--- title: "Unpaste: search popularity worldwide" description: "Unpaste makes toothpaste tablets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/unpaste" publisher: "Brandwave" --- # Unpaste: search popularity worldwide Unpaste makes toothpaste tablets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Unpaste - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among toothpaste tablet brands**: 2.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Toothpaste tablet brands | 5 | 2.4% | 530 | - [Toothpaste tablet brands](/demand/global-en/categories/toothpaste-tablet-brands) ## Top toothpaste tablet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Unpaste was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Unpaste is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bite | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Unpaste | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Denttabs | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Huppy | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Georganics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toothpaste tablet brands - Asked ChatGPT "Which toothpaste tablet brand should I buy?": 1. Bite - Asked ChatGPT "What are the best toothpaste tablet brands?": 1. Bite, 2. Denttabs, 3. Unpaste - Asked ChatGPT "What's the best toothpaste tablet brand with fluoride?": 1. Denttabs - Searched Google, AI Overview "toothpaste tablets": 1. Bite, 2. Unpaste, 3. Huppy - Searched Google, AI Overview "best toothpaste tablets": 1. Bite, 2. Unpaste Not named in any answer: Georganics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Unpaste changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Unpaste worldwide fell from 810 to 530. - Across the 12 months ending September 2026, Unpaste’s share of searches among toothpaste tablet brands worldwide decreased from 3% to 2.4%. - Across the 12 months ending September 2026, Unpaste’s share of searches among toothpaste tablet brands worldwide peaked at 4.3% in April 2026 and was lowest at 2% in June 2026. ## How did search popularity change for toothpaste tablet brands worldwide in September 2026? - In September 2026, Huppy overtook Bite to become the leader among toothpaste tablet brands worldwide, with 38% of the searches. - In September 2026, Georganics gained share of searches among toothpaste tablet brands worldwide, from 18.9% to 23.2%. - In September 2026, Denttabs gained share of searches among toothpaste tablet brands worldwide, from 6.2% to 7.1%. - In September 2026, Bite lost share of searches among toothpaste tablet brands worldwide, from 37.5% to 29.3%. - Estimated monthly branded searches for Unpaste worldwide fell 34.6% over 12 measured months, from 810 to 530 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Toothpaste tablet brands | 810 | 3% | 5 | | Nov 2025 | Toothpaste tablet brands | 860 | 2.7% | 5 | | Dec 2025 | Toothpaste tablet brands | 730 | 3.6% | 5 | | Jan 2026 | Toothpaste tablet brands | 1.1K | 4.1% | 5 | | Feb 2026 | Toothpaste tablet brands | 730 | 3.4% | 5 | | Mar 2026 | Toothpaste tablet brands | 1.1K | 4.1% | 5 | | Apr 2026 | Toothpaste tablet brands | 1.2K | 4.3% | 5 | | May 2026 | Toothpaste tablet brands | 1.1K | 4% | 5 | | Jun 2026 | Toothpaste tablet brands | 560 | 2% | 5 | | Jul 2026 | Toothpaste tablet brands | 560 | 2.3% | 5 | | Aug 2026 | Toothpaste tablet brands | 690 | 2.7% | 5 | | Sep 2026 | Toothpaste tablet brands | 530 | 2.4% | 5 | ## How are Unpaste’s branded searches counted? Brandwave collects information about searches that people make online using Unpaste’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “unpaste” - “unpaste toothpaste” ## Which toothpaste tablet brands compete with Unpaste? - [Huppy](/demand/global-en/brands/huppy): Head-to-head: /demand/global-en/compare/huppy-vs-unpaste - [Bite](/demand/global-en/brands/bite-toothpaste): Head-to-head: /demand/global-en/compare/bite-toothpaste-vs-unpaste - [Georganics](/demand/global-en/brands/georganics): Head-to-head: /demand/global-en/compare/georganics-vs-unpaste - [Denttabs](/demand/global-en/brands/denttabs): Head-to-head: /demand/global-en/compare/denttabs-vs-unpaste ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Unpaste: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/unpaste This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/unpaste. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.