--- title: "Under Armour: search popularity and Share of Search worldwide" description: "Under Armour is an activewear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/under-armour" publisher: "Brandwave" --- # Under Armour: search popularity and Share of Search worldwide Under Armour is an activewear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Under Armour - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among basketball shoe brands**: 5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Basketball shoe brands | 5 | 5% | 3.4M | | Sports bra brands | 4 | 6% | 3.4M | | Netball shoe brands | 4 | 6.1% | 3.4M | | Sports bag brands | 4 | 6.3% | 3.4M | | Gym clothing brands | 4 | 8.5% | 3.4M | - [Basketball shoe brands](/demand/global-en/categories/basketball-shoe-brands) - [Sports bra brands](/demand/global-en/categories/sports-bra-brands) - [Netball shoe brands](/demand/global-en/categories/netball-shoe-brands) - [Sports bag brands](/demand/global-en/categories/sports-bag-brands) - [Gym clothing brands](/demand/global-en/categories/gym-clothing-brands) ## How has branded search demand for Under Armour changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Under Armour worldwide fell from 4.1M to 3.4M. - Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among basketball shoe brands worldwide decreased from 6.6% to 5%. - Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among basketball shoe brands worldwide peaked at 7% in December 2025 and was lowest at 4.9% in May 2026. - Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bra brands worldwide decreased from 7.5% to 6%. - Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bra brands worldwide peaked at 7.5% in October 2025 and was lowest at 6% in May 2026. - Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among netball shoe brands worldwide decreased from 8.2% to 6.1%. - Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among netball shoe brands worldwide peaked at 8.4% in December 2025 and was lowest at 6.1% in August 2026. - Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bag brands worldwide decreased from 8.4% to 6.3%. - Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bag brands worldwide peaked at 8.7% in December 2025 and was lowest at 5.8% in May 2026. - Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among gym clothing brands worldwide decreased from 9.5% to 8.5%. - Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among gym clothing brands worldwide peaked at 9.5% in October 2025 and was lowest at 7.5% in November 2025. - Across the 11 months ending August 2026, Under Armour fell from 3rd to 4th among gym clothing brands worldwide. ## How did search popularity change for basketball shoe brands worldwide in August 2026? - In August 2026, New Balance gained estimated Share of Search among basketball shoe brands worldwide, from 17.7% to 20.3%. - In August 2026, Puma gained estimated Share of Search among basketball shoe brands worldwide, from 11.9% to 13.7%. - In August 2026, Adidas lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%. - In August 2026, Nike lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for sports bra brands worldwide in August 2026? - Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026. - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for netball shoe brands worldwide in August 2026? - In August 2026, ASICS gained estimated Share of Search among netball shoe brands worldwide, from 15.3% to 17.8%. - In August 2026, Adidas lost estimated Share of Search among netball shoe brands worldwide, from 38.3% to 37%. - In August 2026, Nike lost estimated Share of Search among netball shoe brands worldwide, from 38.3% to 37%. