---
title: "Ulta Beauty: search popularity worldwide"
description: "Ulta Beauty is a beauty retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ulta-beauty"
publisher: "Brandwave"
---

# Ulta Beauty: search popularity worldwide

Ulta Beauty is a beauty retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ulta Beauty
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among beauty retailers**: 14.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Beauty retailers | 3 | 14.5% | 4.1M |

- [Beauty retailers](/demand/global-en/categories/beauty-retailers)

## How has branded search demand for Ulta Beauty changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ulta Beauty worldwide held steady at 4.1M.
- Across the 11 months ending August 2026, Ulta Beauty’s estimated Share of Search among beauty retailers worldwide increased from 12.9% to 14.5%.
- Across the 11 months ending August 2026, Ulta Beauty’s estimated Share of Search among beauty retailers worldwide peaked at 16.2% in June 2026 and was lowest at 10.6% in November 2025.

## How did search popularity change for beauty retailers worldwide in August 2026?

- In August 2026, Sephora gained estimated Share of Search among beauty retailers worldwide, from 54% to 58.7%.
- In August 2026, Boots lost estimated Share of Search among beauty retailers worldwide, from 24.3% to 21.7%.
- In August 2026, Ulta Beauty lost estimated Share of Search among beauty retailers worldwide, from 16.2% to 14.5%.
- Estimated monthly branded searches for Cult Beauty worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
- Estimated monthly branded searches for MECCA worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Beauty retailers | 4.1M | 12.9% | 3 |
| Nov 2025 | Beauty retailers | 5M | 10.6% | 3 |
| Dec 2025 | Beauty retailers | 6.1M | 14.5% | 3 |
| Jan 2026 | Beauty retailers | 4.1M | 14.4% | 3 |
| Feb 2026 | Beauty retailers | 3.4M | 13.5% | 3 |
| Mar 2026 | Beauty retailers | 4.1M | 14.4% | 3 |
| Apr 2026 | Beauty retailers | 4.1M | 14.4% | 3 |
| May 2026 | Beauty retailers | 4.1M | 16.2% | 3 |
| Jun 2026 | Beauty retailers | 4.1M | 16.2% | 3 |
| Jul 2026 | Beauty retailers | 4.1M | 16.2% | 3 |
| Aug 2026 | Beauty retailers | 4.1M | 14.5% | 3 |
| Sep 2026 | Beauty retailers | — | — | — |

## How is Ulta Beauty measured?

Brandwave collects information about searches that people make online using Ulta Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ulta beauty”

## Which beauty retailers compete with Ulta Beauty?

- [Sephora](/demand/global-en/brands/sephora): Head-to-head: /demand/global-en/compare/sephora-vs-ulta-beauty
- [Boots](/demand/global-en/brands/boots): Head-to-head: /demand/global-en/compare/boots-vs-ulta-beauty
- [MECCA](/demand/global-en/brands/mecca): Head-to-head: /demand/global-en/compare/mecca-vs-ulta-beauty
- [Cult Beauty](/demand/global-en/brands/cult-beauty): Head-to-head: /demand/global-en/compare/cult-beauty-vs-ulta-beauty

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ulta Beauty: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ulta-beauty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ulta-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.