--- title: "TurboTax: search popularity and Share of Search worldwide" description: "TurboTax is tax filing software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/turbotax" publisher: "Brandwave" --- # TurboTax: search popularity and Share of Search worldwide TurboTax is tax filing software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TurboTax - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among tax filing software**: 35.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tax filing software | 2 | 35.8% | 550K | | Tax preparation software | 2 | 35.8% | 550K | | Tax preparation services | 2 | 42.3% | 550K | - [Tax filing software](/demand/global-en/categories/tax-filing-software) - [Tax preparation software](/demand/global-en/categories/tax-preparation-software) - [Tax preparation services](/demand/global-en/categories/tax-preparation-services) ## How has branded search demand for TurboTax changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for TurboTax worldwide fell from 1M to 550K. - Across the 11 months ending August 2026, TurboTax’s estimated Share of Search among tax filing software worldwide decreased from 46.1% to 35.8%. - Across the 11 months ending August 2026, TurboTax’s estimated Share of Search among tax filing software worldwide peaked at 52.4% in January 2026 and was lowest at 35.3% in November 2025. - Across the 11 months ending August 2026, TurboTax fell from 1st to 2nd among tax filing software worldwide. - Across the 11 months ending August 2026, TurboTax’s estimated Share of Search among tax preparation software worldwide decreased from 46.1% to 35.8%. - Across the 11 months ending August 2026, TurboTax’s estimated Share of Search among tax preparation software worldwide peaked at 52.4% in January 2026 and was lowest at 35.3% in November 2025. - Across the 11 months ending August 2026, TurboTax fell from 1st to 2nd among tax preparation software worldwide. - Across the 11 months ending August 2026, TurboTax’s estimated Share of Search among tax preparation services worldwide decreased from 51.7% to 42.3%. - Across the 11 months ending August 2026, TurboTax’s estimated Share of Search among tax preparation services worldwide peaked at 64.7% in January 2026 and was lowest at 38.4% in November 2025. - Across the 11 months ending August 2026, TurboTax fell from 1st to 2nd among tax preparation services worldwide. ## How did search popularity change for tax filing software worldwide in August 2026? - H&R Block’s estimated Share of Search among tax filing software worldwide has gained ground for 3 months in a row, from 34.4% to 43.8% in August 2026. - TaxSlayer’s estimated Share of Search among tax filing software worldwide has lost ground for 3 months in a row, from 2.5% to 1.8% in August 2026. - Estimated monthly branded searches for TurboTax worldwide fell 45% over 11 measured months, from 1M to 550K in August 2026. - Estimated monthly branded searches for TaxAct worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. ## How did search popularity change for tax preparation software worldwide in August 2026? - H&R Block’s estimated Share of Search among tax preparation software worldwide has gained ground for 3 months in a row, from 34.4% to 43.8% in August 2026. - TaxSlayer’s estimated Share of Search among tax preparation software worldwide has lost ground for 3 months in a row, from 2.5% to 1.8% in August 2026. - Estimated monthly branded searches for TurboTax worldwide fell 45% over 11 measured months, from 1M to 550K in August 2026. - Estimated monthly branded searches for TaxAct worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. ## How did search popularity change for tax preparation services worldwide in August 2026? - H&R Block’s estimated Share of Search among tax preparation services worldwide has gained ground for 3 months in a row, from 42.1% to 51.8% in August 2026. - TaxSlayer’s estimated Share of Search among tax preparation services worldwide has lost ground for 3 months in a row, from 3.1% to 2.1% in August 2026. - Estimated monthly branded searches for TurboTax worldwide fell 45% over 11 measured months, from 1M to 550K in August 2026. - Estimated monthly branded searches for TaxAct worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. - Estimated monthly branded searches for Jackson Hewitt worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026. - Estimated monthly branded searches for Liberty Tax worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tax filing software | 1M | 46.1% | 1 | | Nov 2025 | Tax filing software | 673K | 35.3% | 2 | | Dec 2025 | Tax filing software | 823K | 41.7% | 2 | | Jan 2026 | Tax filing software | 7.5M | 52.4% | 1 | | Feb 2026 | Tax filing software | 9.1M | 45.3% | 1 | | Mar 2026 | Tax filing software | 7.5M | 47.9% | 1 | | Apr 2026 | Tax filing software | 7.5M | 45% | 1 | | May 2026 | Tax filing software | 1M | 41.8% | 1 | | Jun 2026 | Tax filing software | 673K | 38.7% | 2 | | Jul 2026 | Tax filing software | 550K | 35.7% | 2 | | Aug 2026 | Tax filing software | 550K | 35.8% | 2 | | Sep 2026 | Tax filing software | — | — | — | | Oct 2025 | Tax preparation software | 1M | 46.1% | 1 | | Nov 2025 | Tax preparation software | 673K | 35.3% | 2 | | Dec 2025 | Tax preparation software | 823K | 41.7% | 2 | | Jan 2026 | Tax preparation software | 7.5M | 52.4% | 1 | | Feb 2026 | Tax preparation software | 9.1M | 45.3% | 1 | | Mar 2026 | Tax preparation software | 7.5M | 47.9% | 1 | | Apr 2026 | Tax preparation software | 7.5M | 45% | 1 | | May 2026 | Tax preparation software | 1M | 41.8% | 1 | | Jun 2026 | Tax preparation software | 673K | 38.7% | 2 | | Jul 2026 | Tax preparation software | 550K | 35.7% | 2 | | Aug 2026 | Tax preparation software | 550K | 35.8% | 2 | | Sep 2026 | Tax preparation software | — | — | — | | Oct 2025 | Tax preparation services | 1M | 51.7% | 1 | | Nov 2025 | Tax preparation services | 673K | 38.4% | 2 | | Dec 2025 | Tax preparation services | 823K | 47% | 2 | | Jan 2026 | Tax preparation services | 7.5M | 64.7% | 1 | | Feb 2026 | Tax preparation services | 9.1M | 60% | 1 | | Mar 2026 | Tax preparation services | 7.5M | 60.8% | 1 | | Apr 2026 | Tax preparation services | 7.5M | 59.5% | 1 | | May 2026 | Tax preparation services | 1M | 51.1% | 1 | | Jun 2026 | Tax preparation services | 673K | 46.6% | 2 | | Jul 2026 | Tax preparation services | 550K | 42.2% | 2 | | Aug 2026 | Tax preparation services | 550K | 42.3% | 2 | | Sep 2026 | Tax preparation services | — | — | — | ## How is TurboTax measured? Brandwave collects information about searches that people make online using TurboTax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “turbotax” ## Which tax filing software compete with TurboTax? - [H&R Block](/demand/global-en/brands/hr-block): Head-to-head: /demand/global-en/compare/hr-block-vs-turbotax - [FreeTaxUSA](/demand/global-en/brands/freetaxusa): Head-to-head: /demand/global-en/compare/freetaxusa-vs-turbotax - [TaxAct](/demand/global-en/brands/taxact): Head-to-head: /demand/global-en/compare/taxact-vs-turbotax - [TaxSlayer](/demand/global-en/brands/taxslayer): Head-to-head: /demand/global-en/compare/taxslayer-vs-turbotax ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TurboTax: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/turbotax This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/turbotax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.