---
title: "Twinings: search popularity and Share of Search worldwide"
description: "Twinings is a tea brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/twinings"
publisher: "Brandwave"
---

# Twinings: search popularity and Share of Search worldwide

Twinings is a tea brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Twinings
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among tea brands**: 43.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tea brands | 1 | 43.1% | 90.5K |

- [Tea brands](/demand/global-en/categories/tea-brands)

## How has branded search demand for Twinings changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Twinings worldwide fell from 110K to 90.5K.
- Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands worldwide decreased from 44.8% to 43.1%.
- Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands worldwide peaked at 44.9% in April 2026 and was lowest at 43.1% in August 2026.

## How did search popularity change for tea brands worldwide in August 2026?

- In August 2026, Tetley gained estimated Share of Search among tea brands worldwide, from 8.8% to 10.6%.
- In August 2026, Twinings lost estimated Share of Search among tea brands worldwide, from 44% to 43.1%.
- In August 2026, Lipton lost estimated Share of Search among tea brands worldwide, from 36% to 35.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tea brands | 110K | 44.8% | 1 |
| Nov 2025 | Tea brands | 110K | 44.8% | 1 |
| Dec 2025 | Tea brands | 110K | 44.8% | 1 |
| Jan 2026 | Tea brands | 110K | 44.8% | 1 |
| Feb 2026 | Tea brands | 90.5K | 44% | 1 |
| Mar 2026 | Tea brands | 90.5K | 44% | 1 |
| Apr 2026 | Tea brands | 90.5K | 44.9% | 1 |
| May 2026 | Tea brands | 90.5K | 44% | 1 |
| Jun 2026 | Tea brands | 90.5K | 44.7% | 1 |
| Jul 2026 | Tea brands | 90.5K | 44% | 1 |
| Aug 2026 | Tea brands | 90.5K | 43.1% | 1 |
| Sep 2026 | Tea brands | — | — | — |

## How is Twinings measured?

Brandwave collects information about searches that people make online using Twinings’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “twinings”

## Which tea brands compete with Twinings?

- [Lipton](/demand/global-en/brands/lipton): Head-to-head: /demand/global-en/compare/lipton-vs-twinings
- [Dilmah](/demand/global-en/brands/dilmah): Head-to-head: /demand/global-en/compare/dilmah-vs-twinings
- [Tetley](/demand/global-en/brands/tetley): Head-to-head: /demand/global-en/compare/tetley-vs-twinings
- [Bell Tea](/demand/global-en/brands/bell-tea): Head-to-head: /demand/global-en/compare/bell-tea-vs-twinings

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Twinings: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/twinings

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/twinings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.