head: /demand/global-en/compare/adobe-stock-vs-unsplash
- [Shutterstock](/demand/global-en/brands/shutterstock): Head-to-head: /demand/global-en/compare/shutterstock-vs-unsplash
- [Getty Images](/demand/global-en/brands/getty-images): Head-to-head: /demand/global-en/compare/getty-images-vs-unsplash
- [iStock](/demand/global-en/brands/istock): Head-to-head: /demand/global-en/compare/istock-vs-unsplash

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Unsplash: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/unsplash

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/unsplash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.