--- title: "Underscore Talent: search popularity worldwide" description: "Underscore Talent is a talent management agency for online creators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/underscore-talent" publisher: "Brandwave" --- # Underscore Talent: search popularity worldwide Underscore Talent is a talent management agency for online creators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Underscore Talent - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among creator representation agencies**: 9.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Creator representation agencies | 4 | 9.8% | 2.9K | - [Creator representation agencies](/demand/global-en/categories/creator-representation-agencies) ## Top creator representation agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Underscore Talent was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Underscore Talent is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Night Media | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Viral Nation | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Underscore Talent | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Digital Brand Architects | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Select Management Group | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Studio71 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Whalar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Village Marketing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gleam Futures | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about creator representation agencies - Asked ChatGPT "Which creator representation agency should I hire?": 1. Digital Brand Architects - Asked ChatGPT "What are the best creator representation agencies?": 1. Night Media, 2. Viral Nation, 3. Underscore Talent, 4. Digital Brand Architects, 5. Select Management Group - Asked ChatGPT "What's the best creator representation agency for a creator career?": 1. Night Media, 2. Viral Nation - Searched Google, AI Overview "creator management agency": 1. Viral Nation - Searched Google, AI Overview "creator representation agency": named none of the brands we track Not named in any answer: Studio71, Whalar, Village Marketing and Gleam Futures. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Underscore Talent changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Underscore Talent worldwide held steady at 2.9K. - Across the 12 months ending September 2026, Underscore Talent’s share of searches among creator representation agencies worldwide increased from 9.2% to 9.8%. - Across the 12 months ending September 2026, Underscore Talent’s share of searches among creator representation agencies worldwide peaked at 11.5% in July 2026 and was lowest at 6.9% in June 2026. ## How did search popularity change for creator representation agencies worldwide in September 2026? - In September 2026, Night Media overtook Underscore Talent to rank 3rd among creator representation agencies worldwide, with 9.8% of the searches. - In September 2026, Viral Nation gained share of searches among creator representation agencies worldwide, from 19% to 22.3%. - In September 2026, Studio71 lost share of searches among creator representation agencies worldwide, from 42.7% to 40.8%. - In September 2026, Digital Brand Architects lost share of searches among creator representation agencies worldwide, from 5.5% to 4.4%. - In September 2026, Select Management Group lost share of searches among creator representation agencies worldwide, from 3.8% to 3%. - In September 2026, Underscore Talent lost share of searches among creator representation agencies worldwide, from 10.4% to 9.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Creator representation agencies | 2.9K | 9.2% | 4 | | Nov 2025 | Creator representation agencies | 2.4K | 9.2% | 4 | | Dec 2025 | Creator representation agencies | 2.4K | 8.9% | 4 | | Jan 2026 | Creator representation agencies | 3.6K | 10.1% | 4 | | Feb 2026 | Creator representation agencies | 2.9K | 9.5% | 4 | | Mar 2026 | Creator representation agencies | 2.9K | 8% | 4 | | Apr 2026 | Creator representation agencies | 3.6K | 9.8% | 4 | | May 2026 | Creator representation agencies | 2.9K | 8.9% | 4 | | Jun 2026 | Creator representation agencies | 2.9K | 6.9% | 5 | | Jul 2026 | Creator representation agencies | 3.6K | 11.5% | 3 | | Aug 2026 | Creator representation agencies | 3.6K | 10.4% | 3 | | Sep 2026 | Creator representation agencies | 2.9K | 9.8% | 4 | ## How are Underscore Talent’s branded searches counted? Brandwave collects information about searches that people make online using Underscore Talent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “underscore talent” ## Which creator representation agencies compete with Underscore Talent? - [Studio71](/demand/global-en/brands/studio71): Head-to-head: /demand/global-en/compare/studio71-vs-underscore-talent - [Viral Nation](/demand/global-en/brands/viral-nation): Head-to-head: /demand/global-en/compare/underscore-talent-vs-viral-nation - [Night Media](/demand/global-en/brands/night-media): Head-to-head: /demand/global-en/compare/night-media-vs-underscore-talent - [Whalar](/demand/global-en/brands/whalar): Head-to-head: /demand/global-en/compare/underscore-talent-vs-whalar - [Digital Brand Architects](/demand/global-en/brands/digital-brand-architects): Head-to-head: /demand/global-en/compare/digital-brand-architects-vs-underscore-talent - [Select Management Group](/demand/global-en/brands/select-management-group) - [Village Marketing](/demand/global-en/brands/village-marketing) - [Gleam Futures](/demand/global-en/brands/gleam-futures) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Underscore Talent: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/underscore-talent This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/underscore-talent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.