--- title: "Unit: search popularity and Share of Search worldwide" description: "Unit is an embedded finance platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/unit" publisher: "Brandwave" --- # Unit: search popularity and Share of Search worldwide Unit is an embedded finance platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Unit - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among fintech**: 0.02% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fintech | 6 | 0.02% | 720 | | Banking as a service platforms | 3 | 0.19% | 720 | | Embedded finance platforms | 3 | 4.4% | 720 | - [Fintech](/demand/global-en/categories/fintech) - [Banking as a service platforms](/demand/global-en/categories/banking-as-a-service-platforms) - [Embedded finance platforms](/demand/global-en/categories/embedded-finance-platforms) ## How has branded search demand for Unit changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Unit worldwide fell from 1K to 720. - Across the 11 months ending August 2026, Unit fell from 5th to 6th among fintech worldwide. - Across the 11 months ending August 2026, Unit’s estimated Share of Search among banking as a service platforms worldwide held steady, from 0.27% to 0.19%. - Across the 11 months ending August 2026, Unit’s estimated Share of Search among embedded finance platforms worldwide peaked at 8.9% in November 2025 and was lowest at 3.5% in April 2026. ## How did search popularity change for fintech worldwide in August 2026? - In August 2026, Plaid gained estimated Share of Search among fintech worldwide, from 10.2% to 12.1%. - In August 2026, Adyen gained estimated Share of Search among fintech worldwide, from 4% to 4.7%. - In August 2026, Stripe lost estimated Share of Search among fintech worldwide, from 85.3% to 82.7%. - Estimated monthly branded searches for Unit worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. - Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Rapyd worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026. ## How did search popularity change for banking as a service platforms worldwide in August 2026? - Estimated monthly branded searches for Synapse worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026. - Estimated monthly branded searches for Galileo worldwide fell 57.7% over 11 measured months, from 260 to 110 in August 2026. - Estimated monthly branded searches for Treasury Prime worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026. - Estimated monthly branded searches for Unit worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. ## How did search popularity change for embedded finance platforms worldwide in August 2026? - Unit’s estimated Share of Search among embedded finance platforms worldwide has gained ground for 3 months in a row, from 3.6% to 4.4% in August 2026. - Estimated monthly branded searches for Synapse worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026. - Estimated monthly branded searches for Galileo worldwide fell 57.7% over 11 measured months, from 260 to 110 in August 2026. - Estimated monthly branded searches for Treasury Prime worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026. - Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fintech | 1K | 0.03% | 5 | | Nov 2025 | Fintech | 1.6K | 0.04% | 5 | | Dec 2025 | Fintech | 1K | 0.03% | 5 | | Jan 2026 | Fintech | 1K | 0.03% | 5 | | Feb 2026 | Fintech | 880 | 0.02% | 5 | | Mar 2026 | Fintech | 880 | 0.02% | 5 | | Apr 2026 | Fintech | 720 | 0.02% | 5 | | May 2026 | Fintech | 720 | 0.02% | 5 | | Jun 2026 | Fintech | 880 | 0.02% | 5 | | Jul 2026 | Fintech | 880 | 0.02% | 6 | | Aug 2026 | Fintech | 720 | 0.02% | 6 | | Sep 2026 | Fintech | — | — | — | | Oct 2025 | Banking as a service platforms | 1K | 0.27% | 3 | | Nov 2025 | Banking as a service platforms | 1.6K | 0.43% | 2 | | Dec 2025 | Banking as a service platforms | 1K | 0.27% | 3 | | Jan 2026 | Banking as a service platforms | 1K | 0.22% | 3 | | Feb 2026 | Banking as a service platforms | 880 | 0.19% | 3 | | Mar 2026 | Banking as a service platforms | 880 | 0.24% | 3 | | Apr 2026 | Banking as a service platforms | 720 | 0.19% | 3 | | May 2026 | Banking as a service platforms | 720 | 0.19% | 3 | | Jun 2026 | Banking as a service platforms | 880 | 0.16% | 3 | | Jul 2026 | Banking as a service platforms | 880 | 0.19% | 3 | | Aug 2026 | Banking as a service platforms | 720 | 0.19% | 3 | | Sep 2026 | Banking as a service platforms | — | — | — | | Oct 2025 | Embedded finance platforms | 1K | 4.8% | 3 | | Nov 2025 | Embedded finance platforms | 1.6K | 8.9% | 2 | | Dec 2025 | Embedded finance platforms | 1K | 5.9% | 3 | | Jan 2026 | Embedded finance platforms | 1K | 4.8% | 3 | | Feb 2026 | Embedded finance platforms | 880 | 4.3% | 3 | | Mar 2026 | Embedded finance platforms | 880 | 4.2% | 3 | | Apr 2026 | Embedded finance platforms | 720 | 3.5% | 3 | | May 2026 | Embedded finance platforms | 720 | 3.6% | 3 | | Jun 2026 | Embedded finance platforms | 880 | 4.4% | 3 | | Jul 2026 | Embedded finance platforms | 880 | 4.4% | 3 | | Aug 2026 | Embedded finance platforms | 720 | 4.4% | 3 | | Sep 2026 | Embedded finance platforms | — | — | — | ## How is Unit measured? Brandwave collects information about searches that people make online using Unit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “unit banking” ## Which fintech compete with Unit? - [Stripe](/demand/global-en/brands/stripe): Head-to-head: /demand/global-en/compare/stripe-vs-unit - [Plaid](/demand/global-en/brands/plaid): Head-to-head: /demand/global-en/compare/plaid-vs-unit - [Adyen](/demand/global-en/brands/adyen): Head-to-head: /demand/global-en/compare/adyen-vs-unit - [Marqeta](/demand/global-en/brands/marqeta): Head-to-head: /demand/global-en/compare/marqeta-vs-unit - [Rapyd](/demand/global-en/brands/rapyd): Head-to-head: /demand/global-en/compare/rapyd-vs-unit ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Unit: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/unit This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/unit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.