--- title: "Twelve South: search popularity worldwide" description: "Twelve South makes laptop stands and accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/twelve-south" publisher: "Brandwave" --- # Twelve South: search popularity worldwide Twelve South makes laptop stands and accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Twelve South - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among laptop stand brands**: 18% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop stand brands | 2 | 18% | 33.1K | - [Laptop stand brands](/demand/global-en/categories/laptop-stand-brands) ## Top laptop stand brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Twelve South was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twelve South is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rain Design | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Roost | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Twelve South | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nexstand | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Nulaxy | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lamicall | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | MOFT | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Griffin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop stand brands - Asked ChatGPT "Which laptop stand brand should I buy?": 1. Rain Design, 2. Nexstand, 3. Lamicall, 4. Roost - Asked ChatGPT "What are the best laptop stand brands?": 1. Rain Design, 2. Twelve South, 3. Nulaxy, 4. MOFT, 5. Roost, 6. Nexstand, 7. Lamicall - Asked ChatGPT "What's the best laptop stand brand for better desk posture?": 1. Rain Design, 2. Twelve South, 3. Roost, 4. Nulaxy - Searched Google, AI Overview "best laptop stand": 1. Rain Design, 2. Roost - Searched Google, AI Overview "adjustable laptop stand": named none of the brands we track Not named in any answer: Vivo and Griffin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Twelve South changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Twelve South worldwide held steady at 33.1K. - Across the 12 months ending September 2026, Twelve South’s share of searches among laptop stand brands worldwide peaked at 23.6% in April 2026 and was lowest at 16.4% in January 2026. ## How did search popularity change for laptop stand brands worldwide in September 2026? - In September 2026, MOFT gained share of searches among laptop stand brands worldwide, from 60.8% to 73.3%. - In September 2026, Twelve South lost share of searches among laptop stand brands worldwide, from 22.3% to 18%. - In September 2026, Lamicall lost share of searches among laptop stand brands worldwide, from 8.1% to 4.4%. - In September 2026, Roost lost share of searches among laptop stand brands worldwide, from 3.6% to 0.71%. - In September 2026, Vivo lost share of searches among laptop stand brands worldwide, from 1.5% to 0.79%. - Griffin’s share of searches among laptop stand brands worldwide has lost ground for 3 months in a row, from 1.6% to 0.38% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop stand brands | 33.1K | 17.8% | 2 | | Nov 2025 | Laptop stand brands | 33.1K | 20.7% | 2 | | Dec 2025 | Laptop stand brands | 27.1K | 17.5% | 2 | | Jan 2026 | Laptop stand brands | 27.1K | 16.4% | 2 | | Feb 2026 | Laptop stand brands | 22.2K | 17.3% | 2 | | Mar 2026 | Laptop stand brands | 33.1K | 20.5% | 2 | | Apr 2026 | Laptop stand brands | 33.1K | 23.6% | 2 | | May 2026 | Laptop stand brands | 33.1K | 23.3% | 2 | | Jun 2026 | Laptop stand brands | 33.1K | 21.7% | 2 | | Jul 2026 | Laptop stand brands | 33.1K | 23% | 2 | | Aug 2026 | Laptop stand brands | 33.1K | 22.3% | 2 | | Sep 2026 | Laptop stand brands | 33.1K | 18% | 2 | ## How are Twelve South’s branded searches counted? Brandwave collects information about searches that people make online using Twelve South’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “twelve south” ## Which laptop stand brands compete with Twelve South? - [MOFT](/demand/global-en/brands/moft): Head-to-head: /demand/global-en/compare/moft-vs-twelve-south - [Lamicall](/demand/global-en/brands/lamicall): Head-to-head: /demand/global-en/compare/lamicall-vs-twelve-south - [Nulaxy](/demand/global-en/brands/nulaxy): Head-to-head: /demand/global-en/compare/nulaxy-vs-twelve-south - [Rain Design](/demand/global-en/brands/rain-design): Head-to-head: /demand/global-en/compare/rain-design-vs-twelve-south - [Vivo](/demand/global-en/brands/vivo-stands): Head-to-head: /demand/global-en/compare/twelve-south-vs-vivo-stands - [Nexstand](/demand/global-en/brands/nexstand) - [Roost](/demand/global-en/brands/roost) - [Griffin](/demand/global-en/brands/griffin) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Twelve South: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/twelve-south This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/twelve-south. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.