---
title: "Ugly Stik: search popularity worldwide"
description: "Ugly Stik makes fishing rods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ugly-stik"
publisher: "Brandwave"
---

# Ugly Stik: search popularity worldwide

Ugly Stik makes fishing rods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ugly Stik
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among fishing tackle brands**: 6.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fishing tackle brands | 7 | 6.2% | 49.5K |
| Fishing rod brands | 5 | 11.2% | 49.5K |

- [Fishing tackle brands](/demand/global-en/categories/fishing-tackle-brands)
- [Fishing rod brands](/demand/global-en/categories/fishing-rod-brands)

## Top fishing tackle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ugly Stik appeared in all four answers. Ugly Stik is the fifth most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Shimano Fishing | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Daiwa | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Penn | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Berkley | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Ugly Stik | 5th | 3 of 3 | 1 of 1 | 4 of 4 |
| Abu Garcia | 6th | 1 of 3 | 1 of 1 | 2 of 4 |
| Rapala | 7th | 1 of 3 | 1 of 1 | 2 of 4 |
| Okuma | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| Black Magic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about fishing tackle brands

- Asked ChatGPT "Which fishing tackle brand should I buy?": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Ugly Stik
- Asked ChatGPT "What are the best fishing tackle brands?": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Ugly Stik, 5. Berkley, 6. Rapala, 7. Abu Garcia, 8. Okuma
- Asked ChatGPT "What's the best fishing tackle brand for freshwater fishing?": 1. Shimano Fishing, 2. Daiwa, 3. Berkley, 4. Ugly Stik
- Searched Google, AI Overview "fishing tackle brands": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Abu Garcia, 5. Berkley, 6. Ugly Stik, 7. Rapala

Not named in any answer: Black Magic.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Ugly Stik changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Ugly Stik worldwide rose from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Ugly Stik’s share of searches among fishing tackle brands worldwide increased from 4.7% to 6.2%.
- Across the 12 months ending September 2026, Ugly Stik’s share of searches among fishing tackle brands worldwide peaked at 9.9% in June 2026 and was lowest at 4% in November 2025.
- Across the 12 months ending September 2026, Ugly Stik’s share of searches among fishing rod brands worldwide increased from 9.5% to 11.2%.
- Across the 12 months ending September 2026, Ugly Stik’s share of searches among fishing rod brands worldwide peaked at 16.8% in April 2026 and was lowest at 8.1% in January 2026.

## How did search popularity change for fishing tackle brands worldwide in September 2026?

- In September 2026, Abu Garcia overtook Shimano Fishing to rank 3rd among fishing tackle brands worldwide, with 9.3% of the searches.
- In September 2026, Okuma overtook Rapala and Ugly Stik to rank 5th among fishing tackle brands worldwide, with 7.6% of the searches.
- In September 2026, Black Magic gained share of searches among fishing tackle brands worldwide, from 35.2% to 37.7%.
- In September 2026, Daiwa gained share of searches among fishing tackle brands worldwide, from 15.8% to 16.9%.
- In September 2026, Ugly Stik lost share of searches among fishing tackle brands worldwide, from 8.6% to 6.2%.
- In September 2026, Rapala lost share of searches among fishing tackle brands worldwide, from 8.6% to 7.6%.

## How did search popularity change for fishing rod brands worldwide in September 2026?

- In September 2026, Okuma overtook Ugly Stik to rank 4th among fishing rod brands worldwide, with 13.7% of the searches.
- In September 2026, Abu Garcia overtook Shimano Fishing to rank 2nd among fishing rod brands worldwide, with 16.8% of the searches.
- In September 2026, Daiwa gained share of searches among fishing rod brands worldwide, from 27.6% to 30.6%.
- In September 2026, Ugly Stik lost share of searches among fishing rod brands worldwide, from 15.2% to 11.2%.
- In September 2026, Shimano Fishing lost share of searches among fishing rod brands worldwide, from 16.9% to 16.3%.
- In September 2026, St. Croix lost share of searches among fishing rod brands worldwide, from 6.8% to 6.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fishing tackle brands | 40.5K | 4.7% | 7 |
| Nov 2025 | Fishing tackle brands | 33.1K | 4% | 8 |
| Dec 2025 | Fishing tackle brands | 40.5K | 5.2% | 7 |
| Jan 2026 | Fishing tackle brands | 33.1K | 4.4% | 8 |
| Feb 2026 | Fishing tackle brands | 33.1K | 4.5% | 7 |
| Mar 2026 | Fishing tackle brands | 49.5K | 6.2% | 7 |
| Apr 2026 | Fishing tackle brands | 90.5K | 9.7% | 4 |
| May 2026 | Fishing tackle brands | 90.5K | 9.8% | 4 |
| Jun 2026 | Fishing tackle brands | 90.5K | 9.9% | 4 |
| Jul 2026 | Fishing tackle brands | 74K | 8.5% | 6 |
| Aug 2026 | Fishing tackle brands | 74K | 8.6% | 6 |
| Sep 2026 | Fishing tackle brands | 49.5K | 6.2% | 7 |
| Oct 2025 | Fishing rod brands | 40.5K | 9.5% | 5 |
| Nov 2025 | Fishing rod brands | 33.1K | 8.1% | 5 |
| Dec 2025 | Fishing rod brands | 40.5K | 9.5% | 5 |
| Jan 2026 | Fishing rod brands | 33.1K | 8.1% | 5 |
| Feb 2026 | Fishing rod brands | 33.1K | 8.4% | 5 |
| Mar 2026 | Fishing rod brands | 49.5K | 10.7% | 5 |
| Apr 2026 | Fishing rod brands | 90.5K | 16.8% | 3 |
| May 2026 | Fishing rod brands | 90.5K | 15.8% | 3 |
| Jun 2026 | Fishing rod brands | 90.5K | 16.2% | 3 |
| Jul 2026 | Fishing rod brands | 74K | 14.4% | 4 |
| Aug 2026 | Fishing rod brands | 74K | 15.2% | 4 |
| Sep 2026 | Fishing rod brands | 49.5K | 11.2% | 5 |

## How are Ugly Stik’s branded searches counted?

Brandwave collects information about searches that people make online using Ugly Stik’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ugly stik”

## Which fishing tackle brands compete with Ugly Stik?

- [Black Magic](/demand/global-en/brands/black-magic)
- [Daiwa](/demand/global-en/brands/daiwa)
- [Abu Garcia](/demand/global-en/brands/abu-garcia)
- [Shimano Fishing](/demand/global-en/brands/shimano-fishing): Head-to-head: /demand/global-en/compare/shimano-fishing-vs-ugly-stik
- [Okuma](/demand/global-en/brands/okuma): Head-to-head: /demand/global-en/compare/okuma-vs-ugly-stik
- [Rapala](/demand/global-en/brands/rapala): Head-to-head: /demand/global-en/compare/rapala-vs-ugly-stik
- [Penn](/demand/global-en/brands/penn): Head-to-head: /demand/global-en/compare/penn-vs-ugly-stik
- [Berkley](/demand/global-en/brands/berkley-fishing): Head-to-head: /demand/global-en/compare/berkley-fishing-vs-ugly-stik

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ugly Stik: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ugly-stik

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ugly-stik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.