---
title: "uni-ball: search popularity and Share of Search worldwide"
description: "uni-ball makes pens and stationery sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/uni-ball"
publisher: "Brandwave"
---

# uni-ball: search popularity and Share of Search worldwide

uni-ball makes pens and stationery sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: uni-ball
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among pens**: 3.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pens | 4 | 3.7% | 14.8K |

- [Pens](/demand/global-en/categories/pens)

## How has branded search demand for uni-ball changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for uni-ball worldwide held steady at 14.8K.
- Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pens worldwide decreased from 4.4% to 3.7%.
- Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pens worldwide peaked at 5.4% in February 2026 and was lowest at 3.7% in August 2026.

## How did search popularity change for pens worldwide in August 2026?

- uni-ball’s estimated Share of Search among pens worldwide has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026.
- Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026.
- Estimated monthly branded searches for PARKER worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
- Estimated monthly branded searches for Pilot worldwide rose 22.7% over 11 measured months, from 220K to 270K in August 2026.
- Estimated monthly branded searches for Lamy worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pens | 14.8K | 4.4% | 4 |
| Nov 2025 | Pens | 14.8K | 4.3% | 4 |
| Dec 2025 | Pens | 14.8K | 4% | 4 |
| Jan 2026 | Pens | 14.8K | 4.4% | 4 |
| Feb 2026 | Pens | 18.1K | 5.4% | 4 |
| Mar 2026 | Pens | 18.1K | 5.4% | 4 |
| Apr 2026 | Pens | 14.8K | 4.5% | 4 |
| May 2026 | Pens | 14.8K | 4.5% | 4 |
| Jun 2026 | Pens | 12.1K | 3.8% | 4 |
| Jul 2026 | Pens | 14.8K | 3.7% | 4 |
| Aug 2026 | Pens | 14.8K | 3.7% | 4 |
| Sep 2026 | Pens | — | — | — |

## How is uni-ball measured?

Brandwave collects information about searches that people make online using uni-ball’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “uni ball”

## Which pens compete with uni-ball?

- [Pilot](/demand/global-en/brands/pilot-pens): Head-to-head: /demand/global-en/compare/pilot-pens-vs-uni-ball
- [Lamy](/demand/global-en/brands/lamy): Head-to-head: /demand/global-en/compare/lamy-vs-uni-ball
- [Cross](/demand/global-en/brands/cross): Head-to-head: /demand/global-en/compare/cross-vs-uni-ball
- [Zebra](/demand/global-en/brands/zebra): Head-to-head: /demand/global-en/compare/uni-ball-vs-zebra
- [PARKER](/demand/global-en/brands/parker): Head-to-head: /demand/global-en/compare/parker-vs-uni-ball

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "uni-ball: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/uni-ball

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/uni-ball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.