---
title: "U-Turn: search popularity and Share of Search worldwide"
description: "U-Turn is turntable maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/u-turn"
publisher: "Brandwave"
---

# U-Turn: search popularity and Share of Search worldwide

U-Turn is turntable maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: U-Turn
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among turntable brands**: 0.49%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Turntable brands | 6 | 0.49% | 5.4K |

- [Turntable brands](/demand/global-en/categories/turntable-brands)

## How has branded search demand for U-Turn changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for U-Turn worldwide rose from 4.4K to 5.4K.
- Across the 11 months ending August 2026, U-Turn’s estimated Share of Search among turntable brands worldwide held steady, from 0.33% to 0.49%.

## How did search popularity change for turntable brands worldwide in August 2026?

- In August 2026, Victrola gained estimated Share of Search among turntable brands worldwide, from 2.5% to 3%.
- In August 2026, Audio-Technica lost estimated Share of Search among turntable brands worldwide, from 26.3% to 25.7%.
- Estimated monthly branded searches for U-Turn worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
- Estimated monthly branded searches for Pro-Ject worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
- Estimated monthly branded searches for Rega worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Turntable brands | 4.4K | 0.33% | 6 |
| Nov 2025 | Turntable brands | 6.6K | 0.47% | 6 |
| Dec 2025 | Turntable brands | 8.1K | 0.57% | 6 |
| Jan 2026 | Turntable brands | 6.6K | 0.46% | 6 |
| Feb 2026 | Turntable brands | 5.4K | 0.42% | 6 |
| Mar 2026 | Turntable brands | 5.4K | 0.43% | 6 |
| Apr 2026 | Turntable brands | 5.4K | 0.44% | 6 |
| May 2026 | Turntable brands | 4.4K | 0.35% | 6 |
| Jun 2026 | Turntable brands | 4.4K | 0.4% | 6 |
| Jul 2026 | Turntable brands | 4.4K | 0.4% | 6 |
| Aug 2026 | Turntable brands | 5.4K | 0.49% | 6 |
| Sep 2026 | Turntable brands | — | — | — |

## How is U-Turn measured?

Brandwave collects information about searches that people make online using U-Turn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “u-turn turntable”

## Which turntable brands compete with U-Turn?

- [Pro-Ject](/demand/global-en/brands/pro-ject): Head-to-head: /demand/global-en/compare/pro-ject-vs-u-turn
- [Audio-Technica](/demand/global-en/brands/audio-technica): Head-to-head: /demand/global-en/compare/audio-technica-vs-u-turn
- [Rega](/demand/global-en/brands/rega): Head-to-head: /demand/global-en/compare/rega-vs-u-turn
- [Victrola](/demand/global-en/brands/victrola): Head-to-head: /demand/global-en/compare/u-turn-vs-victrola
- [Fluance](/demand/global-en/brands/fluance): Head-to-head: /demand/global-en/compare/fluance-vs-u-turn

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "U-Turn: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/u-turn

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/u-turn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.