---
title: "Uncle Ben's: search popularity and Share of Search worldwide"
description: "Uncle Ben's is rice brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/uncle-bens"
publisher: "Brandwave"
---

# Uncle Ben's: search popularity and Share of Search worldwide

Uncle Ben's is rice brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Uncle Ben's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among rice brands**: 40.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rice brands | 1 | 40.7% | 60.5K |

- [Rice brands](/demand/global-en/categories/rice-brands)

## How has branded search demand for Uncle Ben's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Uncle Ben's worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Uncle Ben's’ estimated Share of Search among rice brands worldwide decreased from 46.1% to 40.7%.

## How did search popularity change for rice brands worldwide in August 2026?

- In August 2026, Lundberg gained estimated Share of Search among rice brands worldwide, from 10.1% to 18.2%.
- In August 2026, SunRice lost estimated Share of Search among rice brands worldwide, from 27.6% to 22.3%.
- In August 2026, Nishiki lost estimated Share of Search among rice brands worldwide, from 10.1% to 8.1%.
- In August 2026, Uncle Ben's lost estimated Share of Search among rice brands worldwide, from 41.3% to 40.7%.
- Tilda’s estimated Share of Search among rice brands worldwide has lost ground for 3 months in a row, from 12.3% to 10% in August 2026.
- Estimated monthly branded searches for Daawat worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rice brands | 60.5K | 46.1% | 1 |
| Nov 2025 | Rice brands | 49.5K | 41.2% | 1 |
| Dec 2025 | Rice brands | 49.5K | 44.4% | 1 |
| Jan 2026 | Rice brands | 60.5K | 45.2% | 1 |
| Feb 2026 | Rice brands | 49.5K | 42.3% | 1 |
| Mar 2026 | Rice brands | 60.5K | 46% | 1 |
| Apr 2026 | Rice brands | 60.5K | 45.3% | 1 |
| May 2026 | Rice brands | 49.5K | 41.2% | 1 |
| Jun 2026 | Rice brands | 49.5K | 43.6% | 1 |
| Jul 2026 | Rice brands | 49.5K | 41.3% | 1 |
| Aug 2026 | Rice brands | 60.5K | 40.7% | 1 |
| Sep 2026 | Rice brands | — | — | — |

## How is Uncle Ben's measured?

Brandwave collects information about searches that people make online using Uncle Ben's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “uncle bens rice”

## Which rice brands compete with Uncle Ben's?

- [SunRice](/demand/global-en/brands/sunrice): Head-to-head: /demand/global-en/compare/sunrice-vs-uncle-bens
- [Lundberg](/demand/global-en/brands/lundberg): Head-to-head: /demand/global-en/compare/lundberg-vs-uncle-bens
- [Tilda](/demand/global-en/brands/tilda): Head-to-head: /demand/global-en/compare/tilda-vs-uncle-bens
- [Nishiki](/demand/global-en/brands/nishiki): Head-to-head: /demand/global-en/compare/nishiki-vs-uncle-bens
- [Daawat](/demand/global-en/brands/daawat): Head-to-head: /demand/global-en/compare/daawat-vs-uncle-bens

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Uncle Ben's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/uncle-bens

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/uncle-bens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.