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for sports bag brands worldwide in August 2026? - In August 2026, Puma gained estimated Share of Search among sports bag brands worldwide, from 14.5% to 17.1%. - In August 2026, Adidas lost estimated Share of Search among sports bag brands worldwide, from 39.5% to 38.3%. - In August 2026, Nike lost estimated Share of Search among sports bag brands worldwide, from 39.5% to 38.3%. - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for gym clothing brands worldwide in August 2026? - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. - Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Basketball shoe brands | 4.1M | 6.6% | 5 | | Nov 2025 | Basketball shoe brands | 5M | 5.8% | 5 | | Dec 2025 | Basketball shoe brands | 5M | 7% | 5 | | Jan 2026 | Basketball shoe brands | 4.1M | 6.4% | 5 | | Feb 2026 | Basketball shoe brands | 3.4M | 5.7% | 5 | | Mar 2026 | Basketball shoe brands | 4.1M | 5.7% | 5 | | Apr 2026 | Basketball shoe brands | 3.4M | 5.3% | 5 | | May 2026 | Basketball shoe brands | 3.4M | 4.9% | 5 | | Jun 2026 | Basketball shoe brands | 3.4M | 5.3% | 5 | | Jul 2026 | Basketball shoe brands | 3.4M | 5.3% | 5 | | Aug 2026 | Basketball shoe brands | 3.4M | 5% | 5 | | Sep 2026 | Basketball shoe brands | — | — | — | | Oct 2025 | Sports bra brands | 4.1M | 7.5% | 4 | | Nov 2025 | Sports bra brands | 5M | 6.2% | 4 | | Dec 2025 | Sports bra brands | 5M | 7.1% | 4 | | Jan 2026 | Sports bra brands | 4.1M | 6.9% | 4 | | Feb 2026 | Sports bra brands | 3.4M | 6.5% | 4 | | Mar 2026 | Sports bra brands | 4.1M | 6.7% | 4 | | Apr 2026 | Sports bra brands | 3.4M | 6.5% | 4 | | May 2026 | Sports bra brands | 3.4M | 6% | 4 | | Jun 2026 | Sports bra brands | 3.4M | 6% | 4 | | Jul 2026 | Sports bra brands | 3.4M | 6% | 4 | | Aug 2026 | Sports bra brands | 3.4M | 6% | 4 | | Sep 2026 | Sports bra brands | — | — | — | | Oct 2025 | Netball shoe brands | 4.1M | 8.2% | 4 | | Nov 2025 | Netball shoe brands | 5M | 7.2% | 4 | | Dec 2025 | Netball shoe brands | 5M | 8.4% | 4 | | Jan 2026 | Netball shoe brands | 4.1M | 7.5% | 4 | | Feb 2026 | Netball shoe brands | 3.4M | 7% | 4 | | Mar 2026 | Netball shoe brands | 4.1M | 7% | 4 | | Apr 2026 | Netball shoe brands | 3.4M | 6.8% | 4 | | May 2026 | Netball shoe brands | 3.4M | 6.3% | 4 | | Jun 2026 | Netball shoe brands | 3.4M | 6.3% | 4 | | Jul 2026 | Netball shoe brands | 3.4M | 6.3% | 4 | | Aug 2026 | Netball shoe brands | 3.4M | 6.1% | 4 | | Sep 2026 | Netball shoe brands | — | — | — | | Oct 2025 | Sports bag brands | 4.1M | 8.4% | 4 | | Nov 2025 | Sports bag brands | 5M | 7.2% | 4 | | Dec 2025 | Sports bag brands | 5M | 8.7% | 4 | | Jan 2026 | Sports bag brands | 4.1M | 7.7% | 4 | | Feb 2026 | Sports bag brands | 3.4M | 7% | 4 | | Mar 2026 | Sports bag brands | 4.1M | 7% | 4 | | Apr 2026 | Sports bag brands | 3.4M | 6.8% | 4 | | May 2026 | Sports bag brands | 3.4M | 5.8% | 4 | | Jun 2026 | Sports bag brands | 3.4M | 6.5% | 4 | | Jul 2026 | Sports bag brands | 3.4M | 6.5% | 4 | | Aug 2026 | Sports bag brands | 3.4M | 6.3% | 4 | | Sep 2026 | Sports bag brands | — | — | — | | Oct 2025 | Gym clothing brands | 4.1M | 9.5% | 3 | | Nov 2025 | Gym clothing brands | 5M | 7.5% | 4 | | Dec 2025 | Gym clothing brands | 5M | 8.8% | 4 | | Jan 2026 | Gym clothing brands | 4.1M | 8.5% | 4 | | Feb 2026 | Gym clothing brands | 3.4M | 8.5% | 4 | | Mar 2026 | Gym clothing brands | 4.1M | 9% | 4 | | Apr 2026 | Gym clothing brands | 3.4M | 8.3% | 4 | | May 2026 | Gym clothing brands | 3.4M | 8.5% | 4 | | Jun 2026 | Gym clothing brands | 3.4M | 8.4% | 4 | | Jul 2026 | Gym clothing brands | 3.4M | 8.5% | 4 | | Aug 2026 | Gym clothing brands | 3.4M | 8.5% | 4 | | Sep 2026 | Gym clothing brands | — | — | — | ## How is Under Armour measured? Brandwave collects information about searches that people make online using Under Armour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “under armour” ## Which basketball shoe brands compete with Under Armour? - [Adidas](/demand/global-en/brands/adidas): Head-to-head: /demand/global-en/compare/adidas-vs-under-armour - [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/nike-vs-under-armour - [New Balance](/demand/global-en/brands/new-balance): Head-to-head: /demand/global-en/compare/new-balance-vs-under-armour - [Puma](/demand/global-en/brands/puma): Head-to-head: /demand/global-en/compare/puma-vs-under-armour ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Under Armour: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/under-armour This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.