--- title: "Umbra: search popularity and Share of Search worldwide" description: "Umbra is homeware brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/umbra" publisher: "Brandwave" --- # Umbra: search popularity and Share of Search worldwide Umbra is homeware brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Umbra - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among soap dispenser brands**: 15.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Soap dispenser brands | 3 | 15.9% | 135K | | Bathroom accessory brands | 3 | 24.5% | 135K | | Towel rail brands | 2 | 31.9% | 135K | - [Soap dispenser brands](/demand/global-en/categories/soap-dispenser-brands) - [Bathroom accessory brands](/demand/global-en/categories/bathroom-accessory-brands) - [Towel rail brands](/demand/global-en/categories/towel-rail-brands) ## How has branded search demand for Umbra changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Umbra worldwide fell from 165K to 135K. - Across the 11 months ending August 2026, Umbra’s estimated Share of Search among soap dispenser brands worldwide decreased from 19.3% to 15.9%. - Across the 11 months ending August 2026, Umbra’s estimated Share of Search among soap dispenser brands worldwide peaked at 71.2% in May 2026 and was lowest at 14.1% in January 2026. - Across the 11 months ending August 2026, Umbra fell from 2nd to 3rd among soap dispenser brands worldwide. - Across the 11 months ending August 2026, Umbra’s estimated Share of Search among bathroom accessory brands worldwide decreased from 30.5% to 24.5%. - Across the 11 months ending August 2026, Umbra’s estimated Share of Search among bathroom accessory brands worldwide peaked at 79.3% in May 2026 and was lowest at 23.1% in July 2026. - Across the 11 months ending August 2026, Umbra fell from 1st to 3rd among bathroom accessory brands worldwide. - Across the 11 months ending August 2026, Umbra’s estimated Share of Search among towel rail brands worldwide decreased from 40.1% to 31.9%. - Across the 11 months ending August 2026, Umbra’s estimated Share of Search among towel rail brands worldwide peaked at 83.9% in May 2026 and was lowest at 29.6% in July 2026. - Across the 11 months ending August 2026, Umbra fell from 1st to 2nd among towel rail brands worldwide. ## How did search popularity change for soap dispenser brands worldwide in August 2026? - In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among soap dispenser brands worldwide, at 15.9%. - In August 2026, Umbra overtook Yamazaki to rank 3rd among soap dispenser brands worldwide, at 15.9%. - In August 2026, Command gained estimated Share of Search among soap dispenser brands worldwide, from 42% to 43.4%. - In August 2026, Yamazaki lost estimated Share of Search among soap dispenser brands worldwide, from 18.8% to 15.9%. - Simplehuman’s estimated Share of Search among soap dispenser brands worldwide has gained ground for 3 months in a row, from 2.9% to 8.7% in August 2026. ## How did search popularity change for bathroom accessory brands worldwide in August 2026? - In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among bathroom accessory brands worldwide, at 24.5%. - In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among bathroom accessory brands worldwide, at 24.5%. - In August 2026, Umbra overtook Yamazaki to rank 3rd among bathroom accessory brands worldwide, at 24.5%. - In August 2026, Yamazaki lost estimated Share of Search among bathroom accessory brands worldwide, from 28.4% to 24.5%. - InterDesign’s estimated Share of Search among bathroom accessory brands worldwide has gained ground for 3 months in a row, from 0.35% to 1.2% in August 2026. - In August 2026, Croydex fell from 5th to 6th among bathroom accessory brands