---
title: "uBlock Origin: search popularity worldwide"
description: "uBlock Origin is an ad blocker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ublock-origin"
publisher: "Brandwave"
---

# uBlock Origin: search popularity worldwide

uBlock Origin is an ad blocker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: uBlock Origin
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among ad blockers**: 25.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ad blockers | 2 | 25.3% | 550K |

- [Ad blockers](/demand/global-en/categories/ad-blockers)

## How has branded search demand for uBlock Origin changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for uBlock Origin worldwide fell from 673K to 550K.
- Across the 12 months ending September 2026, uBlock Origin’s estimated Share of Search among ad blockers worldwide increased from 24.5% to 25.3%.
- Across the 12 months ending September 2026, uBlock Origin’s estimated Share of Search among ad blockers worldwide peaked at 29.4% in June 2026 and was lowest at 24.4% in February 2026.

## How did search popularity change for ad blockers worldwide in September 2026?

- In September 2026, AdBlock gained estimated Share of Search among ad blockers worldwide, from 41.5% to 46%.
- In September 2026, Adblock Plus gained estimated Share of Search among ad blockers worldwide, from 5.6% to 6.2%.
- In September 2026, uBlock Origin lost estimated Share of Search among ad blockers worldwide, from 28% to 25.3%.
- In September 2026, AdGuard lost estimated Share of Search among ad blockers worldwide, from 22.8% to 20.7%.
- Estimated monthly branded searches for Ghostery worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ad blockers | 673K | 24.5% | 2 |
| Nov 2025 | Ad blockers | 673K | 25% | 2 |
| Dec 2025 | Ad blockers | 673K | 25% | 2 |
| Jan 2026 | Ad blockers | 673K | 25% | 2 |
| Feb 2026 | Ad blockers | 550K | 24.4% | 2 |
| Mar 2026 | Ad blockers | 673K | 27.3% | 2 |
| Apr 2026 | Ad blockers | 673K | 27.7% | 2 |
| May 2026 | Ad blockers | 673K | 29.3% | 2 |
| Jun 2026 | Ad blockers | 673K | 29.4% | 2 |
| Jul 2026 | Ad blockers | 673K | 29.4% | 2 |
| Aug 2026 | Ad blockers | 673K | 28% | 2 |
| Sep 2026 | Ad blockers | 550K | 25.3% | 2 |

## How is uBlock Origin measured?

Brandwave collects information about searches that people make online using uBlock Origin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ublock origin”

## Which ad blockers compete with uBlock Origin?

- [AdBlock](/demand/global-en/brands/adblock): Head-to-head: /demand/global-en/compare/adblock-vs-ublock-origin
- [AdGuard](/demand/global-en/brands/adguard): Head-to-head: /demand/global-en/compare/adguard-vs-ublock-origin
- [Adblock Plus](/demand/global-en/brands/adblock-plus): Head-to-head: /demand/global-en/compare/adblock-plus-vs-ublock-origin
- [Ghostery](/demand/global-en/brands/ghostery): Head-to-head: /demand/global-en/compare/ghostery-vs-ublock-origin

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "uBlock Origin: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ublock-origin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ublock-origin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.