---
title: "UGG: search popularity and Share of Search worldwide"
description: "UGG is a boot brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ugg"
publisher: "Brandwave"
---

# UGG: search popularity and Share of Search worldwide

UGG is a boot brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: UGG
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among boots**: 47.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Boots | 1 | 47.1% | 4.1M |

- [Boots](/demand/global-en/categories/boots)

## How has branded search demand for UGG changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for UGG worldwide fell from 9.1M to 4.1M.
- Across the 11 months ending August 2026, UGG’s estimated Share of Search among boots worldwide decreased from 53.3% to 47.1%.
- Across the 11 months ending August 2026, UGG’s estimated Share of Search among boots worldwide peaked at 59.5% in November 2025 and was lowest at 29.3% in April 2026.

## How did search popularity change for boots worldwide in August 2026?

- In August 2026, UGG gained estimated Share of Search among boots worldwide, from 37.1% to 47.1%.
- In August 2026, Timberland lost estimated Share of Search among boots worldwide, from 30.3% to 25.8%.
- In August 2026, Dr. Martens lost estimated Share of Search among boots worldwide, from 20.2% to 17.3%.
- In August 2026, Red Wing lost estimated Share of Search among boots worldwide, from 7.5% to 5.2%.
- Estimated monthly branded searches for Sorel worldwide fell 55.3% over 11 measured months, from 246K to 110K in August 2026.
- Estimated monthly branded searches for Blundstone worldwide fell 55.3% over 11 measured months, from 673K to 301K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Boots | 9.1M | 53.3% | 1 |
| Nov 2025 | Boots | 16.6M | 59.5% | 1 |
| Dec 2025 | Boots | 13.6M | 58.8% | 1 |
| Jan 2026 | Boots | 7.5M | 47.5% | 1 |
| Feb 2026 | Boots | 4.1M | 44.5% | 1 |
| Mar 2026 | Boots | 2.7M | 31.3% | 1 |
| Apr 2026 | Boots | 1.8M | 29.3% | 2 |
| May 2026 | Boots | 2.2M | 36.7% | 1 |
| Jun 2026 | Boots | 1.8M | 36.2% | 1 |
| Jul 2026 | Boots | 2.2M | 37.1% | 1 |
| Aug 2026 | Boots | 4.1M | 47.1% | 1 |
| Sep 2026 | Boots | — | — | — |

## How is UGG measured?

Brandwave collects information about searches that people make online using UGG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ugg”

## Which boots compete with UGG?

- [Timberland](/demand/global-en/brands/timberland): Head-to-head: /demand/global-en/compare/timberland-vs-ugg
- [Dr. Martens](/demand/global-en/brands/dr-martens): Head-to-head: /demand/global-en/compare/dr-martens-vs-ugg
- [Red Wing](/demand/global-en/brands/red-wing): Head-to-head: /demand/global-en/compare/red-wing-vs-ugg
- [Blundstone](/demand/global-en/brands/blundstone): Head-to-head: /demand/global-en/compare/blundstone-vs-ugg
- [Sorel](/demand/global-en/brands/sorel): Head-to-head: /demand/global-en/compare/sorel-vs-ugg

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "UGG: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ugg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ugg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.