---
title: "UCL: search popularity and Share of Search worldwide"
description: "A university in the United Kingdom with international student and research interest. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ucl"
publisher: "Brandwave"
---

# UCL: search popularity and Share of Search worldwide

A university in the United Kingdom with international student and research interest. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: UCL
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among globally sought UK universities**: 6.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Globally sought UK universities | 8 | 6.8% | 101K |

- [Globally sought UK universities](/demand/global-en/categories/globally-sought-uk-universities)

## How has branded search demand for UCL changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for UCL worldwide held steady at 101K.
- Across the 11 months ending August 2026, UCL’s estimated Share of Search among globally sought UK universities worldwide increased from 5.8% to 6.8%.
- Across the 11 months ending August 2026, UCL’s estimated Share of Search among globally sought UK universities worldwide peaked at 7.5% in April 2026 and was lowest at 5.5% in November 2025.

## How did search popularity change for globally sought UK universities worldwide in August 2026?

- In August 2026, University of Edinburgh gained estimated Share of Search among globally sought UK universities worldwide, from 18.6% to 20.3%.
- In August 2026, University of Cambridge gained estimated Share of Search among globally sought UK universities worldwide, from 10.2% to 11.1%.
- In August 2026, University of Warwick gained estimated Share of Search among globally sought UK universities worldwide, from 10.2% to 11.1%.
- In August 2026, University of Bristol gained estimated Share of Search among globally sought UK universities worldwide, from 6.9% to 7.4%.
- In August 2026, UCL gained estimated Share of Search among globally sought UK universities worldwide, from 6.3% to 6.8%.
- In August 2026, London School of Economics lost estimated Share of Search among globally sought UK universities worldwide, from 15.2% to 13.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Globally sought UK universities | 101K | 5.8% | 8 |
| Nov 2025 | Globally sought UK universities | 82.6K | 5.5% | 8 |
| Dec 2025 | Globally sought UK universities | 73.6K | 6% | 8 |
| Jan 2026 | Globally sought UK universities | 90K | 6.2% | 8 |
| Feb 2026 | Globally sought UK universities | 82.6K | 6.2% | 8 |
| Mar 2026 | Globally sought UK universities | 101K | 7.2% | 8 |
| Apr 2026 | Globally sought UK universities | 101K | 7.5% | 7 |
| May 2026 | Globally sought UK universities | 101K | 7.3% | 7 |
| Jun 2026 | Globally sought UK universities | 82.6K | 6% | 8 |
| Jul 2026 | Globally sought UK universities | 82.6K | 6.3% | 8 |
| Aug 2026 | Globally sought UK universities | 101K | 6.8% | 8 |
| Sep 2026 | Globally sought UK universities | — | — | — |

## How is UCL measured?

Brandwave collects information about searches that people make online using UCL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ucl london”
- “ucl university”
- “university college london”

## Which globally sought UK universities compete with UCL?

- [University of Edinburgh](/demand/global-en/brands/university-of-edinburgh)
- [University of Oxford](/demand/global-en/brands/university-of-oxford)
- [London School of Economics](/demand/global-en/brands/london-school-of-economics)
- [University of Manchester](/demand/global-en/brands/university-of-manchester)
- [University of Cambridge](/demand/global-en/brands/university-of-cambridge): Head-to-head: /demand/global-en/compare/ucl-vs-university-of-cambridge
- [University of Warwick](/demand/global-en/brands/university-of-warwick): Head-to-head: /demand/global-en/compare/ucl-vs-university-of-warwick
- [University of Bristol](/demand/global-en/brands/university-of-bristol): Head-to-head: /demand/global-en/compare/ucl-vs-university-of-bristol
- [Imperial College London](/demand/global-en/brands/imperial-college-london): Head-to-head: /demand/global-en/compare/imperial-college-london-vs-ucl
- [King's College London](/demand/global-en/brands/kings-college-london): Head-to-head: /demand/global-en/compare/kings-college-london-vs-ucl

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "UCL: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ucl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ucl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.