--- title: "Umami: search popularity and Share of Search worldwide" description: "Umami is a web analytics tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/umami" publisher: "Brandwave" --- # Umami: search popularity and Share of Search worldwide Umami is a web analytics tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Umami - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among website analytics platforms**: 0.34% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Website analytics platforms | 5 | 0.34% | 8.1K | | Privacy analytics platforms | 3 | 17.7% | 8.1K | - [Website analytics platforms](/demand/global-en/categories/website-analytics-platforms) - [Privacy analytics platforms](/demand/global-en/categories/privacy-analytics-platforms) ## How has branded search demand for Umami changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Umami worldwide rose from 5.4K to 8.1K. - Across the 11 months ending August 2026, Umami’s estimated Share of Search among website analytics platforms worldwide held steady, from 0.28% to 0.34%. - Across the 11 months ending August 2026, Umami’s estimated Share of Search among privacy analytics platforms worldwide increased from 9.1% to 17.7%. - Across the 11 months ending August 2026, Umami’s estimated Share of Search among privacy analytics platforms worldwide peaked at 19.9% in July 2026 and was lowest at 9.1% in November 2025. ## How did search popularity change for website analytics platforms worldwide in August 2026? - In August 2026, Google Analytics gained estimated Share of Search among website analytics platforms worldwide, from 94.5% to 95.1%. - Estimated monthly branded searches for Umami worldwide rose 50% over 11 measured months, from 5.4K to 8.1K in August 2026. - Estimated monthly branded searches for Matomo worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026. ## How did search popularity change for privacy analytics platforms worldwide in August 2026? - In August 2026, Matomo gained estimated Share of Search among privacy analytics platforms worldwide, from 54.4% to 59.3%. - In August 2026, Plausible lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%. - In August 2026, Umami lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%. - In August 2026, Simple Analytics lost estimated Share of Search among privacy analytics platforms worldwide, from 4.8% to 4.2%. - Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Website analytics platforms | 5.4K | 0.28% | 5 | | Nov 2025 | Website analytics platforms | 5.4K | 0.28% | 5 | | Dec 2025 | Website analytics platforms | 6.6K | 0.34% | 5 | | Jan 2026 | Website analytics platforms | 6.6K | 0.34% | 5 | | Feb 2026 | Website analytics platforms | 6.6K | 0.34% | 5 | | Mar 2026 | Website analytics platforms | 8.1K | 0.34% | 5 | | Apr 2026 | Website analytics platforms | 8.1K | 0.34% | 5 | | May 2026 | Website analytics platforms | 8.1K | 0.28% | 5 | | Jun 2026 | Website analytics platforms | 8.1K | 0.34% | 5 | | Jul 2026 | Website analytics platforms | 9.9K | 0.42% | 5 | | Aug 2026 | Website analytics platforms | 8.1K | 0.34% | 5 | | Sep 2026 | Website analytics platforms | — | — | — | | Oct 2025 | Privacy analytics platforms | 5.4K | 9.1% | 3 | | Nov 2025 | Privacy analytics platforms | 5.4K | 9.1% | 3 | | Dec 2025 | Privacy analytics platforms | 6.6K | 13.1% | 3 | | Jan 2026 | Privacy analytics platforms | 6.6K | 10.9% | 3 | | Feb 2026 | Privacy analytics platforms | 6.6K | 14.3% | 3 | | Mar 2026 | Privacy analytics platforms | 8.1K | 16.4% | 3 | | Apr 2026 | Privacy analytics platforms | 8.1K | 16.2% | 3 | | May 2026 | Privacy analytics platforms | 8.1K | 17.7% | 3 | | Jun 2026 | Privacy analytics platforms | 8.1K | 12% | 3 | | Jul 2026 | Privacy analytics platforms | 9.9K | 19.9% | 3 | | Aug 2026 | Privacy analytics platforms | 8.1K | 17.7% | 3 | | Sep 2026 | Privacy analytics platforms | — | — | — | ## How is Umami measured? Brandwave collects information about searches that people make online using Umami’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “umami analytics” ## Which website analytics platforms compete with Umami? - [Google Analytics](/demand/global-en/brands/google-analytics): Head-to-head: /demand/global-en/compare/google-analytics-vs-umami - [Fathom](/demand/global-en/brands/fathom): Head-to-head: /demand/global-en/compare/fathom-vs-umami - [Matomo](/demand/global-en/brands/matomo): Head-to-head: /demand/global-en/compare/matomo-vs-umami - [Plausible](/demand/global-en/brands/plausible): Head-to-head: /demand/global-en/compare/plausible-vs-umami ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Umami: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/umami This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/umami. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.