--- title: "Tuft + Paw: search popularity worldwide" description: "Tuft + Paw makes cat furniture and accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tuft-and-paw" publisher: "Brandwave" --- # Tuft + Paw: search popularity worldwide Tuft + Paw makes cat furniture and accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tuft + Paw - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among pet accessory brands**: 4.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet accessory brands | 6 | 4.4% | 10.9K | - [Pet accessory brands](/demand/global-en/categories/pet-accessory-brands) ## Top pet accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tuft + Paw was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tuft + Paw is the fifth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wild One | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Ruffwear | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | KONG | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | LupinePet | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tuft + Paw | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Savic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ferplast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EzyDog | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petmate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dogit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rogz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet accessory brands - Asked ChatGPT "Which pet accessory brand should I buy?": 1. Ruffwear, 2. Wild One, 3. LupinePet, 4. KONG - Asked ChatGPT "What are the best pet accessory brands?": 1. Wild One, 2. Ruffwear, 3. KONG, 4. Tuft + Paw - Asked ChatGPT "What's the best pet accessory brand for a dog or cat?": 1. Wild One, 2. Ruffwear, 3. KONG, 4. Tuft + Paw, 5. LupinePet - Searched Google, AI Overview "pet accessory brands": named none of the brands we track - Searched Google, AI Overview "best pet accessories": 1. Ruffwear Not named in any answer: Savic, Ferplast, EzyDog, Petmate, Dogit and Rogz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Tuft + Paw changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tuft + Paw worldwide held steady, from 11.2K to 10.9K. - Across the 12 months ending September 2026, Tuft + Paw’s share of searches among pet accessory brands worldwide peaked at 5.1% in July 2026 and was lowest at 3.2% in December 2025. - Across the 12 months ending September 2026, Tuft + Paw rose from 7th to 6th among pet accessory brands worldwide. ## How did search popularity change for pet accessory brands worldwide in September 2026? - In September 2026, Savic gained share of searches among pet accessory brands worldwide, from 11.4% to 13.3%. - In September 2026, Ferplast gained share of searches among pet accessory brands worldwide, from 5.1% to 6%. - In September 2026, KONG lost share of searches among pet accessory brands worldwide, from 27% to 25.9%. - In September 2026, Ruffwear lost share of searches among pet accessory brands worldwide, from 25.4% to 24.4%. - In September 2026, Wild One lost share of searches among pet accessory brands worldwide, from 17% to 16.3%. - EzyDog’s share of searches among pet accessory brands worldwide has lost ground for 3 months in a row, from 4.8% to 4% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet accessory brands | 11.2K | 4% | 7 | | Nov 2025 | Pet accessory brands | 11.2K | 3.3% | 7 | | Dec 2025 | Pet accessory brands | 11.2K | 3.2% | 7 | | Jan 2026 | Pet accessory brands | 11.2K | 3.6% | 7 | | Feb 2026 | Pet accessory brands | 9.1K | 3.4% | 7 | | Mar 2026 | Pet accessory brands | 11.2K | 3.7% | 7 | | Apr 2026 | Pet accessory brands | 11.2K | 3.9% | 7 | | May 2026 | Pet accessory brands | 11.2K | 4.2% | 7 | | Jun 2026 | Pet accessory brands | 10.9K | 4.4% | 7 | | Jul 2026 | Pet accessory brands | 13.4K | 5.1% | 6 | | Aug 2026 | Pet accessory brands | 13.4K | 4.6% | 6 | | Sep 2026 | Pet accessory brands | 10.9K | 4.4% | 6 | ## How are Tuft + Paw’s branded searches counted? Brandwave collects information about searches that people make online using Tuft + Paw’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tuft + paw” - “tuft and paw” ## Which pet accessory brands compete with Tuft + Paw? - [KONG](/demand/global-en/brands/kong) - [Ruffwear](/demand/global-en/brands/ruffwear) - [Wild One](/demand/global-en/brands/wild-one): Head-to-head: /demand/global-en/compare/tuft-and-paw-vs-wild-one - [Savic](/demand/global-en/brands/savic): Head-to-head: /demand/global-en/compare/savic-vs-tuft-and-paw - [Ferplast](/demand/global-en/brands/ferplast): Head-to-head: /demand/global-en/compare/ferplast-vs-tuft-and-paw - [EzyDog](/demand/global-en/brands/ezydog): Head-to-head: /demand/global-en/compare/ezydog-vs-tuft-and-paw - [Petmate](/demand/global-en/brands/petmate): Head-to-head: /demand/global-en/compare/petmate-vs-tuft-and-paw - [Dogit](/demand/global-en/brands/dogit) - [LupinePet](/demand/global-en/brands/lupinepet) - [Rogz](/demand/global-en/brands/rogz) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tuft + Paw: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tuft-and-paw This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tuft-and-paw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.