--- title: "Trustpilot: search popularity and Share of Search worldwide" description: "Trustpilot is a customer review platform used by New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/trustpilot" publisher: "Brandwave" --- # Trustpilot: search popularity and Share of Search worldwide Trustpilot is a customer review platform used by New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Trustpilot - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among review platforms**: 27.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Review platforms | 2 | 27.1% | 2.7M | | Reviews management platforms | 1 | 97.4% | 2.7M | | Review collection platforms | 1 | 97.9% | 2.7M | - [Review platforms](/demand/global-en/categories/review-platforms) - [Reviews management platforms](/demand/global-en/categories/reviews-management-platforms) - [Review collection platforms](/demand/global-en/categories/review-collection-platforms) ## How has branded search demand for Trustpilot changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Trustpilot worldwide held steady at 2.7M. - Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among review platforms worldwide decreased from 30.2% to 27.1%. - Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among review platforms worldwide peaked at 34.6% in November 2025 and was lowest at 25.5% in May 2026. - Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among reviews management platforms worldwide increased from 96.7% to 97.4%. - Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among reviews management platforms worldwide peaked at 97.4% in January 2026 and was lowest at 94.4% in March 2026. - Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among review collection platforms worldwide held steady, from 97.6% to 97.9%. ## How did search popularity change for review platforms worldwide in August 2026? - Estimated monthly branded searches for Google Reviews worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026. - Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026. - Estimated monthly branded searches for Foursquare worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for reviews management platforms worldwide in August 2026? - Estimated monthly branded searches for ReviewTrackers worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026. - Estimated monthly branded searches for Yotpo worldwide fell 33.2% over 11 measured months, from 29.6K to 19.8K in August 2026. - Estimated monthly branded searches for Podium worldwide fell 21.1% over 11 measured months, from 950 to 750 in August 2026. - Estimated monthly branded searches for Birdeye worldwide fell 18.2% over 11 measured months, from 60.6K to 49.6K in August 2026. ## How did search popularity change for review collection platforms worldwide in August 2026? - Estimated monthly branded searches for Okendo worldwide rose 18.7% over 11 measured months, from 7.3K to 8.7K in August 2026. - Estimated monthly branded searches for Reviews.io worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026. - Estimated monthly branded searches for Yotpo worldwide fell 33.2% over 11 measured months, from 29.6K to 19.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Review platforms | 2.7M | 30.2% | 2 | | Nov 2025 | Review platforms | 3.4M | 34.6% | 2 | | Dec 2025 | Review platforms | 2.7M | 34.1% | 2 | | Jan 2026 | Review platforms | 3.4M | 34.6% | 2 | | Feb 2026 | Review platforms | 2.7M | 30.2% | 2 | | Mar 2026 | Review platforms | 2.7M | 29% | 2 | | Apr 2026 | Review platforms | 2.7M | 29.1% | 2 | | May 2026 | Review platforms | 2.7M | 25.5% | 2 | | Jun 2026 | Review platforms | 2.7M | 27.5% | 2 | | Jul 2026 | Review platforms | 2.7M | 27.1% | 2 | | Aug 2026 | Review platforms | 2.7M | 27.1% | 2 | | Sep 2026 | Review platforms | — | — | — | | Oct 2025 | Reviews management platforms | 2.7M | 96.7% | 1 | | Nov 2025 | Reviews management platforms | 3.4M | 97.4% | 1 | | Dec 2025 | Reviews management platforms | 2.7M | 97.3% | 1 | | Jan 2026 | Reviews management platforms | 3.4M | 97.4% | 1 | | Feb 2026 | Reviews management platforms | 2.7M | 96.9% | 1 | | Mar 2026 | Reviews management platforms | 2.7M | 94.4% | 1 | | Apr 2026 | Reviews management platforms | 2.7M | 97% | 1 | | May 2026 | Reviews management platforms | 2.7M | 96.9% | 1 | | Jun 2026 | Reviews management platforms | 2.7M | 97.3% | 1 | | Jul 2026 | Reviews management platforms | 2.7M | 97.3% | 1 | | Aug 2026 | Reviews management platforms | 2.7M | 97.4% | 1 | | Sep 2026 | Reviews management platforms | — | — | — | | Oct 2025 | Review collection platforms | 2.7M | 97.6% | 1 | | Nov 2025 | Review collection platforms | 3.4M | 98.3% | 1 | | Dec 2025 | Review collection platforms | 2.7M | 97.9% | 1 | | Jan 2026 | Review collection platforms | 3.4M | 98.2% | 1 | | Feb 2026 | Review collection platforms | 2.7M | 97.8% | 1 | | Mar 2026 | Review collection platforms | 2.7M | 97.8% | 1 | | Apr 2026 | Review collection platforms | 2.7M | 97.6% | 1 | | May 2026 | Review collection platforms | 2.7M | 97.8% | 1 | | Jun 2026 | Review collection platforms | 2.7M | 97.8% | 1 | | Jul 2026 | Review collection platforms | 2.7M | 97.8% | 1 | | Aug 2026 | Review collection platforms | 2.7M | 97.9% | 1 | | Sep 2026 | Review collection platforms | — | — | — | ## How is Trustpilot measured? Brandwave collects information about searches that people make online using Trustpilot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “trustpilot” ## Which review platforms compete with Trustpilot? - [Tripadvisor](/demand/global-en/brands/tripadvisor): Head-to-head: /demand/global-en/compare/tripadvisor-vs-trustpilot - [Yelp](/demand/global-en/brands/yelp): Head-to-head: /demand/global-en/compare/trustpilot-vs-yelp - [Google Reviews](/demand/global-en/brands/google-reviews): Head-to-head: /demand/global-en/compare/google-reviews-vs-trustpilot - [Foursquare](/demand/global-en/brands/foursquare): Head-to-head: /demand/global-en/compare/foursquare-vs-trustpilot ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Trustpilot: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/trustpilot This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/trustpilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.