---
title: "Universal Studios: search popularity and Share of Search worldwide"
description: "Universal Studios is theme park. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/universal-studios"
publisher: "Brandwave"
---

# Universal Studios: search popularity and Share of Search worldwide

Universal Studios is theme park. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Universal Studios
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among theme parks**: 14%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Theme parks | 5 | 14% | 1M |

- [Theme parks](/demand/global-en/categories/theme-parks)

## How has branded search demand for Universal Studios changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Universal Studios worldwide fell from 1.2M to 1M.
- Across the 11 months ending August 2026, Universal Studios’ estimated Share of Search among theme parks worldwide decreased from 17.3% to 14%.
- Across the 11 months ending August 2026, Universal Studios’ estimated Share of Search among theme parks worldwide peaked at 22.1% in December 2025 and was lowest at 14% in August 2026.
- Across the 11 months ending August 2026, Universal Studios fell from 4th to 5th among theme parks worldwide.

## How did search popularity change for theme parks worldwide in August 2026?

- In August 2026, Thorpe Park overtook Universal Studios to rank 4th among theme parks worldwide, at 14%.
- In August 2026, Disneyland gained estimated Share of Search among theme parks worldwide, from 23.4% to 25.7%.
- In August 2026, Six Flags gained estimated Share of Search among theme parks worldwide, from 19.2% to 21%.
- In August 2026, Legoland lost estimated Share of Search among theme parks worldwide, from 23.4% to 21%.
- In August 2026, Universal Studios lost estimated Share of Search among theme parks worldwide, from 15.6% to 14%.
- In August 2026, SeaWorld lost estimated Share of Search among theme parks worldwide, from 5.7% to 4.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Theme parks | 1.2M | 17.3% | 4 |
| Nov 2025 | Theme parks | 1.2M | 21.1% | 3 |
| Dec 2025 | Theme parks | 1.2M | 22.1% | 3 |
| Jan 2026 | Theme parks | 1.2M | 20.3% | 3 |
| Feb 2026 | Theme parks | 1M | 20% | 3 |
| Mar 2026 | Theme parks | 1.2M | 19.2% | 3 |
| Apr 2026 | Theme parks | 1.2M | 18.3% | 3 |
| May 2026 | Theme parks | 1.2M | 16.8% | 4 |
| Jun 2026 | Theme parks | 1M | 14.1% | 4 |
| Jul 2026 | Theme parks | 1.2M | 15.6% | 4 |
| Aug 2026 | Theme parks | 1M | 14% | 5 |
| Sep 2026 | Theme parks | — | — | — |

## How is Universal Studios measured?

Brandwave collects information about searches that people make online using Universal Studios’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “universal studios”

## Which theme parks compete with Universal Studios?

- [Disneyland](/demand/global-en/brands/disneyland): Head-to-head: /demand/global-en/compare/disneyland-vs-universal-studios
- [Legoland](/demand/global-en/brands/legoland): Head-to-head: /demand/global-en/compare/legoland-vs-universal-studios
- [Six Flags](/demand/global-en/brands/six-flags): Head-to-head: /demand/global-en/compare/six-flags-vs-universal-studios
- [Thorpe Park](/demand/global-en/brands/thorpe-park): Head-to-head: /demand/global-en/compare/thorpe-park-vs-universal-studios
- [SeaWorld](/demand/global-en/brands/seaworld): Head-to-head: /demand/global-en/compare/seaworld-vs-universal-studios

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Universal Studios: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/universal-studios

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/universal-studios. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.