worldwide. ## How did search popularity change for towel rail brands worldwide in August 2026? - In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among towel rail brands worldwide, at 31.9%. - In August 2026, Umbra overtook Yamazaki to rank 2nd among towel rail brands worldwide, at 31.9%. - In August 2026, Yamazaki lost estimated Share of Search among towel rail brands worldwide, from 36.4% to 31.9%. - InterDesign’s estimated Share of Search among towel rail brands worldwide has gained ground for 3 months in a row, from 0.37% to 1.6% in August 2026. - In August 2026, Household Essentials rose from 5th to 4th among towel rail brands worldwide. - In August 2026, Croydex fell from 4th to 6th among towel rail brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Soap dispenser brands | 165K | 19.3% | 2 | | Nov 2025 | Soap dispenser brands | 165K | 17.9% | 3 | | Dec 2025 | Soap dispenser brands | 135K | 14.9% | 4 | | Jan 2026 | Soap dispenser brands | 135K | 14.1% | 3 | | Feb 2026 | Soap dispenser brands | 135K | 17.6% | 3 | | Mar 2026 | Soap dispenser brands | 135K | 16.2% | 3 | | Apr 2026 | Soap dispenser brands | 135K | 15.6% | 4 | | May 2026 | Soap dispenser brands | 1.5M | 71.2% | 1 | | Jun 2026 | Soap dispenser brands | 135K | 18.5% | 2 | | Jul 2026 | Soap dispenser brands | 110K | 15.3% | 4 | | Aug 2026 | Soap dispenser brands | 135K | 15.9% | 3 | | Sep 2026 | Soap dispenser brands | — | — | — | | Oct 2025 | Bathroom accessory brands | 165K | 30.5% | 1 | | Nov 2025 | Bathroom accessory brands | 165K | 26.6% | 2 | | Dec 2025 | Bathroom accessory brands | 135K | 23.7% | 3 | | Jan 2026 | Bathroom accessory brands | 135K | 24.1% | 2 | | Feb 2026 | Bathroom accessory brands | 135K | 25.6% | 2 | | Mar 2026 | Bathroom accessory brands | 135K | 24.4% | 3 | | Apr 2026 | Bathroom accessory brands | 135K | 24.2% | 3 | | May 2026 | Bathroom accessory brands | 1.5M | 79.3% | 1 | | Jun 2026 | Bathroom accessory brands | 135K | 28% | 1 | | Jul 2026 | Bathroom accessory brands | 110K | 23.1% | 4 | | Aug 2026 | Bathroom accessory brands | 135K | 24.5% | 3 | | Sep 2026 | Bathroom accessory brands | — | — | — | | Oct 2025 | Towel rail brands | 165K | 40.1% | 1 | | Nov 2025 | Towel rail brands | 165K | 35.7% | 1 | | Dec 2025 | Towel rail brands | 135K | 32.8% | 2 | | Jan 2026 | Towel rail brands | 135K | 33.6% | 1 | | Feb 2026 | Towel rail brands | 135K | 34% | 1 | | Mar 2026 | Towel rail brands | 135K | 31.8% | 2 | | Apr 2026 | Towel rail brands | 135K | 31.5% | 2 | | May 2026 | Towel rail brands | 1.5M | 83.9% | 1 | | Jun 2026 | Towel rail brands | 135K | 35.7% | 1 | | Jul 2026 | Towel rail brands | 110K | 29.6% | 3 | | Aug 2026 | Towel rail brands | 135K | 31.9% | 2 | | Sep 2026 | Towel rail brands | — | — | — | ## How is Umbra measured? Brandwave collects information about searches that people make online using Umbra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “umbra” ## Which soap dispenser brands compete with Umbra? - [Command](/demand/global-en/brands/command): Head-to-head: /demand/global-en/compare/command-vs-umbra - [Joseph Joseph](/demand/global-en/brands/joseph-joseph): Head-to-head: /demand/global-en/compare/joseph-joseph-vs-umbra - [Yamazaki](/demand/global-en/brands/yamazaki): Head-to-head: /demand/global-en/compare/umbra-vs-yamazaki - [Simplehuman](/demand/global-en/brands/simplehuman): Head-to-head: /demand/global-en/compare/simplehuman-vs-umbra - [Oxo](/demand/global-en/brands/oxo): Head-to-head: /demand/global-en/compare/oxo-vs-umbra ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Umbra: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/umbra This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/umbra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.