---
title: "UKG: search popularity and Share of Search worldwide"
description: "UKG is a workforce management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ukg"
publisher: "Brandwave"
---

# UKG: search popularity and Share of Search worldwide

UKG is a workforce management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: UKG
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among workforce management platforms**: 67.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Workforce management platforms | 1 | 67.8% | 450K |

- [Workforce management platforms](/demand/global-en/categories/workforce-management-platforms)

## How has branded search demand for UKG changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for UKG worldwide rose from 368K to 450K.
- Across the 11 months ending August 2026, UKG’s estimated Share of Search among workforce management platforms worldwide increased from 61% to 67.8%.
- Across the 11 months ending August 2026, UKG’s estimated Share of Search among workforce management platforms worldwide peaked at 67.8% in November 2025 and was lowest at 55.2% in June 2026.

## How did search popularity change for workforce management platforms worldwide in August 2026?

- In August 2026, UKG gained estimated Share of Search among workforce management platforms worldwide, from 62.3% to 67.8%.
- In August 2026, When I Work lost estimated Share of Search among workforce management platforms worldwide, from 26% to 20.9%.
- In August 2026, Sling lost estimated Share of Search among workforce management platforms worldwide, from 7% to 6.3%.
- Deputy’s estimated Share of Search among workforce management platforms worldwide has lost ground for 3 months in a row, from 4.5% to 0.09% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Workforce management platforms | 368K | 61% | 1 |
| Nov 2025 | Workforce management platforms | 450K | 67.8% | 1 |
| Dec 2025 | Workforce management platforms | 368K | 64% | 1 |
| Jan 2026 | Workforce management platforms | 450K | 67.7% | 1 |
| Feb 2026 | Workforce management platforms | 368K | 65.4% | 1 |
| Mar 2026 | Workforce management platforms | 450K | 67.6% | 1 |
| Apr 2026 | Workforce management platforms | 450K | 67.7% | 1 |
| May 2026 | Workforce management platforms | 368K | 59.4% | 1 |
| Jun 2026 | Workforce management platforms | 368K | 55.2% | 1 |
| Jul 2026 | Workforce management platforms | 368K | 62.3% | 1 |
| Aug 2026 | Workforce management platforms | 450K | 67.8% | 1 |
| Sep 2026 | Workforce management platforms | — | — | — |

## How is UKG measured?

Brandwave collects information about searches that people make online using UKG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ukg”

## Which workforce management platforms compete with UKG?

- [When I Work](/demand/global-en/brands/when-i-work): Head-to-head: /demand/global-en/compare/ukg-vs-when-i-work
- [Sling](/demand/global-en/brands/sling-scheduling): Head-to-head: /demand/global-en/compare/sling-scheduling-vs-ukg
- [Planday](/demand/global-en/brands/planday): Head-to-head: /demand/global-en/compare/planday-vs-ukg
- [Deputy](/demand/global-en/brands/deputy): Head-to-head: /demand/global-en/compare/deputy-vs-ukg

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "UKG: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ukg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ukg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.