--- title: "Unicorn: search popularity worldwide" description: "Unicorn is a dartboard brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/unicorn" publisher: "Brandwave" --- # Unicorn: search popularity worldwide Unicorn is a dartboard brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Unicorn - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among darts sets**: 60.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Darts sets | 1 | 60.3% | 1.2M | | Dartboard brands | 1 | 69.2% | 1.2M | - [Darts sets](/demand/global-en/categories/darts-sets) - [Dartboard brands](/demand/global-en/categories/dartboard-brands) ## How has branded search demand for Unicorn changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Unicorn worldwide held steady at 1.2M. - Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among darts sets worldwide increased from 38.3% to 60.3%. - Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among darts sets worldwide peaked at 60.3% in August 2026 and was lowest at 26.1% in November 2025. - Across the 11 months ending August 2026, Unicorn rose from 2nd to 1st among darts sets worldwide. - Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among dartboard brands worldwide increased from 44.5% to 69.2%. - Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among dartboard brands worldwide peaked at 69.2% in August 2026 and was lowest at 28.6% in November 2025. - Across the 11 months ending August 2026, Unicorn rose from 2nd to 1st among dartboard brands worldwide. ## How did search popularity change for darts sets worldwide in August 2026? - In August 2026, Unicorn gained estimated Share of Search among darts sets worldwide, from 53.5% to 60.3%. - In August 2026, Bull's lost estimated Share of Search among darts sets worldwide, from 16.2% to 12.3%. - In August 2026, Harrows lost estimated Share of Search among darts sets worldwide, from 13.2% to 12.1%. - In August 2026, Red Dragon lost estimated Share of Search among darts sets worldwide, from 13.2% to 12.1%. - In August 2026, Target lost estimated Share of Search among darts sets worldwide, from 3.2% to 2.4%. - Estimated monthly branded searches for Winmau worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## How did search popularity change for dartboard brands worldwide in August 2026? - In August 2026, Unicorn gained estimated Share of Search among dartboard brands worldwide, from 62.9% to 69.2%. - In August 2026, Bull's lost estimated Share of Search among dartboard brands worldwide, from 19% to 14.1%. - In August 2026, Harrows lost estimated Share of Search among dartboard brands worldwide, from 15.5% to 14%. - Estimated monthly branded searches for Winmau worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Darts sets | 1.2M | 38.3% | 2 | | Nov 2025 | Darts sets | 1.2M | 26.1% | 2 | | Dec 2025 | Darts sets | 1.2M | 37.3% | 2 | | Jan 2026 | Darts sets | 1.2M | 32.5% | 2 | | Feb 2026 | Darts sets | 1.2M | 39.7% | 2 | | Mar 2026 | Darts sets | 1.2M | 42.8% | 1 | | Apr 2026 | Darts sets | 1.2M | 48.8% | 1 | | May 2026 | Darts sets | 1.2M | 56.5% | 1 | | Jun 2026 | Darts sets | 1.2M | 55.8% | 1 | | Jul 2026 | Darts sets | 1M | 53.5% | 1 | | Aug 2026 | Darts sets | 1.2M | 60.3% | 1 | | Sep 2026 | Darts sets | — | — | — | | Oct 2025 | Dartboard brands | 1.2M | 44.5% | 2 | | Nov 2025 | Dartboard brands | 1.2M | 28.6% | 2 | | Dec 2025 | Dartboard brands | 1.2M | 44.4% | 2 | | Jan 2026 | Dartboard brands | 1.2M | 39.1% | 2 | | Feb 2026 | Dartboard brands | 1.2M | 44.8% | 2 | | Mar 2026 | Dartboard brands | 1.2M | 48.3% | 1 | | Apr 2026 | Dartboard brands | 1.2M | 55.7% | 1 | | May 2026 | Dartboard brands | 1.2M | 64.6% | 1 | | Jun 2026 | Dartboard brands | 1.2M | 62.2% | 1 | | Jul 2026 | Dartboard brands | 1M | 62.9% | 1 | | Aug 2026 | Dartboard brands | 1.2M | 69.2% | 1 | | Sep 2026 | Dartboard brands | — | — | — | ## How is Unicorn measured? Brandwave collects information about searches that people make online using Unicorn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “unicorn” ## Which darts sets compete with Unicorn? - [Bull's](/demand/global-en/brands/bull-s): Head-to-head: /demand/global-en/compare/bull-s-vs-unicorn - [Harrows](/demand/global-en/brands/harrows): Head-to-head: /demand/global-en/compare/harrows-vs-unicorn - [Red Dragon](/demand/global-en/brands/red-dragon): Head-to-head: /demand/global-en/compare/red-dragon-vs-unicorn - [Target](/demand/global-en/brands/target-darts): Head-to-head: /demand/global-en/compare/target-darts-vs-unicorn - [Winmau](/demand/global-en/brands/winmau): Head-to-head: /demand/global-en/compare/unicorn-vs-winmau ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Unicorn: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/unicorn This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/unicorn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.