--- title: "Tylenol: search popularity worldwide" description: "An acetaminophen pain and fever reliever. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tylenol" publisher: "Brandwave" --- # Tylenol: search popularity worldwide An acetaminophen pain and fever reliever. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tylenol - **Owned by**: Kenvue - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cold and flu brands**: 21.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cold and flu brands | 2 | 21.7% | 1M | - [Cold and flu brands](/demand/global-en/categories/cold-and-flu-brands) ## Top cold and flu brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tylenol was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tylenol is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mucinex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | DayQuil | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NyQuil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Sudafed | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tylenol | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Vicks | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Strepsils | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Difflam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coldrex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cold and flu brands - Asked ChatGPT "Which cold and flu brand should I buy?": 1. Vicks, 2. DayQuil, 3. Mucinex, 4. NyQuil - Asked ChatGPT "What are the best cold and flu brands?": 1. Mucinex, 2. DayQuil, 3. NyQuil, 4. Tylenol, 5. Sudafed - Asked ChatGPT "What's the best cold and flu brand for cold symptoms?": 1. Mucinex, 2. DayQuil, 3. NyQuil, 4. Tylenol, 5. Sudafed - Searched Google, AI Overview "best cold medicine": 1. Sudafed, 2. Mucinex, 3. Tylenol - Searched Google, AI Overview "sore throat relief": named none of the brands we track Not named in any answer: Strepsils, Difflam and Coldrex. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Tylenol changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tylenol worldwide fell from 1.5M to 1M. - Across the 12 months ending September 2026, Tylenol’s share of searches among cold and flu brands worldwide decreased from 28.9% to 21.7%. - Across the 12 months ending September 2026, Tylenol’s share of searches among cold and flu brands worldwide peaked at 28.9% in October 2025 and was lowest at 18.6% in December 2025. - Across the 12 months ending September 2026, Tylenol fell from 1st to 2nd among cold and flu brands worldwide. ## How did search popularity change for cold and flu brands worldwide in September 2026? - In September 2026, Mucinex gained share of searches among cold and flu brands worldwide, from 9.8% to 12%. - In September 2026, DayQuil gained share of searches among cold and flu brands worldwide, from 2.9% to 4.4%. - In September 2026, NyQuil gained share of searches among cold and flu brands worldwide, from 5.4% to 6.5%. - In September 2026, Coldrex gained share of searches among cold and flu brands worldwide, from 0.59% to 1.3%. - In September 2026, Tylenol lost share of searches among cold and flu brands worldwide, from 26.8% to 21.7%. - Vicks’ share of searches among cold and flu brands worldwide has lost ground for 3 months in a row, from 26.2% to 24.8% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cold and flu brands | 1.5M | 28.9% | 1 | | Nov 2025 | Cold and flu brands | 1.2M | 25.4% | 1 | | Dec 2025 | Cold and flu brands | 1M | 18.6% | 2 | | Jan 2026 | Cold and flu brands | 1.2M | 22.7% | 2 | | Feb 2026 | Cold and flu brands | 1M | 22.1% | 2 | | Mar 2026 | Cold and flu brands | 1M | 22.9% | 2 | | Apr 2026 | Cold and flu brands | 1M | 25.9% | 1 | | May 2026 | Cold and flu brands | 823K | 23.1% | 2 | | Jun 2026 | Cold and flu brands | 823K | 25% | 2 | | Jul 2026 | Cold and flu brands | 823K | 25% | 2 | | Aug 2026 | Cold and flu brands | 1M | 26.8% | 1 | | Sep 2026 | Cold and flu brands | 1M | 21.7% | 2 | ## How are Tylenol’s branded searches counted? Brandwave collects information about searches that people make online using Tylenol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tylenol” ## Which cold and flu brands compete with Tylenol? - [Vicks](/demand/global-en/brands/vicks): Head-to-head: /demand/global-en/compare/tylenol-vs-vicks - [Strepsils](/demand/global-en/brands/strepsils): Head-to-head: /demand/global-en/compare/strepsils-vs-tylenol - [Mucinex](/demand/global-en/brands/mucinex): Head-to-head: /demand/global-en/compare/mucinex-vs-tylenol - [Sudafed](/demand/global-en/brands/sudafed): Head-to-head: /demand/global-en/compare/sudafed-vs-tylenol - [NyQuil](/demand/global-en/brands/nyquil): Head-to-head: /demand/global-en/compare/nyquil-vs-tylenol - [DayQuil](/demand/global-en/brands/dayquil) - [Difflam](/demand/global-en/brands/difflam) - [Coldrex](/demand/global-en/brands/coldrex) ## Who owns Tylenol? Tylenol is owned by Kenvue. Brandwave does not track any other brands owned by Kenvue. - [Kenvue](/demand/global-en/companies/kenvue): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Tylenol? Tylenol is owned by Kenvue. Brandwave does not track any other brands owned by Kenvue. ## Cite this page Brandwave. "Tylenol: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tylenol This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tylenol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.