---
title: "Turtle Beach: search popularity and Share of Search worldwide"
description: "Turtle Beach makes gaming peripherals sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/turtle-beach"
publisher: "Brandwave"
---

# Turtle Beach: search popularity and Share of Search worldwide

Turtle Beach makes gaming peripherals sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Turtle Beach
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among gaming headset brands**: 8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gaming headset brands | 4 | 8% | 301K |

- [Gaming headset brands](/demand/global-en/categories/gaming-headset-brands)

## How has branded search demand for Turtle Beach changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Turtle Beach worldwide held steady at 301K.
- Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming headset brands worldwide increased from 6.9% to 8%.
- Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming headset brands worldwide peaked at 9% in July 2026 and was lowest at 6.2% in November 2025.

## How did search popularity change for gaming headset brands worldwide in August 2026?

- In August 2026, Logitech gained estimated Share of Search among gaming headset brands worldwide, from 43.1% to 46.1%.
- In August 2026, SteelSeries gained estimated Share of Search among gaming headset brands worldwide, from 13.6% to 14.7%.
- In August 2026, Razer lost estimated Share of Search among gaming headset brands worldwide, from 25.8% to 23.4%.
- In August 2026, Turtle Beach lost estimated Share of Search among gaming headset brands worldwide, from 9% to 8%.
- In August 2026, HyperX lost estimated Share of Search among gaming headset brands worldwide, from 7.3% to 6.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gaming headset brands | 301K | 6.9% | 4 |
| Nov 2025 | Gaming headset brands | 301K | 6.2% | 5 |
| Dec 2025 | Gaming headset brands | 368K | 7.5% | 4 |
| Jan 2026 | Gaming headset brands | 301K | 6.3% | 5 |
| Feb 2026 | Gaming headset brands | 301K | 7.5% | 4 |
| Mar 2026 | Gaming headset brands | 301K | 7.5% | 4 |
| Apr 2026 | Gaming headset brands | 246K | 6.8% | 5 |
| May 2026 | Gaming headset brands | 246K | 6.8% | 5 |
| Jun 2026 | Gaming headset brands | 301K | 8.3% | 4 |
| Jul 2026 | Gaming headset brands | 301K | 9% | 4 |
| Aug 2026 | Gaming headset brands | 301K | 8% | 4 |
| Sep 2026 | Gaming headset brands | — | — | — |

## How is Turtle Beach measured?

Brandwave collects information about searches that people make online using Turtle Beach’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “turtle beach”

## Which gaming headset brands compete with Turtle Beach?

- [Logitech](/demand/global-en/brands/logitech): Head-to-head: /demand/global-en/compare/logitech-vs-turtle-beach
- [Razer](/demand/global-en/brands/razer): Head-to-head: /demand/global-en/compare/razer-vs-turtle-beach
- [SteelSeries](/demand/global-en/brands/steelseries): Head-to-head: /demand/global-en/compare/steelseries-vs-turtle-beach
- [HyperX](/demand/global-en/brands/hyperx): Head-to-head: /demand/global-en/compare/hyperx-vs-turtle-beach
- [Astro Gaming](/demand/global-en/brands/astro-gaming): Head-to-head: /demand/global-en/compare/astro-gaming-vs-turtle-beach

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Turtle Beach: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/turtle-beach

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/turtle-beach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.