---
title: "Turo: search popularity and Share of Search worldwide"
description: "Turo is a car sharing service in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/turo"
publisher: "Brandwave"
---

# Turo: search popularity and Share of Search worldwide

Turo is a car sharing service in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Turo
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among car rental companies**: 12.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Car rental companies | 5 | 12.8% | 1.2M |

- [Car rental companies](/demand/global-en/categories/car-rental-companies)

## How has branded search demand for Turo changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Turo worldwide rose from 1M to 1.2M.
- Across the 11 months ending August 2026, Turo’s estimated Share of Search among car rental companies worldwide increased from 11.5% to 12.8%.
- Across the 11 months ending August 2026, Turo’s estimated Share of Search among car rental companies worldwide peaked at 13.2% in April 2026 and was lowest at 9.8% in December 2025.

## How did search popularity change for car rental companies worldwide in August 2026?

- In August 2026, Hertz gained estimated Share of Search among car rental companies worldwide, from 27.6% to 28.8%.
- In August 2026, Avis gained estimated Share of Search among car rental companies worldwide, from 22.5% to 23.5%.
- In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental companies worldwide, from 15.1% to 15.7%.
- In August 2026, Turo gained estimated Share of Search among car rental companies worldwide, from 12.3% to 12.8%.
- In August 2026, Sixt lost estimated Share of Search among car rental companies worldwide, from 22.5% to 19.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car rental companies | 1M | 11.5% | 5 |
| Nov 2025 | Car rental companies | 823K | 10.1% | 5 |
| Dec 2025 | Car rental companies | 823K | 9.8% | 5 |
| Jan 2026 | Car rental companies | 1M | 11.8% | 5 |
| Feb 2026 | Car rental companies | 1M | 12.4% | 5 |
| Mar 2026 | Car rental companies | 1.2M | 11.8% | 5 |
| Apr 2026 | Car rental companies | 1.2M | 13.2% | 5 |
| May 2026 | Car rental companies | 1.2M | 13.2% | 5 |
| Jun 2026 | Car rental companies | 1.2M | 13.2% | 5 |
| Jul 2026 | Car rental companies | 1.2M | 12.3% | 5 |
| Aug 2026 | Car rental companies | 1.2M | 12.8% | 5 |
| Sep 2026 | Car rental companies | — | — | — |

## How is Turo measured?

Brandwave collects information about searches that people make online using Turo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “turo”

## Which car rental companies compete with Turo?

- [Hertz](/demand/global-en/brands/hertz): Head-to-head: /demand/global-en/compare/hertz-vs-turo
- [Avis](/demand/global-en/brands/avis): Head-to-head: /demand/global-en/compare/avis-vs-turo
- [Sixt](/demand/global-en/brands/sixt): Head-to-head: /demand/global-en/compare/sixt-vs-turo
- [Enterprise Rent-A-Car](/demand/global-en/brands/enterprise-rent-a-car): Head-to-head: /demand/global-en/compare/enterprise-rent-a-car-vs-turo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Turo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/turo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/turo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.