---
title: "Tumi: search popularity and Share of Search worldwide"
description: "Tumi is a luggage brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tumi"
publisher: "Brandwave"
---

# Tumi: search popularity and Share of Search worldwide

Tumi is a luggage brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tumi
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among travel wallet brands**: 50.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Travel wallet brands | 1 | 50.7% | 550K |

- [Travel wallet brands](/demand/global-en/categories/travel-wallet-brands)

## How has branded search demand for Tumi changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tumi worldwide held steady at 550K.
- Across the 11 months ending August 2026, Tumi’s estimated Share of Search among travel wallet brands worldwide decreased from 53.3% to 50.7%.
- Across the 11 months ending August 2026, Tumi’s estimated Share of Search among travel wallet brands worldwide peaked at 57.3% in February 2026 and was lowest at 49.1% in November 2025.

## How did search popularity change for travel wallet brands worldwide in August 2026?

- In August 2026, Bellroy gained estimated Share of Search among travel wallet brands worldwide, from 22.8% to 25.3%.
- In August 2026, Secrid gained estimated Share of Search among travel wallet brands worldwide, from 16.4% to 18.5%.
- In August 2026, Tumi lost estimated Share of Search among travel wallet brands worldwide, from 54.7% to 50.7%.
- Estimated monthly branded searches for Travelambo worldwide rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Travel wallet brands | 550K | 53.3% | 1 |
| Nov 2025 | Travel wallet brands | 673K | 49.1% | 1 |
| Dec 2025 | Travel wallet brands | 673K | 51.6% | 1 |
| Jan 2026 | Travel wallet brands | 550K | 51.1% | 1 |
| Feb 2026 | Travel wallet brands | 550K | 57.3% | 1 |
| Mar 2026 | Travel wallet brands | 550K | 53.1% | 1 |
| Apr 2026 | Travel wallet brands | 550K | 53.1% | 1 |
| May 2026 | Travel wallet brands | 550K | 55% | 1 |
| Jun 2026 | Travel wallet brands | 550K | 50.9% | 1 |
| Jul 2026 | Travel wallet brands | 550K | 54.7% | 1 |
| Aug 2026 | Travel wallet brands | 550K | 50.7% | 1 |
| Sep 2026 | Travel wallet brands | — | — | — |

## How is Tumi measured?

Brandwave collects information about searches that people make online using Tumi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tumi”

## Which travel wallet brands compete with Tumi?

- [Bellroy](/demand/global-en/brands/bellroy): Head-to-head: /demand/global-en/compare/bellroy-vs-tumi
- [Secrid](/demand/global-en/brands/secrid): Head-to-head: /demand/global-en/compare/secrid-vs-tumi
- [Pacsafe](/demand/global-en/brands/pacsafe): Head-to-head: /demand/global-en/compare/pacsafe-vs-tumi
- [Travelambo](/demand/global-en/brands/travelambo): Head-to-head: /demand/global-en/compare/travelambo-vs-tumi
- [Zopp](/demand/global-en/brands/zopp)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tumi: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tumi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tumi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.