--- title: "Uniqlo: search popularity and Share of Search worldwide" description: "Uniqlo is a fashion retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/uniqlo" publisher: "Brandwave" --- # Uniqlo: search popularity and Share of Search worldwide Uniqlo is a fashion retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Uniqlo - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among puffer jacket brands**: 69.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Puffer jacket brands | 1 | 69.2% | 13.6M | | Hoodies | 1 | 73.7% | 13.6M | - [Puffer jacket brands](/demand/global-en/categories/puffer-jacket-brands) - [Hoodies](/demand/global-en/categories/hoodies) ## How has branded search demand for Uniqlo changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Uniqlo worldwide fell from 16.6M to 13.6M. - Across the 11 months ending August 2026, Uniqlo’s estimated Share of Search among puffer jacket brands worldwide increased from 62.5% to 69.2%. - Across the 11 months ending August 2026, Uniqlo’s estimated Share of Search among puffer jacket brands worldwide peaked at 70.3% in April 2026 and was lowest at 58.5% in February 2026. - Across the 11 months ending August 2026, Uniqlo’s estimated Share of Search among hoodies worldwide increased from 66.7% to 73.7%. - Across the 11 months ending August 2026, Uniqlo’s estimated Share of Search among hoodies worldwide peaked at 75.3% in April 2026 and was lowest at 62.9% in February 2026. ## How did search popularity change for puffer jacket brands worldwide in August 2026? - In August 2026, Uniqlo gained estimated Share of Search among puffer jacket brands worldwide, from 65.1% to 69.2%. - In August 2026, Patagonia lost estimated Share of Search among puffer jacket brands worldwide, from 16.1% to 13.9%. - In August 2026, The North Face lost estimated Share of Search among puffer jacket brands worldwide, from 10.7% to 9.3%. - In August 2026, Kathmandu lost estimated Share of Search among puffer jacket brands worldwide, from 4.8% to 4.2%. - Estimated monthly branded searches for Moncler worldwide fell 63.2% over 11 measured months, from 1.8M to 673K in August 2026. ## How did search popularity change for hoodies worldwide in August 2026? - In August 2026, Uniqlo gained estimated Share of Search among hoodies worldwide, from 70% to 73.7%. - In August 2026, Patagonia lost estimated Share of Search among hoodies worldwide, from 17.3% to 14.9%. - In August 2026, The North Face lost estimated Share of Search among hoodies worldwide, from 11.5% to 9.9%. - Estimated monthly branded searches for Gildan worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. - Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. - Estimated monthly branded searches for Carhartt worldwide fell 70.1% over 11 measured months, from 823K to 246K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Puffer jacket brands | 16.6M | 62.5% | 1 | | Nov 2025 | Puffer jacket brands | 20.4M | 61% | 1 | | Dec 2025 | Puffer jacket brands | 16.6M | 59.6% | 1 | | Jan 2026 | Puffer jacket brands | 16.6M | 60.8% | 1 | | Feb 2026 | Puffer jacket brands | 11.1M | 58.5% | 1 | | Mar 2026 | Puffer jacket brands | 13.6M | 65.3% | 1 | | Apr 2026 | Puffer jacket brands | 13.6M | 70.3% | 1 | | May 2026 | Puffer jacket brands | 13.6M | 69.2% | 1 | | Jun 2026 | Puffer jacket brands | 11.1M | 65.7% | 1 | | Jul 2026 | Puffer jacket brands | 11.1M | 65.1% | 1 | | Aug 2026 | Puffer jacket brands | 13.6M | 69.2% | 1 | | Sep 2026 | Puffer jacket brands | — | — | — | | Oct 2025 | Hoodies | 16.6M | 66.7% | 1 | | Nov 2025 | Hoodies | 20.4M | 63.9% | 1 | | Dec 2025 | Hoodies | 16.6M | 63.1% | 1 | | Jan 2026 | Hoodies | 16.6M | 64.8% | 1 | | Feb 2026 | Hoodies | 11.1M | 62.9% | 1 | | Mar 2026 | Hoodies | 13.6M | 69.7% | 1 | | Apr 2026 | Hoodies | 13.6M | 75.3% | 1 | | May 2026 | Hoodies | 13.6M | 74.1% | 1 | | Jun 2026 | Hoodies | 11.1M | 71.5% | 1 | | Jul 2026 | Hoodies | 11.1M | 70% | 1 | | Aug 2026 | Hoodies | 13.6M | 73.7% | 1 | | Sep 2026 | Hoodies | — | — | — | ## How is Uniqlo measured? Brandwave collects information about searches that people make online using Uniqlo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “uniqlo” ## Which puffer jacket brands compete with Uniqlo? - [Patagonia](/demand/global-en/brands/patagonia): Head-to-head: /demand/global-en/compare/patagonia-vs-uniqlo - [The North Face](/demand/global-en/brands/the-north-face): Head-to-head: /demand/global-en/compare/the-north-face-vs-uniqlo - [Kathmandu](/demand/global-en/brands/kathmandu): Head-to-head: /demand/global-en/compare/kathmandu-vs-uniqlo - [Moncler](/demand/global-en/brands/moncler): Head-to-head: /demand/global-en/compare/moncler-vs-uniqlo ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Uniqlo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/uniqlo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/uniqlo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.