--- title: "UAG: search popularity and Share of Search worldwide" description: "UAG is a phone case brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/uag" publisher: "Brandwave" --- # UAG: search popularity and Share of Search worldwide UAG is a phone case brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: UAG - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among tablet case brands**: 6.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tablet case brands | 3 | 6.2% | 135K | | Phone case brands | 4 | 10.6% | 135K | - [Tablet case brands](/demand/global-en/categories/tablet-case-brands) - [Phone case brands](/demand/global-en/categories/phone-case-brands) ## How has branded search demand for UAG changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for UAG worldwide fell from 165K to 135K. - Across the 11 months ending August 2026, UAG’s estimated Share of Search among tablet case brands worldwide peaked at 6.2% in August 2026 and was lowest at 4.8% in December 2025. - Across the 11 months ending August 2026, UAG’s estimated Share of Search among phone case brands worldwide peaked at 12.4% in February 2026 and was lowest at 8.8% in July 2026. ## How did search popularity change for tablet case brands worldwide in August 2026? - In August 2026, Logitech gained estimated Share of Search among tablet case brands worldwide, from 77.6% to 79.7%. - In August 2026, OtterBox lost estimated Share of Search among tablet case brands worldwide, from 16.1% to 13.7%. - UAG’s estimated Share of Search among tablet case brands worldwide has gained ground for 3 months in a row, from 5% to 6.2% in August 2026. - Estimated monthly branded searches for ESR worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026. - Estimated monthly branded searches for Fintie worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## How did search popularity change for phone case brands worldwide in August 2026? - In August 2026, UAG gained estimated Share of Search among phone case brands worldwide, from 8.8% to 10.6%. - In August 2026, Quad Lock lost estimated Share of Search among phone case brands worldwide, from 35.9% to 35.2%. - Estimated monthly branded searches for Case-Mate worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026. - Estimated monthly branded searches for OtterBox worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026. - Estimated monthly branded searches for Spigen worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tablet case brands | 165K | 5.9% | 3 | | Nov 2025 | Tablet case brands | 165K | 5.8% | 3 | | Dec 2025 | Tablet case brands | 135K | 4.8% | 3 | | Jan 2026 | Tablet case brands | 135K | 5% | 3 | | Feb 2026 | Tablet case brands | 135K | 5.9% | 3 | | Mar 2026 | Tablet case brands | 135K | 5.8% | 3 | | Apr 2026 | Tablet case brands | 110K | 5% | 3 | | May 2026 | Tablet case brands | 110K | 5% | 3 | | Jun 2026 | Tablet case brands | 110K | 5.1% | 3 | | Jul 2026 | Tablet case brands | 110K | 5.9% | 3 | | Aug 2026 | Tablet case brands | 135K | 6.2% | 3 | | Sep 2026 | Tablet case brands | — | — | — | | Oct 2025 | Phone case brands | 165K | 11% | 4 | | Nov 2025 | Phone case brands | 165K | 10.4% | 4 | | Dec 2025 | Phone case brands | 135K | 9.8% | 4 | | Jan 2026 | Phone case brands | 135K | 11% | 4 | | Feb 2026 | Phone case brands | 135K | 12.4% | 4 | | Mar 2026 | Phone case brands | 135K | 9.7% | 4 | | Apr 2026 | Phone case brands | 110K | 8.9% | 4 | | May 2026 | Phone case brands | 110K | 9.3% | 4 | | Jun 2026 | Phone case brands | 110K | 9.3% | 4 | | Jul 2026 | Phone case brands | 110K | 8.8% | 4 | | Aug 2026 | Phone case brands | 135K | 10.6% | 4 | | Sep 2026 | Phone case brands | — | — | — | ## How is UAG measured? Brandwave collects information about searches that people make online using UAG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “urban armor gear” ## Which tablet case brands compete with UAG? - [Logitech](/demand/global-en/brands/logitech): Head-to-head: /demand/global-en/compare/logitech-vs-uag - [OtterBox](/demand/global-en/brands/otterbox): Head-to-head: /demand/global-en/compare/otterbox-vs-uag - [ZUGU](/demand/global-en/brands/zugu): Head-to-head: /demand/global-en/compare/uag-vs-zugu - [Fintie](/demand/global-en/brands/fintie): Head-to-head: /demand/global-en/compare/fintie-vs-uag - [ESR](/demand/global-en/brands/esr): Head-to-head: /demand/global-en/compare/esr-vs-uag ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "UAG: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/uag This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/uag. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.