--- title: "How popular is Ultra Pro? Searches and AI answers worldwide" description: "Ultra Pro makes card sleeves, binders and collectible storage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ultra-pro" publisher: "Brandwave" --- # How popular is Ultra Pro? Searches and AI answers worldwide Ultra Pro makes card sleeves, binders and collectible storage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ultra Pro - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among trading card accessory brands**: 17.8% ## Where does Ultra Pro compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Trading card accessory brands | 2 | 17.8% | 38.5K | - [Trading card accessory brands](/demand/global-en/categories/trading-card-accessory-brands) ## Top trading card accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ultra Pro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ultra Pro is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dragon Shield | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Ultimate Guard | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ultra Pro | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | BCW | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | KMC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Gamegenic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about trading card accessory brands - Asked ChatGPT "What are the best card sleeves for Pokémon cards?": 1. Dragon Shield, 2. KMC, 3. Ultra Pro, 4. Ultimate Guard - Asked ChatGPT "Which card sleeve brand is best for Magic: The Gathering?": 1. Dragon Shield, 2. Ultimate Guard, 3. Ultra Pro, 4. KMC - Asked ChatGPT "What's the best binder for storing trading cards?": 1. Ultimate Guard, 2. Ultra Pro - Searched Google, AI Overview "card sleeves": 1. BCW, 2. Dragon Shield, 3. Ultra Pro - Searched Google, AI Overview "card binder": named none of the brands we track Not named in any answer: Gamegenic. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Ultra Pro changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Ultra Pro worldwide fell from 45.9K to 38.5K. - Across the 12 months ending October 2026, Ultra Pro’s share of searches among trading card accessory brands worldwide decreased from 20.5% to 17.8%. - Across the 12 months ending October 2026, Ultra Pro’s share of searches among trading card accessory brands worldwide peaked at 20.5% in November 2025 and was lowest at 17.2% in July 2026. ## How did search popularity change for trading card accessory brands worldwide in October 2026? - In October 2026, Dragon Shield gained share of searches among trading card accessory brands worldwide, from 45.6% to 49.4%. - In October 2026, BCW lost share of searches among trading card accessory brands worldwide, from 5.2% to 4%. - In October 2026, Ultra Pro lost share of searches among trading card accessory brands worldwide, from 18.8% to 17.8%. - In October 2026, Gamegenic lost share of searches among trading card accessory brands worldwide, from 16.1% to 15.3%. - In October 2026, Ultimate Guard lost share of searches among trading card accessory brands worldwide, from 13.2% to 12.5%. - Estimated monthly branded searches for KMC worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Trading card accessory brands | 45.9K | 20.5% | 2 | | Dec 2025 | Trading card accessory brands | 37.5K | 18.2% | 2 | | Jan 2026 | Trading card accessory brands | 45.9K | 20.3% | 2 | | Feb 2026 | Trading card accessory brands | 37.5K | 20% | 2 | | Mar 2026 | Trading card accessory brands | 38.5K | 19.3% | 2 | | Apr 2026 | Trading card accessory brands | 38.5K | 18.1% | 3 | | May 2026 | Trading card accessory brands | 38.5K | 17.5% | 2 | | Jun 2026 | Trading card accessory brands | 37.5K | 19% | 2 | | Jul 2026 | Trading card accessory brands | 37.5K | 17.2% | 2 | | Aug 2026 | Trading card accessory brands | 45.9K | 18.3% | 3 | | Sep 2026 | Trading card accessory brands | 38.5K | 18.8% | 2 | | Oct 2026 | Trading card accessory brands | 38.5K | 17.8% | 2 | ## How are Ultra Pro’s branded searches counted? Brandwave collects information about searches that people make online using Ultra Pro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ultra pro” - “ultra pro sleeves” ## Which trading card accessory brands compete with Ultra Pro? - [Dragon Shield](/demand/global-en/brands/dragon-shield): Head-to-head: /demand/global-en/compare/dragon-shield-vs-ultra-pro - [Gamegenic](/demand/global-en/brands/gamegenic): Head-to-head: /demand/global-en/compare/gamegenic-vs-ultra-pro - [Ultimate Guard](/demand/global-en/brands/ultimate-guard): Head-to-head: /demand/global-en/compare/ultimate-guard-vs-ultra-pro - [BCW](/demand/global-en/brands/bcw-supplies): Head-to-head: /demand/global-en/compare/bcw-supplies-vs-ultra-pro - [KMC](/demand/global-en/brands/kmc-card-barrier): Head-to-head: /demand/global-en/compare/kmc-card-barrier-vs-ultra-pro ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Ultra Pro? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/ultra-pro This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ultra-pro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.