--- title: "How popular is Ulta Lab Tests? Searches and AI answers worldwide" description: "Ulta Lab Tests sells lab tests online that people take at a local lab. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ulta-lab-tests" publisher: "Brandwave" --- # How popular is Ulta Lab Tests? Searches and AI answers worldwide Ulta Lab Tests sells lab tests online that people take at a local lab. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ulta Lab Tests - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among online blood testing services**: 2.2% ## Where does Ulta Lab Tests compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online blood testing services | 9 | 2.2% | 8.1K | - [Online blood testing services](/demand/global-en/categories/online-blood-test-services) ## Top online blood testing services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ulta Lab Tests was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ulta Lab Tests is the joint fourth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Labcorp | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Function Health | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | SiPhox Health | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Quest Diagnostics | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Ulta Lab Tests | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Superpower | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Everlywell | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | LetsGetChecked | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Medichecks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marek Health | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thriva | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | InsideTracker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online blood testing services - Asked ChatGPT "Which online blood test service should I use?": 1. Labcorp, 2. Function Health - Asked ChatGPT "What are the best services for ordering your own blood tests?": 1. Labcorp, 2. Ulta Lab Tests, 3. Function Health, 4. Quest Diagnostics - Asked ChatGPT "What's the best at-home blood test for checking my overall health?": 1. SiPhox Health, 2. Superpower, 3. LetsGetChecked - Searched Google, AI Overview "at home blood test": 1. Labcorp, 2. Everlywell - Searched Google, AI Overview "order blood test online": 1. Labcorp, 2. Quest Diagnostics Not named in any answer: Medichecks, Marek Health, Thriva and InsideTracker. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Ulta Lab Tests changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Ulta Lab Tests worldwide rose from 5.4K to 8.1K. - Across the 12 months ending October 2026, Ulta Lab Tests’ share of searches among online blood testing services worldwide increased from 1.4% to 2.2%. - Across the 12 months ending October 2026, Ulta Lab Tests’ share of searches among online blood testing services worldwide peaked at 2.7% in July 2026 and was lowest at 1.4% in November 2025. - Across the 12 months ending October 2026, Ulta Lab Tests rose from 10th to 9th among online blood testing services worldwide. ## How did search popularity change for online blood testing services worldwide in October 2026? - In October 2026, Function Health gained share of searches among online blood testing services worldwide, from 49.4% to 55%. - In October 2026, Everlywell gained share of searches among online blood testing services worldwide, from 12.1% to 13.6%. - In October 2026, Medichecks lost share of searches among online blood testing services worldwide, from 12.1% to 9.1%. - In October 2026, Marek Health lost share of searches among online blood testing services worldwide, from 3.6% to 2.7%. - In October 2026, LetsGetChecked lost share of searches among online blood testing services worldwide, from 3% to 2.2%. - In October 2026, Thriva lost share of searches among online blood testing services worldwide, from 3% to 2.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Online blood testing services | 5.4K | 1.4% | 10 | | Dec 2025 | Online blood testing services | 6.6K | 1.7% | 10 | | Jan 2026 | Online blood testing services | 9.9K | 2.3% | 9 | | Feb 2026 | Online blood testing services | 9.9K | 2.7% | 7 | | Mar 2026 | Online blood testing services | 9.9K | 2.3% | 8 | | Apr 2026 | Online blood testing services | 9.9K | 2.5% | 8 | | May 2026 | Online blood testing services | 8.1K | 2.2% | 9 | | Jun 2026 | Online blood testing services | 9.9K | 2.7% | 8 | | Jul 2026 | Online blood testing services | 9.9K | 2.7% | 8 | | Aug 2026 | Online blood testing services | 8.1K | 2.1% | 9 | | Sep 2026 | Online blood testing services | 8.1K | 2.4% | 9 | | Oct 2026 | Online blood testing services | 8.1K | 2.2% | 9 | ## How are Ulta Lab Tests’ branded searches counted? Brandwave collects information about searches that people make online using Ulta Lab Tests’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ulta lab tests” ## Which online blood testing services compete with Ulta Lab Tests? - [Function Health](/demand/global-en/brands/function-health) - [Everlywell](/demand/global-en/brands/everlywell) - [Medichecks](/demand/global-en/brands/medichecks) - [Labcorp](/demand/global-en/brands/labcorp) - [Marek Health](/demand/global-en/brands/marek-health) - [Quest Diagnostics](/demand/global-en/brands/quest-diagnostics): Head-to-head: /demand/global-en/compare/quest-diagnostics-vs-ulta-lab-tests - [LetsGetChecked](/demand/global-en/brands/letsgetchecked): Head-to-head: /demand/global-en/compare/letsgetchecked-vs-ulta-lab-tests - [Thriva](/demand/global-en/brands/thriva): Head-to-head: /demand/global-en/compare/thriva-vs-ulta-lab-tests - [SiPhox Health](/demand/global-en/brands/siphox-health): Head-to-head: /demand/global-en/compare/siphox-health-vs-ulta-lab-tests - [InsideTracker](/demand/global-en/brands/insidetracker): Head-to-head: /demand/global-en/compare/insidetracker-vs-ulta-lab-tests - [Superpower](/demand/global-en/brands/superpower) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Ulta Lab Tests? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/ulta-lab-tests This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ulta-lab-tests. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.