---
title: "Union: search popularity and Share of Search worldwide"
description: "Union is door hardware brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/union"
publisher: "Brandwave"
---

# Union: search popularity and Share of Search worldwide

Union is door hardware brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Union
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among door handle brands**: 57.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Door handle brands | 1 | 57.3% | 1.2M |

- [Door handle brands](/demand/global-en/categories/door-handle-brands)

## How has branded search demand for Union changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Union worldwide fell from 1.5M to 1.2M.
- Across the 11 months ending August 2026, Union’s estimated Share of Search among door handle brands worldwide decreased from 62.4% to 57.3%.
- Across the 11 months ending August 2026, Union’s estimated Share of Search among door handle brands worldwide peaked at 66.7% in May 2026 and was lowest at 47.4% in June 2026.

## How did search popularity change for door handle brands worldwide in August 2026?

- In August 2026, Union gained estimated Share of Search among door handle brands worldwide, from 52.4% to 57.3%.
- In August 2026, Era lost estimated Share of Search among door handle brands worldwide, from 42.9% to 38.6%.
- Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
- Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for Gainsborough worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
- Estimated monthly branded searches for Carlisle Brass worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Door handle brands | 1.5M | 62.4% | 1 |
| Nov 2025 | Door handle brands | 1.5M | 66.7% | 1 |
| Dec 2025 | Door handle brands | 1M | 57.2% | 1 |
| Jan 2026 | Door handle brands | 1M | 52.6% | 1 |
| Feb 2026 | Door handle brands | 1M | 57.5% | 1 |
| Mar 2026 | Door handle brands | 1.2M | 62% | 1 |
| Apr 2026 | Door handle brands | 1.2M | 62% | 1 |
| May 2026 | Door handle brands | 1.5M | 66.7% | 1 |
| Jun 2026 | Door handle brands | 673K | 47.4% | 2 |
| Jul 2026 | Door handle brands | 823K | 52.4% | 1 |
| Aug 2026 | Door handle brands | 1.2M | 57.3% | 1 |
| Sep 2026 | Door handle brands | — | — | — |

## How is Union measured?

Brandwave collects information about searches that people make online using Union’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “union”

## Which door handle brands compete with Union?

- [Era](/demand/global-en/brands/era): Head-to-head: /demand/global-en/compare/era-vs-union
- [Yale](/demand/global-en/brands/yale): Head-to-head: /demand/global-en/compare/union-vs-yale
- [Carlisle Brass](/demand/global-en/brands/carlisle-brass): Head-to-head: /demand/global-en/compare/carlisle-brass-vs-union
- [Croydex](/demand/global-en/brands/croydex): Head-to-head: /demand/global-en/compare/croydex-vs-union
- [Gainsborough](/demand/global-en/brands/gainsborough): Head-to-head: /demand/global-en/compare/gainsborough-vs-union

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Union: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/union

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/union. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.