--- title: "Tudor: search popularity worldwide" description: "A Swiss watchmaker and sister brand to Rolex. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tudor-watches" publisher: "Brandwave" --- # Tudor: search popularity worldwide A Swiss watchmaker and sister brand to Rolex. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tudor - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among dive watch brands**: 9.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dive watch brands | 3 | 9.3% | 368K | - [Dive watch brands](/demand/global-en/categories/dive-watch-brands) ## Top dive watch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tudor was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tudor is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Seiko | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tudor | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Tissot | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Doxa | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Christopher Ward | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Suunto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cressi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mares | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dive watch brands - Asked ChatGPT "Which dive watch brand should I buy?": 1. Seiko, 2. Tissot, 3. Christopher Ward, 4. Tudor - Asked ChatGPT "What are the best dive watch brands?": 1. Tudor, 2. Seiko, 3. Doxa, 4. Christopher Ward - Asked ChatGPT "What's the best dive watch brand for a recreational diver?": 1. Seiko, 2. Tissot, 3. Doxa - Searched Google, AI Overview "best dive watch": 1. Seiko, 2. Tudor, 3. Christopher Ward - Searched Google, AI Overview "watch for diving": 1. Seiko, 2. Tudor, 3. Doxa Not named in any answer: Suunto, Cressi and Mares. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Tudor changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tudor worldwide rose from 246K to 368K. - Across the 12 months ending September 2026, Tudor’s share of searches among dive watch brands worldwide increased from 6.4% to 9.3%. - Across the 12 months ending September 2026, Tudor’s share of searches among dive watch brands worldwide peaked at 10.4% in April 2026 and was lowest at 6.1% in December 2025. - Across the 12 months ending September 2026, Tudor rose from 4th to 3rd among dive watch brands worldwide. ## How did search popularity change for dive watch brands worldwide in September 2026? - In September 2026, Seiko gained share of searches among dive watch brands worldwide, from 45.2% to 46.1%. - In September 2026, Tissot gained share of searches among dive watch brands worldwide, from 30.2% to 30.7%. - In September 2026, Suunto lost share of searches among dive watch brands worldwide, from 7.4% to 6.2%. - Christopher Ward’s share of searches among dive watch brands worldwide has gained ground for 3 months in a row, from 5.1% to 6.2% in September 2026. - Estimated monthly branded searches for Tudor worldwide rose 49.6% over 12 measured months, from 246K to 368K in September 2026. - Estimated monthly branded searches for Cressi worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dive watch brands | 246K | 6.4% | 4 | | Nov 2025 | Dive watch brands | 246K | 6.4% | 4 | | Dec 2025 | Dive watch brands | 246K | 6.1% | 4 | | Jan 2026 | Dive watch brands | 246K | 6.5% | 4 | | Feb 2026 | Dive watch brands | 201K | 6.3% | 5 | | Mar 2026 | Dive watch brands | 246K | 6.5% | 4 | | Apr 2026 | Dive watch brands | 368K | 10.4% | 3 | | May 2026 | Dive watch brands | 368K | 8.7% | 3 | | Jun 2026 | Dive watch brands | 368K | 9.3% | 3 | | Jul 2026 | Dive watch brands | 368K | 10.2% | 3 | | Aug 2026 | Dive watch brands | 368K | 9.1% | 3 | | Sep 2026 | Dive watch brands | 368K | 9.3% | 3 | ## How are Tudor’s branded searches counted? Brandwave collects information about searches that people make online using Tudor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tudor watch” ## Which dive watch brands compete with Tudor? - [Seiko](/demand/global-en/brands/seiko): Head-to-head: /demand/global-en/compare/seiko-vs-tudor-watches - [Tissot](/demand/global-en/brands/tissot): Head-to-head: /demand/global-en/compare/tissot-vs-tudor-watches - [Christopher Ward](/demand/global-en/brands/christopher-ward): Head-to-head: /demand/global-en/compare/christopher-ward-vs-tudor-watches - [Suunto](/demand/global-en/brands/suunto): Head-to-head: /demand/global-en/compare/suunto-vs-tudor-watches - [Cressi](/demand/global-en/brands/cressi): Head-to-head: /demand/global-en/compare/cressi-vs-tudor-watches - [Doxa](/demand/global-en/brands/doxa-watches) - [Mares](/demand/global-en/brands/mares) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tudor: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tudor-watches This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tudor-watches. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.