--- title: "Twirl: search popularity worldwide" description: "Twirl is a platform for ordering UGC videos from creators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/twirl-ugc" publisher: "Brandwave" --- # Twirl: search popularity worldwide Twirl is a platform for ordering UGC videos from creators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Twirl - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among UGC production platforms**: 0.67% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | UGC production platforms | 9 | 0.67% | 2.9K | - [UGC production platforms](/demand/global-en/categories/ugc-production-platforms) ## Top UGC production platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Twirl was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Twirl is the eighth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Billo | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Cohley | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Insense | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | JoinBrands | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Trend | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Influee | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Collabstr | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Twirl | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Social Cat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stack Influence | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | minisocial | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about UGC production platforms - Asked ChatGPT "Which UGC production platform should I use?": 1. Billo, 2. Collabstr - Asked ChatGPT "What are the best UGC production platforms?": 1. Billo, 2. Insense, 3. JoinBrands, 4. Collabstr, 5. Influee, 6. Cohley - Asked ChatGPT "What's the best UGC production platform for creator content?": 1. Billo, 2. Insense, 3. Trend, 4. Cohley - Searched Google, AI Overview "ugc platform": 1. Cohley, 2. Influee, 3. JoinBrands, 4. Trend, 5. Twirl, 6. Insense - Searched Google, AI Overview "ugc content platform": 1. Cohley, 2. Trend, 3. JoinBrands, 4. Insense, 5. Twirl Not named in any answer: Social Cat, Stack Influence and minisocial. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Twirl changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Twirl worldwide rose from 1.6K to 2.9K. - Across the 12 months ending September 2026, Twirl’s share of searches among UGC production platforms worldwide held steady, from 0.35% to 0.67%. ## How did search popularity change for UGC production platforms worldwide in September 2026? - In September 2026, Influee gained share of searches among UGC production platforms worldwide, from 67.5% to 69.9%. - In September 2026, Cohley lost share of searches among UGC production platforms worldwide, from 11.1% to 9.4%. - In September 2026, Collabstr lost share of searches among UGC production platforms worldwide, from 7.4% to 6.3%. - Estimated monthly branded searches for Insense worldwide rose 348.1% over 12 measured months, from 1.6K to 7K in September 2026. - Estimated monthly branded searches for Billo worldwide rose 115.1% over 12 measured months, from 2.3K to 5K in September 2026. - Estimated monthly branded searches for JoinBrands worldwide rose 101% over 12 measured months, from 12.5K to 25.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | UGC production platforms | 1.6K | 0.35% | 9 | | Nov 2025 | UGC production platforms | 1.3K | 0.29% | 11 | | Dec 2025 | UGC production platforms | 1.3K | 0.33% | 10 | | Jan 2026 | UGC production platforms | 2.4K | 0.48% | 9 | | Feb 2026 | UGC production platforms | 2.9K | 0.7% | 9 | | Mar 2026 | UGC production platforms | 2.9K | 0.7% | 9 | | Apr 2026 | UGC production platforms | 2.9K | 0.69% | 9 | | May 2026 | UGC production platforms | 2.4K | 0.58% | 9 | | Jun 2026 | UGC production platforms | 2.4K | 0.66% | 9 | | Jul 2026 | UGC production platforms | 2.9K | 0.75% | 9 | | Aug 2026 | UGC production platforms | 2.9K | 0.65% | 9 | | Sep 2026 | UGC production platforms | 2.9K | 0.67% | 9 | ## How are Twirl’s branded searches counted? Brandwave collects information about searches that people make online using Twirl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “twirl ugc” ## Which UGC production platforms compete with Twirl? - [Influee](/demand/global-en/brands/influee) - [Cohley](/demand/global-en/brands/cohley) - [Collabstr](/demand/global-en/brands/collabstr) - [JoinBrands](/demand/global-en/brands/joinbrands) - [Social Cat](/demand/global-en/brands/social-cat) - [Insense](/demand/global-en/brands/insense): Head-to-head: /demand/global-en/compare/insense-vs-twirl-ugc - [Billo](/demand/global-en/brands/billo): Head-to-head: /demand/global-en/compare/billo-vs-twirl-ugc - [Stack Influence](/demand/global-en/brands/stack-influence): Head-to-head: /demand/global-en/compare/stack-influence-vs-twirl-ugc - [minisocial](/demand/global-en/brands/minisocial): Head-to-head: /demand/global-en/compare/minisocial-vs-twirl-ugc - [Trend](/demand/global-en/brands/trend-ugc): Head-to-head: /demand/global-en/compare/trend-ugc-vs-twirl-ugc ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Twirl: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/twirl-ugc This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/twirl-ugc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.