--- title: "Union Binding Company: search popularity worldwide" description: "A maker of snowboard bindings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/union-bindings" publisher: "Brandwave" --- # Union Binding Company: search popularity worldwide A maker of snowboard bindings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Union Binding Company - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among bindings brands**: 22.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bindings brands | 3 | 22.5% | 18.1K | - [Bindings brands](/demand/global-en/categories/bindings-brands) ## Top bindings brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Union Binding Company was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Hyperlite | 0 of 3 | 0 of 1 | 0 of 4 | | Ronix | 0 of 3 | 0 of 1 | 0 of 4 | | Union Binding Company | 2 of 3 | 0 of 1 | 2 of 4 | | Burton | 2 of 3 | 0 of 1 | 2 of 4 | | Liquid Force | 0 of 3 | 0 of 1 | 0 of 4 | | Slingshot | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bindings brands - Asked ChatGPT "Which bindings brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best bindings brands?": 1. Union Binding Company, 2. Burton - Asked ChatGPT "What's the best bindings brand for a snowboard?": 1. Burton, 2. Union Binding Company - Searched Google, AI Overview "best bindings": named none of the brands we track Not named in any answer: Hyperlite, Ronix, Liquid Force and Slingshot. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Union Binding Company changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Union Binding Company worldwide fell from 27.1K to 18.1K. - Across the 12 months ending September 2026, Union Binding Company’s share of searches among bindings brands worldwide decreased from 24.5% to 22.5%. - Across the 12 months ending September 2026, Union Binding Company’s share of searches among bindings brands worldwide peaked at 28% in November 2025 and was lowest at 6.4% in June 2026. ## How did search popularity change for bindings brands worldwide in September 2026? - In September 2026, Union Binding Company overtook Burton to rank 3rd among bindings brands worldwide, with 22.5% of the searches. - In September 2026, Burton gained share of searches among bindings brands worldwide, from 16% to 20.5%. - In September 2026, Hyperlite lost share of searches among bindings brands worldwide, from 34.6% to 27.6%. - In September 2026, Liquid Force lost share of searches among bindings brands worldwide, from 10.6% to 6.8%. - In September 2026, Ronix lost share of searches among bindings brands worldwide, from 23.1% to 22.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bindings brands | 27.1K | 24.5% | 3 | | Nov 2025 | Bindings brands | 40.5K | 28% | 2 | | Dec 2025 | Bindings brands | 49.5K | 26.7% | 2 | | Jan 2026 | Bindings brands | 49.5K | 26.6% | 2 | | Feb 2026 | Bindings brands | 33.1K | 24.1% | 2 | | Mar 2026 | Bindings brands | 22.2K | 20.4% | 4 | | Apr 2026 | Bindings brands | 8.1K | 11% | 4 | | May 2026 | Bindings brands | 5.4K | 7.4% | 5 | | Jun 2026 | Bindings brands | 4.4K | 6.4% | 5 | | Jul 2026 | Bindings brands | 6.6K | 8.8% | 5 | | Aug 2026 | Bindings brands | 12.1K | 15.5% | 4 | | Sep 2026 | Bindings brands | 18.1K | 22.5% | 3 | ## How are Union Binding Company’s branded searches counted? Brandwave collects information about searches that people make online using Union Binding Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “union bindings” ## Which bindings brands compete with Union Binding Company? - [Hyperlite](/demand/global-en/brands/hyperlite-wakeboards): Head-to-head: /demand/global-en/compare/hyperlite-wakeboards-vs-union-bindings - [Ronix](/demand/global-en/brands/ronix): Head-to-head: /demand/global-en/compare/ronix-vs-union-bindings - [Burton](/demand/global-en/brands/burton): Head-to-head: /demand/global-en/compare/burton-vs-union-bindings - [Liquid Force](/demand/global-en/brands/liquid-force): Head-to-head: /demand/global-en/compare/liquid-force-vs-union-bindings - [Slingshot](/demand/global-en/brands/slingshot): Head-to-head: /demand/global-en/compare/slingshot-vs-union-bindings ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Union Binding Company: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/union-bindings This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/union-bindings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.